Steve Cuming

Steve Cuming

Test Market Manager

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location of Steve CumingGreater Melbourne Area

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  • Timeline

  • About me

    Digital Business Analyst at Wilu Projects

  • Education

    • Melbourne Grammar School

      1972 - 1973
    • Wellington college, uk

      1969 - 1972
      O levels
    • RMIT University

      2001 - 2002
      Bachelor’s Degree Web programming (incomplete)
    • University of Melbourne

      1974 - 1986
      Bachelor's degree Linguistics and Literature
    • RMIT University

      1995 - 1996
      Master’s Degree Marketing (incomplete)
    • RMIT University

      1991 - 1993
      Grad Dip Applied Computing
  • Experience

    • Aspro Nicholas

      Jan 1978 - Jan 1979
      Test Market Manager

      Trainee at Aspro Nicholas (France) for 9 months, and UK for 3 months. Responsible for running test market.

    • Bonds Coats Patons

      Jan 1980 - Jan 1985
      Manager

      Various Trainee and Management positions in Marketing, Sales and IT

    • Ericsson

      Jan 1985 - Jan 1986
      Product Manager

      Product Manager responsible for Electronic Funds Transfer (EFT

    • Cullinet Software

      Jan 1986 - Jan 1987
      Account Manager
    • Nestle

      Jan 1987 - Jan 1988
      Marketing Information Services

      Responsible for development of marketing systems.

    • Physio Software

      Jan 1988 - Jan 1995
      Director

      Boutique software company, developed and marketed a practice management package for Physiotherapists

    • Coles Myer

      Jan 1989 - Jan 1995
      Manager

      Held a number of senior roles in retail and technology, including design and deployment of service strategies, systems and processes, and development of a number of marketing/loyalty systems, including Flybuys.

    • Knowlege Horizons

      Jan 1995 - Jan 1997
      Director

      Variety of consulting/knowledge management projects, including deployment of a knowledgebase and service across Victorian Local Government for the Municipal Association of Victoria (MAV), and implementation of a knowledge management proof of concept at the European Bank for Reconstruction (UK)

    • Coles Myer

      Jan 1996 - Jan 1998
      Consultant

      Variety of consulting assignments for Coles Myer, including deployment and change management of a knowledge management system and service.

    • Bristol Paints

      Jan 1996 - Jan 1996
      Consultant

      Facilitated their marketing strategy. Managed IT while I recruited a CIO for them. Restructured sections of their business for the CEO.

    • Aspect Computing

      Jan 1997 - Jan 2002
      Business Analyst/Consultant

      Project assignments with Aspect Computing

    • Ansett

      Jan 1998 - Jan 2000
      Project Manager

      Variety of projects undertaken for Ansett, including development of directory structures, intranet, restructuring.

    • KAZ

      Jan 2002 - Jan 2004
      Consultant

      Project assignments with KAZ

    • Kpmg

      Jan 2002 - Jan 2002
      Partnership manager

      Collaboration initiatives with KPMG

    • Telstra

      Jan 2002 - Jan 2003
      Project manager/BA

      Business case development for Telstra Conferencing. Implementation of a variety initiatives and technologies to improve service, operations and marketing>

    • PMP

      Jan 2004 - Jan 2005
      Project Director

      Design and implementation of service and operational process improvements, and associated supporting technologies.

    • Wilu Projects

      Jan 2005 - now

      Boutique consultancy, providing services in the area of Digital Business Analysis, Change Management, Program/Project Management, Design Thinking, Product Management, Business Case development, Infographics.Current/recent projects include:Health Industry and Music Industry digital projectsThis including analytics, business cases, marketing, journey development, product development and transition strategies for several SME health providers. PM/BA/Design Thinking ToolkitOngoing activity to keep building a BA and Design Thinking toolkit. Currently focusing on visual techniques to achieve rapid shared understanding of issues and requirements. Show less

      • Digital Business Analyst

        Mar 2022 - now
      • Director

        Jan 2005 - now
    • REVO PTY. LTD.

      Jan 2006 - Jan 2007
      Consultant

      Design and implementation of the operations and technology for 6UP a gaming startup

    • Indigo4music.com

      Jan 2006 - Jan 2008
      Director

      Not-for-profit set up to assist youngsters to develop skills in the areas of music promotion, journalism and event management. Included the development of web site, social media and online gig guide.

    • Curriculum Corporation

      Jan 2007 - Jan 2007
      Consultant

      Provision of program management consulting services for the NAPLAN project

    • Talent2

      Jan 2007 - Jan 2008
      Process/Project Consultant

      Development of service and support services for Talent2's learning management business

    • Curriculum Corporation

      Mar 2008 - Dec 2008
      Consultant

      Implementation of forecasting, scheduling and program management processes

    • Cancer Council Victoria

      Jan 2010 - Dec 2011
      Digital Solution Designer/Project Manager

      Project Management and Digital Consultant/BA role to redevelop Quit Victoria's web presence. Extensive UX research to support a multi-channel experience and customer journey aligned to evidence-based cessation best practice.

    • Education Services Australia

      Dec 2011 - Sept 2012
      Programme consultant

      Support to assist the SACOL Programme to initiate, plan and execute the SACOL Programme ($30+ M) Curriculum content development initiative. Brought in a team of project specialists to run a setup and change management programme to work with the SACOL internal team to undertake the planning process, and develop best practice capability with that team.

    • Department of Education and Early Childhood Learning, Victoria, Australia

      Oct 2012 - Nov 2012
      Consultant

      Scoping of a project to remediate an earlier asset deployment project for DEECD (Department of Education, Victoria)

    • The Great Art Mashup

      Apr 2014 - Apr 2015
      Program Director (Art project) (Side Hustle)

      Extending a community art collaboration project, established successfully in 2014 to build face to face and virtual communities. Part of an ongoing innovation, community and career launch program which I have run since around 2002.

    • YMCA Victoria

      Jan 2015 - Jan 2016
      Digital Consultant/PM

      Digital Strategy and ArchitectureProject to help the YMCA move to a more sophisticated approach to digital marketing, including a digital strategy and architecture, and a number of explainer videosThe Key focus was to identify the platform elements capable of delivering a more personalised journeys across the YMCA’s various businesses and use cases and thereby improve customer acquisition, retention, upsell and cross-sell.Delivered a Digital and Architecture strategy, Business Case, infographics and visuals to illustrate the YMCA’s customer journeys should be supported by the Architecture.Provided Design Thinking, BA and Agile PM services across to the Marketing Director and Executive. Content Management Platform migrationBrought in to resolve a crisis situation caused by a non-performing supplier. Successfully selected new supplier and migrated the platform with minimal business disruption. Described by the Marketing Director as ‘a new benchmark in project management for us’. Show less

    • George Weston Foods

      Mar 2017 - Sept 2017
      BI Solution Analyst

      The purpose of the project was to provide GWF’s chemicals division Jasol with the ability to measure and improve customer service (Delivery in Full and on Time – DIFOT), through measurement and reporting of Supply Chain performance. Delivered:• A Business Intelligence Architecture (with the architects and ERP supplier)• A high UX service metrics and diagnostic dashboard • An adoption program • Documentation of the Supply Chain with visual tools and infographic approaches. Also implemented an Agile approach (using Jira) and acted as the Scrum Master. Jasol were very happy with the outcome. Show less

    • Clear Dynamics Pty Ltd

      Nov 2017 - Mar 2018
      Digital Business Analyst

      Provided digital business analysis services in a scaled agile framework (SAFe) for customer-facing financial products for Latitude Financial.

    • Business Analysts Pty Ltd

      Apr 2018 - Oct 2018
      Digital Business Analyst

      The assignment involved rapid scoping and design for a portfolio of projects, using BA and Design Thinking approaches. Used visual approach to promote rapid problem-solving around complex problems, and the integration of the Customer’s Journey to the underlying Architectural elements.Paypal Journeys and ArchitectureComplex interaction between the Customer Journey and the underlying payment and settlement processes made simple(r) and clear through visual tools and infographics. Also included detailed Business Requirements documentation (BRD).WorkCover claims processesProvided clarity through visual tools and infographics. Mapped out Customer Journeys, best practice, industry dynamics and technology interactions. Detailed BRD also provided for input to vendor selection process.Electronic Queueing processDesigned the experience, journeys and processes. Mapped these to the architecture and provided detailed BRD.Agile Knowledge Management process design Design of Agile Knowledge Management processes for RACV’s Member Experience and Transformation program. Created an Infographic to integrate the waterfall, agile and transition to BAU components. Show less

    • Department of Education & Training, Victoria

      Apr 2019 - Aug 2019
      UX Lead/Business Analyst

      Short gig with the Victorian Education on a SalesForce project as a Business Analyst/Design Thinking Facilitator.Introduced visual, Design-Thinking approaches to facilitate the design process with a strong line-of-sight from the Customer through to the mid-levels of the technical stack and architecture.

    • Department of Justice and Community Safety, Victoria

      Nov 2019 - Sept 2020
      Digital Business Analyst/Design Thinking facilitator

      Business Analyst/UXD leadProvided UXD, Design Thinking, Service Design services. (1) Created Ecosystem, Persona and Journey Infographics for Fines Victoria to support the Fines Reform project. (2) Develop a UXD and Business Requirements framework and toolset aligned to SAFe scaled agile, (3) Train and mentor the BA and Business teams in the application of the framework.

    • Ausnet via Randstadt

      Dec 2020 - Feb 2021
      Business Analyst/Design Thinking facilitator

      Responsible for developing Journeys and Ecosystem diagrams for the implementation of a new product at AusNet. Worked extensively through co-design processes with the Electrical Engineers, Architects and SME’s to develop an ecosystem diagram Customer Journeys and Architecture for the Pilot. The visual approach allowed the team to see Journeys and Architecture on a single page, and hence collectively understand and agree on the solution.

    • Department of Families, Fairness and Housing (DFFH)

      Mar 2021 - Jul 2021
      Digital Business Analyst/Design Thinking facilitator

      In a collaboration with the Architects and Business SME’s, I developed logical and physical Architectural Landscape diagrams, aligning the Journeys and Stories with the Architectural Components as Infographics. This has become a valuable resource for subsequent program roadmap development due to it’s simplicity and explanatory power.

    • Cumberland Council via Terra Firma

      Aug 2021 - Oct 2021
      Digital Business Analyst/Design Thinking facilitator

      I provided services for a digital strategy. My contribution was to develop an ecosystem diagram and Journey map Infographic, with overlays of pain points and opportunities.

    • Music Startup via Wilu Projects

      Nov 2021 - Mar 2022
      Business/Agile Coach

      I Provide ongoing support to this successful startup in the music industry, coaching them on business model development, product development, business scaling, business processes, marketing and technology. Recently assisted them to develop an agile delivery process, from customer-driven discovery through to the use of design thinking, journey mapping, agile specification using stories and behavioural syntax, design systems/patterns, UAT and UX testing. Journey mapping, UI design and architecture services for the design of their core operational and analytics platform. Also did a UX review for the Artist ‘Megan Thee Stallion’, one of the most popular female rappers in the US. Performed at the Superbowl. (Hadn’t hear of her until then). Show less

  • Licenses & Certifications

  • Volunteer Experience

    • Project Director

      Issued by Glen Huntly Village on Jan 2014
      Glen Huntly VillageAssociated with Steve Cuming