Patty Smith

Experience

• 

  Monsanto Company

  Jan 1997 - Sept 2002

  • Business Team Leader - Transition Soil Team

    Jan 2001 - Sept 2002

  • National Accounts Director

    Jan 1999 - Dec 2000

  • Territory Sales Manager

    Jan 1997 - Dec 1998
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  Cargill

  Sept 2002 - Dec 2004

  Farm Service Group Sales Manager

  Sales Manager for the Qu'Appelle Valley Farm Service Group in southern Saskatchewan which included responsibility for gross margin objectives, training and mentoring the sales team, professional development initiatives, weekly in-field coaching, value selling, forecasting and margin management, execution of all sales directed initiatives that included grain, fertilizer, crop protection, seed, IP programs, and agronomy and grain consulting programs and a member of the FSG leadership team.

• 

  Monsanto Company

  Jan 2005 - Apr 2007

  Strategic Business Director - Canada

  Responsibility for delivery business strategy and growth for Monsanto Choice Genetics in Canada and the US with key accounts. Provide sales and marketing insight to GM, Director of Sales, Marketing Lead and Technical Development teams. Understand the value of animal genomics and develop support strategies for profitable growth.

• 

  Blair's Family of Companies

  Apr 2007 - Oct 2020

  Director of Business & Talent Development

  Member of the Executive Team with ownership group, with a broad range and diversity of leadership roles and experiences including: leading the business & talent development teams, e-business and innovation strategies and business plans, corporate communications and marketing, community investment, sustainability, animal nutrition team, member of finance team, Technology Enablement Team Lead, Leadership Team chairperson, and customer account manager.

• 

  Catalyst AgVentures

  Oct 2020 - now

  Founder of Catalyst AgVentures

  As a self-employed ag business professional and an active rancher, I love all things agriculture. As founder of Catalyst AgVentures, I enjoy working with clients on business development and talent development projects. Having been involved in agriculture from all facets of the industry from primary production to ag retail and manufacturer roles, I am able to bring a unique perspective and creative solutions to the projects I work on.

• 

  AG Social By Wow Factor Media

  Jun 2023 - now

  Co-Founder

  AG Social provides professional social media and digital marketing services for agricultural businesses. Our team combines experts in social media and digital marketing with deep ag industry experience. In addition, our AG Social Advisory Board brings together a diverse range of ag industry leaders from across western Canada. Connect with us today, we would love to help your business connect more effectively to your target audiences in agriculture.