Jude Walta

Experience

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  IBISWorld

  Sept 2008 - Jan 2010

  Client Relationship Manager

  Managing the research needs of diverse portfolio of clients that included; government departments, superannuation funds, law firms, accountancy firms, insurance companies, logistics, facilities management and recruitment companies. Client maintenance and service including; product training and demonstrations, bespoke research requests, licence renewal and upgrade negotiations.

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  Brown Brothers Milawa Vineyard

  Jun 2010 - Dec 2015

  The first innovation manager that Brown Brothers employed the task was about firstly setting a new, truly consumer centric innovation agenda within the business and secondly identification and development of long-term NPD pipeline and growth strategy, including recommendations on new products, processes and business developments required to realise growth. Maximising market share and profitability of the ultra-premium brands and wine ranges from Victoria and Tasmania.

  • Innovation Manager

    Dec 2014 - Dec 2015

  • Brand Manager

    Jun 2010 - Dec 2014
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  Treasury Wine Estates

  Jan 2016 - Aug 2017

  Global Brand Manager - Penfolds

  Maximising global market share and profits in the principle focus regions; ANZ, Asia, Americas and Europe, through product innovation, and brand awareness and image building initiatives to deliver on marketing and business strategy.

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  TheWineGallery.com.au

  Oct 2017 - Dec 2017

  Marketing Director

  Develop brand communications and product range strategy.

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  Smiling Mind

  May 2018 - Jul 2018

  UX Designer

  This was a project-based learning experience via Harness Projects. In this role I applied user experience design principles on a project brief focused on redesigning the existing app to increase customer retention and engagement, bridge the gap between users intention and action and considers financial viability. I was responsible for the project end-to-end with guidance from my mentor and in consultation with the client.

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  Levantine Hill Estate

  May 2018 - Oct 2018

  Marketing Manager

  As Levantine Hill’s first marketing manager the focus was on establishing strategies, plans and tools for future growth. Key projects included; total website redesign and digital strategy. Product release and NPD launch strategy and communication plan.

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  ForPurposeCo.

  Jul 2018 - Oct 2018

  UX Designer

  This was a project-based learning experience via Harness Projects. In this role I applied user experience design principles on a project brief centred on designing an app for a new reusable container service that will be implemented in 2019 in a bid to reduce single use plastic waste. I was responsible for the project end-to-end with guidance from my mentor and in consultation with the client.

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  General Assembly

  Nov 2018 - Feb 2019

  UX Design Student

  Client Project - Review audio description (AD) service model provided by Vision Australia. Explore the pathways of professionalising AD services through digital integration. This project required a detailed research plan that considered the complex stakeholder landscape and identified the biggest problem to be solved. The solution required accessibility be the key constraint of the design and included user interaction options of voice control and gestures.Personal Project - Ambition; create a digital solution that can give anyone the confidence to choose a great bottle of wine for any occasion. This project involved creating an entirely new solution. Research, information gathering and synthesis were of the utmost importance to ensure that the most relevant problem was being solved in a unique and interesting way. Following in depth research a tested hi fidelity prototype was delivered that let people choose a bottle of wine the same way they would a date.App Redesign - Redesign the Anytime Fitness app to provide a unified and engaging single app experience. Contextual enquiry including; intercept and 1:1 interviews were used to prioritise the information to be included. From the 3 personas identified a primary persona was chosen based on their untapped potential for engagement with the gym experience. Rapid ideation and iterative prototyping lead to delivery of a tested hi fidelity prototype that included a personalised workout plan and goal builder.Webpage Redesign - given the task to increase usage of an existing website. Business analysis, contextual inquiry including; intercept interviews and 1:1 interviews were conducted to uncover specific pain points with the current site and reasons people were being driven in store. Rapid ideation and iterative prototyping lead to delivery of a tested hi fidelity prototype that addressed the challenges with the current website information architecture and navigation. Show less

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  Freelance

  Mar 2019 - Mar 2021

  Strategy, Innovation and Human Centred Design Consultant

  Working with various clients on strategy and design projects.

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  Revium

  Apr 2019 - Jul 2020

  CX Designer

  Using HCD principles and techniques I worked with clients across various industries and organisational types to uncover what their current customer experience is like, and how this can be transformed to be more meaningful and engaging to build greater longer term brand value. • Lead projects from planning through discovery to prototype testing. • Planning and facilitation of discovery, co-design and ideation workshops.• Planning and facilitation of research activities including, 1:1 customer interviews, surveys and focus groups.• Development of customer journey maps, personas and insights reports.• Creation of digital prototypes for testing.• Ability to present, story tell and showcase work/pitch.• Advocating and educating on HCD and design thinking principles with clients, internally and at events. Show less

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  COIN - Collective Insights

  Apr 2020 - now

  Co-Founder

  COIN is small way of contributing something positive to the world. Encouraging people to gain deeper insights into the wider world and maybe even take some steps to shaping how it develops.This digital platform was developed in conjunction with my co-founder Will and is designed to harness the power of stories. We created a space where people, through storytelling share and learn from each other, while we gather meaningful insights that can be used by organisations and government departments. Show less

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  Portable

  Mar 2021 - Apr 2022

  Senior Design Strategist

  Making transformational change in government agencies and nonprofit organisations using design and technology. My role was to help define, design and deliver new products, services and ways of working.• Leading projects from planning through discovery to prototype testing, • Planning and facilitation of research activities including - 1:1 customer interviews, surveys and workshops• Development of design artefacts including - personas, journey maps, service blueprints and reports• Creation of digital prototypes for testing• Complex stakeholder management, leadership and influencing Show less

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  Honest Fox

  Apr 2022 - now

  • Head of CX

    Sept 2022 - now

  • Senior UX Designer

    Apr 2022 - Sept 2022