Sharad Jain

Experience

• 

  Minda Huff

  Jan 2004 - Jan 2005

  Summer Tarinee
• 

  Asian Paints

  Jan 2007 - Dec 2008

  Unit Head, Trade Sales – Uttarakhand (Decorative Business Unit) Jan’08 to Nov ‘08• Heading sales units – Uttarakhand that contribute upwards of Rs.40 crores to sales per annum cumulatively• Growing and sustaining a stable direct sales network of more than 200 direct dealers.• Formulating the annual/monthly operational sales plan; implemented sales strategy set and monitor sales and collection targets to grow market shareDesigning and Implementation• Regional schemes, initiatives, trade promotions, below the line promotions, in shop branding and visibility exercise.• Conceptualizing and developing loyalty programs for the sales channels• Spearheading new product launches / retailing initiatives for the unit.• Development and execution of plans for targeting the home segment through DSA channelAdministrative• Ensuring efficient working capital management including dealer collections and stock management• Preparing operating budgets including annual branch overheads for the unit. • Leading a team of more than 6 people, including sales officers to maximize their effectiveness and potential ensuring target achievement• Estimating monthly SKU level requirements of over 800 SKUs and handling demand supply mechanisms at the unit• Managing effective material servicing by handling a C&F team and a transportation service provider• Directed efficient management of warehouse operations including material management• Maintained safety norms, statutory and legal procedures so as to improve organizational efficiency and compliance requirements Show less Unit Head – Asian Paints Home Solutions : Delhi & NCR April ’07 – Jan ‘08Home Solutions is a conceptual & unique selling effort, for delivering professional painting service. The unit is a separate profit-centre and holding full responsibility for managing all activities of the unit.Planning - Planning for Sales of the entire Unit, including setting up of annual, quarterly as well as monthly targets, conversion from press leads/non press leads and ensuring execution Promotion - Handling all promotional activities, including designing and implementing promotional activities in Delhi NCR for the Unit, Co-ordinating with new product launches and implementing new initiatives, increasing awareness about the concept by using the proper mix of media for promotions.Human Resource - Manpower Planning, including recruitment of Sales Associates and Relationship Associates, Team Leaders, overseeing training and monitoring their performance, conduct of performance appraisals followed by compensation review. Budgeting / Profit Centre - The unit operates on a 'profit centre' concept with monthly and annual remittance of pre-set targeted profits. Overheads budgeting, incentive scheme structuring and budgeting for Sales and relationship associates, costing and discount schemes etc.Administration - Responsible for overseeing all admin related matters, which includes, maintenance of records and registers, handling of warranty claims, internal audit, process implementation and improvement.Customer Satisfaction - Responsible for monitoring and maintaining a high level of customer satisfaction scores across the unit and ensuring customer delight at all levels of the painting service. Show less

  • Unit Head - Uttrakhand State

    Jan 2007 - Dec 2008

  • Unit Head - Home Solutions

    Jan 2007 - Jan 2008
• 

  AkzoNobel

  Nov 2008 - Dec 2010

  Product Development & ManagementRoll out of various BTL marketing communication, innovative marketing collaterals CRM (Painters Loyalty Program)

  • Marketing Manager - Colors

    Oct 2010 - Dec 2010

  • Product Manager - Auto Refinish Division

    Nov 2008 - Oct 2010
• 

  Philips Lighting

  Dec 2010 - Sept 2012

  Product Marketing Manager

  Product Marketing Manager – TubeLight & CFL-ni (Philips Lighting) • Conceptualizing and executing plans in order to deliver the short term and long term business objectives (namely sales, market share, profitability and brand health) for two lighting portfolio – Tublelight (FTL - Fluorescent Tubular Lamp) & CFL-ni (Compact Fluorescent Lamp – non Integrated) – contributing to 25% of total Philips lamps revenue.• Responsible for defining, deploying and delivering annual operating targets of volume/value/ gross margins, for India and Indian Subcontinent – Bangladesh / Shrilanka• Monitoring, analyzing, and evaluating market trends, consumer behavior, competitor activity, brand performance, customer and consumer feedback - to ensure that the marketing mix is aligned to meet changing customer / consumer needs• Developing and maintaining a healthy new product pipeline / product development and design, influencing pricing strategies, driving and monitoring sales. This would include following the “Mile Stone” process to launch new products as per plans.• Closely monitoring price viz a viz cost, margin and competition and recommending action for product profitability.• Developing and executing product strategy for different channels – consumer (Trade), B2B (Professional) & OEM, for delivering overall growth• Work closely with the sales team to initiate, plan and oversee implementation of local initiatives to drive volume growth.• Ensuring product compliance as per BEE / BIS and other national and international standards.• Effectively manage internal interfaces (R&D, manufacturing, SCM, market research, sales / APR & GBU), coordinate with external interfaces (advertising agencies, media agencies, PR agencies and market research agencies), and cross functional teams to deliver on portfolio objectives.• Support the Marketing Manager in evolving brand plans, forecasts and budgets. Monitor, analyze, and evaluate brand performance Show less

• 

  Samsung Electronics

  Oct 2012 - now

  Revenue & P&L Ownership• Strategic planning (Product, Marketing & Channel) with an overall responsibility of revenue & P&LProduct Lifecycle Management• Product life cycle Management (for ‘Exclusive’ & ‘Business As Usual’ models) : competitive landscape, market opportunity, product positioning & go-to-market(GTM) mix• Managing end-to-end SCM, based on customer demand/sellout (tertiary)/ basis market trendsDigital Marketing• Responsible for digital marketing strategy. Campaign development, performance marketing & ROAS• Delivering on brand metrics across funnel – Discover, awareness, engagement, conversion Continuously evaluating emerging technologies, perspective for adoption wherever appropriateInnovative new platforms & Sellout Programs• Designing & implementing innovative sellout programs – Loyalty, Referral, Upgrade, Affordability, Portal Events & LaunchesCRM / CDM• Designing customer acquisition strategy – CDM / targeting cohorts / re-marketing• Creating top of the funnel through various digital channels (PR / Digital Influencer / Members / Bloggers)Omni-Channel Development• Omni-channel strategy (PurePlayers, Market Place, .Com, Reatiler.com, QR Code) : with an objective of seamless customer experience across channels (Flipkart, Amazon, Paytm, Reliance.com & Tatacliq)Content Management / Customer Experience (UI/UX)• Leading content management, customer journey, customer experience (UI/UX) & ORMStakeholders & Team Management:• Collaborate & act as catalysts with internal teams • External agencies (Ad agency, creative agencies, 3P, Research agencies)• Portals - Amazon / Flipkart/ Tatacliq• In-house content management team• Performance enhancement & succession planning (Team role) Show less Innovative Product Launch:• Conducted in-depth consumer research to develop deep understanding of needs and coordinated with product design team for product conceptualization and go-live• Successful implementation of this differentiated product resulted in profitability improvement and helped in maintaining a Absolute market leadershipManaging Product Life Cycle• Instrumental in re-assessing the existing line up, re-positioning / introducing new products with the overall objective of portfolio rationalization and driving up category profitability• Leveraged detailed product portfolio tools, market analysis and consumer trends to identify actionable opportunities across all sub segments• Developed detailed pricing models basis bottom up material costing, competition mapping and gross margin targets; managed price changes effectively through the product lifecycle• End to end ownership of planning supply chain movements, consumer communication, sell out and retail activation programs, in coordination with other stakeholders Show less

  • General Manager - E-commerce (Consumer Electronics)

    Mar 2020 - now

  • Deputy General Manager - E-commerce / Online Consumer Electronics

    Apr 2018 - Mar 2020

  • Sr Product Manager - Online Business (Consumer Electronics)

    Jan 2017 - Mar 2018

  • Sr Product Manager - Refrigerator (CE Division)

    Oct 2012 - Dec 2016