Harry Rubenstein

Experience

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  RUSURE

  Jan 1999 - Jan 2000

  Web Content Editor / Business Development

  RUSure.com was a price-comparison shopping engine founded by Yossi Vardi. I worked here in 1999 as a Content Editor and then worked with the head of business development. Rusure.com was a causality of the dotcom bubble burst.

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  The Jerusalem Post

  Mar 2003 - Dec 2004

  Editor

  Editor of Billboard, the Jerusalem Post's weekend supplement.

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  Action Packed Media

  Jul 2006 - Nov 2015

  Director & Cofounder

  Content and marketing communications boutique emphasizing digital media branding, strategy and execution that adapted new trends and technologies, and addressed local, national and international cultural contexts. Clients: MTV Networks, Newscorp, Canadian Tire, AbesMarket.com, National Geographic, Zagat, Dow Jones, Mad Mimi, Tel Aviv University, ISRAEL21c, Israel Foreign Ministry, Jerusalem Municipality, AbesMarket.com, National Geographic, and others. Services: • Email marketing strategy and implementation for B2B, B2C, and e-commerce sites. Drafted branded content and design. Initiated online sales, increased customer awareness, and re-engaged dormant customers on a variety of ecommerce websites; A/B testing for subject lines, calls-to-action, and headlines that increased open rates and customer engagement.• SEO campaign strategy and execution. Utilized analytics, ranking monitoring, keyword research, site auditing methods, competitor research, landing page optimization and link building.• Web services and content moderation. Established customer service operations and technical support knowledgebase for “The Daily,” Newscorp’s groundbreaking daily iPad news application. Trained and oversaw team of 20 with keeping over 30 of Viacom’s highest-trafficked destinations safe, clean and vibrant.• Business development. Initiated partnership with Mad Mimi® in 2011, focusing on inbound marketing content services via newsletters for small businesses. Pilot served as basis for operations of our independent company, Managed for Mimi. Show less

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  GoJerusalem.com / Jerusalemite.net

  Jan 2009 - May 2012

  Content / Marketing Manager

  Created Jerusalemite.net, the largest online resource for restaurants, hotels, and events in Jerusalem – from concept to design, and marketing to partnerships. Acquired by GoJerusalem.com in 2008. Continued as Marketing Director, managing and developing content for online and offline marketing. Strategizing niche tourist market with print publications, sales and targeted PR.

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  Harry’s Israel Food Tours & Harry's Baked

  May 2017 - now

  Owner

  • Creator of immersive food tours in Israel's iconic markets, including Mahane Yehuda, Levinsky, and Ramle, providing clients with an in-depth exploration of Jewish and regional cuisines.• Publisher of Harry’s Baked, a Substack newsletter offering weekly recipes, food stories, and insights into Jewish and Israeli culinary traditions.• Featured in top food and travel publications and consistently recognized with five-star ratings on TripAdvisor for my food tours.