
Steve Cuming
Test Market Manager

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About me
Digital Business Analyst at Wilu Projects
Education

Melbourne Grammar School
1972 - 1973
Wellington college, uk
1969 - 1972O levels
RMIT University
2001 - 2002Bachelor’s Degree Web programming (incomplete)
University of Melbourne
1974 - 1986Bachelor's degree Linguistics and Literature
RMIT University
1995 - 1996Master’s Degree Marketing (incomplete)
RMIT University
1991 - 1993Grad Dip Applied Computing
Experience

Aspro Nicholas
Jan 1978 - Jan 1979Test Market ManagerTrainee at Aspro Nicholas (France) for 9 months, and UK for 3 months. Responsible for running test market.

Bonds Coats Patons
Jan 1980 - Jan 1985ManagerVarious Trainee and Management positions in Marketing, Sales and IT

Ericsson
Jan 1985 - Jan 1986Product ManagerProduct Manager responsible for Electronic Funds Transfer (EFT

Cullinet Software
Jan 1986 - Jan 1987Account Manager
Nestle
Jan 1987 - Jan 1988Marketing Information ServicesResponsible for development of marketing systems.

Physio Software
Jan 1988 - Jan 1995DirectorBoutique software company, developed and marketed a practice management package for Physiotherapists

Coles Myer
Jan 1989 - Jan 1995ManagerHeld a number of senior roles in retail and technology, including design and deployment of service strategies, systems and processes, and development of a number of marketing/loyalty systems, including Flybuys.

Knowlege Horizons
Jan 1995 - Jan 1997DirectorVariety of consulting/knowledge management projects, including deployment of a knowledgebase and service across Victorian Local Government for the Municipal Association of Victoria (MAV), and implementation of a knowledge management proof of concept at the European Bank for Reconstruction (UK)

Coles Myer
Jan 1996 - Jan 1998ConsultantVariety of consulting assignments for Coles Myer, including deployment and change management of a knowledge management system and service.

Bristol Paints
Jan 1996 - Jan 1996ConsultantFacilitated their marketing strategy. Managed IT while I recruited a CIO for them. Restructured sections of their business for the CEO.

Aspect Computing
Jan 1997 - Jan 2002Business Analyst/ConsultantProject assignments with Aspect Computing

Ansett
Jan 1998 - Jan 2000Project ManagerVariety of projects undertaken for Ansett, including development of directory structures, intranet, restructuring.

KAZ
Jan 2002 - Jan 2004ConsultantProject assignments with KAZ

Kpmg
Jan 2002 - Jan 2002Partnership managerCollaboration initiatives with KPMG

Telstra
Jan 2002 - Jan 2003Project manager/BABusiness case development for Telstra Conferencing. Implementation of a variety initiatives and technologies to improve service, operations and marketing>

PMP
Jan 2004 - Jan 2005Project DirectorDesign and implementation of service and operational process improvements, and associated supporting technologies.

Wilu Projects
Jan 2005 - nowBoutique consultancy, providing services in the area of Digital Business Analysis, Change Management, Program/Project Management, Design Thinking, Product Management, Business Case development, Infographics.Current/recent projects include:Health Industry and Music Industry digital projectsThis including analytics, business cases, marketing, journey development, product development and transition strategies for several SME health providers. PM/BA/Design Thinking ToolkitOngoing activity to keep building a BA and Design Thinking toolkit. Currently focusing on visual techniques to achieve rapid shared understanding of issues and requirements. Show less
Digital Business Analyst
Mar 2022 - nowDirector
Jan 2005 - now

REVO PTY. LTD.
Jan 2006 - Jan 2007ConsultantDesign and implementation of the operations and technology for 6UP a gaming startup

Indigo4music.com
Jan 2006 - Jan 2008DirectorNot-for-profit set up to assist youngsters to develop skills in the areas of music promotion, journalism and event management. Included the development of web site, social media and online gig guide.

Curriculum Corporation
Jan 2007 - Jan 2007ConsultantProvision of program management consulting services for the NAPLAN project

Talent2
Jan 2007 - Jan 2008Process/Project ConsultantDevelopment of service and support services for Talent2's learning management business

Curriculum Corporation
Mar 2008 - Dec 2008ConsultantImplementation of forecasting, scheduling and program management processes

Cancer Council Victoria
Jan 2010 - Dec 2011Digital Solution Designer/Project ManagerProject Management and Digital Consultant/BA role to redevelop Quit Victoria's web presence. Extensive UX research to support a multi-channel experience and customer journey aligned to evidence-based cessation best practice.

Education Services Australia
Dec 2011 - Sept 2012Programme consultantSupport to assist the SACOL Programme to initiate, plan and execute the SACOL Programme ($30+ M) Curriculum content development initiative. Brought in a team of project specialists to run a setup and change management programme to work with the SACOL internal team to undertake the planning process, and develop best practice capability with that team.

Department of Education and Early Childhood Learning, Victoria, Australia
Oct 2012 - Nov 2012ConsultantScoping of a project to remediate an earlier asset deployment project for DEECD (Department of Education, Victoria)

The Great Art Mashup
Apr 2014 - Apr 2015Program Director (Art project) (Side Hustle)Extending a community art collaboration project, established successfully in 2014 to build face to face and virtual communities. Part of an ongoing innovation, community and career launch program which I have run since around 2002.

YMCA Victoria
Jan 2015 - Jan 2016Digital Consultant/PMDigital Strategy and ArchitectureProject to help the YMCA move to a more sophisticated approach to digital marketing, including a digital strategy and architecture, and a number of explainer videosThe Key focus was to identify the platform elements capable of delivering a more personalised journeys across the YMCA’s various businesses and use cases and thereby improve customer acquisition, retention, upsell and cross-sell.Delivered a Digital and Architecture strategy, Business Case, infographics and visuals to illustrate the YMCA’s customer journeys should be supported by the Architecture.Provided Design Thinking, BA and Agile PM services across to the Marketing Director and Executive. Content Management Platform migrationBrought in to resolve a crisis situation caused by a non-performing supplier. Successfully selected new supplier and migrated the platform with minimal business disruption. Described by the Marketing Director as ‘a new benchmark in project management for us’. Show less

George Weston Foods
Mar 2017 - Sept 2017BI Solution AnalystThe purpose of the project was to provide GWF’s chemicals division Jasol with the ability to measure and improve customer service (Delivery in Full and on Time – DIFOT), through measurement and reporting of Supply Chain performance. Delivered:• A Business Intelligence Architecture (with the architects and ERP supplier)• A high UX service metrics and diagnostic dashboard • An adoption program • Documentation of the Supply Chain with visual tools and infographic approaches. Also implemented an Agile approach (using Jira) and acted as the Scrum Master. Jasol were very happy with the outcome. Show less

Clear Dynamics Pty Ltd
Nov 2017 - Mar 2018Digital Business AnalystProvided digital business analysis services in a scaled agile framework (SAFe) for customer-facing financial products for Latitude Financial.

Business Analysts Pty Ltd
Apr 2018 - Oct 2018Digital Business AnalystThe assignment involved rapid scoping and design for a portfolio of projects, using BA and Design Thinking approaches. Used visual approach to promote rapid problem-solving around complex problems, and the integration of the Customer’s Journey to the underlying Architectural elements.Paypal Journeys and ArchitectureComplex interaction between the Customer Journey and the underlying payment and settlement processes made simple(r) and clear through visual tools and infographics. Also included detailed Business Requirements documentation (BRD).WorkCover claims processesProvided clarity through visual tools and infographics. Mapped out Customer Journeys, best practice, industry dynamics and technology interactions. Detailed BRD also provided for input to vendor selection process.Electronic Queueing processDesigned the experience, journeys and processes. Mapped these to the architecture and provided detailed BRD.Agile Knowledge Management process design Design of Agile Knowledge Management processes for RACV’s Member Experience and Transformation program. Created an Infographic to integrate the waterfall, agile and transition to BAU components. Show less

Department of Education & Training, Victoria
Apr 2019 - Aug 2019UX Lead/Business AnalystShort gig with the Victorian Education on a SalesForce project as a Business Analyst/Design Thinking Facilitator.Introduced visual, Design-Thinking approaches to facilitate the design process with a strong line-of-sight from the Customer through to the mid-levels of the technical stack and architecture.

Department of Justice and Community Safety, Victoria
Nov 2019 - Sept 2020Digital Business Analyst/Design Thinking facilitatorBusiness Analyst/UXD leadProvided UXD, Design Thinking, Service Design services. (1) Created Ecosystem, Persona and Journey Infographics for Fines Victoria to support the Fines Reform project. (2) Develop a UXD and Business Requirements framework and toolset aligned to SAFe scaled agile, (3) Train and mentor the BA and Business teams in the application of the framework.

Ausnet via Randstadt
Dec 2020 - Feb 2021Business Analyst/Design Thinking facilitatorResponsible for developing Journeys and Ecosystem diagrams for the implementation of a new product at AusNet. Worked extensively through co-design processes with the Electrical Engineers, Architects and SME’s to develop an ecosystem diagram Customer Journeys and Architecture for the Pilot. The visual approach allowed the team to see Journeys and Architecture on a single page, and hence collectively understand and agree on the solution.

Department of Families, Fairness and Housing (DFFH)
Mar 2021 - Jul 2021Digital Business Analyst/Design Thinking facilitatorIn a collaboration with the Architects and Business SME’s, I developed logical and physical Architectural Landscape diagrams, aligning the Journeys and Stories with the Architectural Components as Infographics. This has become a valuable resource for subsequent program roadmap development due to it’s simplicity and explanatory power.

Cumberland Council via Terra Firma
Aug 2021 - Oct 2021Digital Business Analyst/Design Thinking facilitatorI provided services for a digital strategy. My contribution was to develop an ecosystem diagram and Journey map Infographic, with overlays of pain points and opportunities.

Music Startup via Wilu Projects
Nov 2021 - Mar 2022Business/Agile CoachI Provide ongoing support to this successful startup in the music industry, coaching them on business model development, product development, business scaling, business processes, marketing and technology. Recently assisted them to develop an agile delivery process, from customer-driven discovery through to the use of design thinking, journey mapping, agile specification using stories and behavioural syntax, design systems/patterns, UAT and UX testing. Journey mapping, UI design and architecture services for the design of their core operational and analytics platform. Also did a UX review for the Artist ‘Megan Thee Stallion’, one of the most popular female rappers in the US. Performed at the Superbowl. (Hadn’t hear of her until then). Show less
Licenses & Certifications
- View certificate

UX Foundations: Research
LinkedInOct 2020 - View certificate

Learning Illustrator on the iPad
LinkedInDec 2022 - View certificate

Artificial Intelligence Foundations: Machine Learning
LinkedInNov 2021 - View certificate

Interaction Design for the Web
LinkedInOct 2020 - View certificate

Certified SAFe® 4 Practitioner
Scaled Agile, Inc.Nov 2020 - View certificate

Excel: Power Query for Beginners
LinkedInNov 2022 - View certificate

UX Deep Dive: Usability Testing
LinkedInOct 2020 - View certificate

Customer Experience: Journey Mapping
LinkedInAug 2020 - View certificate

Persuasive UX: Ethics of Persuasive Design
LinkedInSept 2020 - View certificate

UX Foundations: Prototyping
LinkedInNov 2019 - View certificate

Salesforce: Working with Apps
LinkedInSept 2019 - View certificate

Design Thinking: Understanding the Process (2016)
LinkedInNov 2019 - View certificate

UX Design: 1 Overview
LinkedInApr 2020 - View certificate

Design Thinking: Understanding the Process
LinkedInNov 2019 - View certificate

UX Design: 6 Paper Prototyping
LinkedInAug 2019
Volunteer Experience
Project Director
Issued by Glen Huntly Village on Jan 2014
Associated with Steve Cuming
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