Harry Rubenstein

Harry Rubenstein

Web Content Editor / Business Development

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  • Timeline

  • About me

    Culinary Innovator | Israeli Food Tour Specialist | Jewish Food Storyteller | Pastry Chef | Simplifying AI for Food Creatives - Where Tech Meets Taste

  • Education

    • Bishulim

      2017 - 2018
      Baking and Pastry Arts/Baker/Pastry Chef

      Studied

    • University at Albany

      1993 - 1996
      History
  • Experience

    • RUSURE

      Jan 1999 - Jan 2000
      Web Content Editor / Business Development

      RUSure.com was a price-comparison shopping engine founded by Yossi Vardi. I worked here in 1999 as a Content Editor and then worked with the head of business development. Rusure.com was a causality of the dotcom bubble burst.

    • The Jerusalem Post

      Mar 2003 - Dec 2004
      Editor

      Editor of Billboard, the Jerusalem Post's weekend supplement.

    • Action Packed Media

      Jul 2006 - Nov 2015
      Director & Cofounder

      Content and marketing communications boutique emphasizing digital media branding, strategy and execution that adapted new trends and technologies, and addressed local, national and international cultural contexts. Clients: MTV Networks, Newscorp, Canadian Tire, AbesMarket.com, National Geographic, Zagat, Dow Jones, Mad Mimi, Tel Aviv University, ISRAEL21c, Israel Foreign Ministry, Jerusalem Municipality, AbesMarket.com, National Geographic, and others. Services: • Email marketing strategy and implementation for B2B, B2C, and e-commerce sites. Drafted branded content and design. Initiated online sales, increased customer awareness, and re-engaged dormant customers on a variety of ecommerce websites; A/B testing for subject lines, calls-to-action, and headlines that increased open rates and customer engagement.• SEO campaign strategy and execution. Utilized analytics, ranking monitoring, keyword research, site auditing methods, competitor research, landing page optimization and link building.• Web services and content moderation. Established customer service operations and technical support knowledgebase for “The Daily,” Newscorp’s groundbreaking daily iPad news application. Trained and oversaw team of 20 with keeping over 30 of Viacom’s highest-trafficked destinations safe, clean and vibrant.• Business development. Initiated partnership with Mad Mimi® in 2011, focusing on inbound marketing content services via newsletters for small businesses. Pilot served as basis for operations of our independent company, Managed for Mimi. Show less

    • GoJerusalem.com / Jerusalemite.net

      Jan 2009 - May 2012
      Content / Marketing Manager

      Created Jerusalemite.net, the largest online resource for restaurants, hotels, and events in Jerusalem – from concept to design, and marketing to partnerships. Acquired by GoJerusalem.com in 2008. Continued as Marketing Director, managing and developing content for online and offline marketing. Strategizing niche tourist market with print publications, sales and targeted PR.

    • Harry’s Israel Food Tours & Harry's Baked

      May 2017 - now
      Owner

      • Creator of immersive food tours in Israel's iconic markets, including Mahane Yehuda, Levinsky, and Ramle, providing clients with an in-depth exploration of Jewish and regional cuisines.• Publisher of Harry’s Baked, a Substack newsletter offering weekly recipes, food stories, and insights into Jewish and Israeli culinary traditions.• Featured in top food and travel publications and consistently recognized with five-star ratings on TripAdvisor for my food tours.

  • Licenses & Certifications

    • Pastry Arts Certification

      Bishulim | בישולים
      Jan 2017