Douglas Roach

Experience

• 

  Thomson Reuters

  Feb 2001 - Dec 2006

  Project Manager

  - Coordinator of online services development / Key Account technical contact- Project Lead of various strategic projects – Pay Magazine, White Book- Strategy development to increase usage of online services and drive subscription renewals.- In-house technical training

• 

  Pfizer

  Oct 2007 - Feb 2011

  Consultant

  - International & national project coordinator. Execution of projects from requirements-gathering phase through implementation, deployment and continuous improvements. - Report to the leadership on data specific metrics - KPI measurements, field force performance- Delivery of training across multiple applications, training material design.- Support/Administration of application portfolio: Siebel CRM, MDM, Lista Robinson (Data PrivacyProtection tool) PfizerTray)- Testing – lead tester.- Lista Robinson ( Data PrivacyProtection tool) – knowledge of local legal situation to ensure correct implementation in regional solutions.- Quality control – requirements analysis, documentation, translations Show less

• 

  Zoetis

  Jan 2014 - now

  - CRM cluster lead. Overall leadership of CRM strategy in Southern Europe – challenged to get the maximum out of CRM ensuring it becomes an integral part of the Solution Selling Model, engaging with the markets in Southern Europe, identifying value added areas, adapting CRM solution where possible to local needs, increasing buy-in, adoption and good usage of the tool. - Field Force Effectiveness KPI design and ongoing analysis, reporting to leadership – focused on KPIs that drive the business and empower colleagues enabling them to make the right decisions, including FF Optimisation.- Stakeholder Management – influencing key stakeholders (GMs/BUDs) across Southern Europe to ensure alignment with international vision.- Data analysis – supporting Markets & Business Units with provision of BI using internal and external data – focused on providing insights that assist decision making and help shape business strategy - especially related to product launches.- BI Subject Matter Expert (SME) ensuring end solution meets business needs in Southern Europe- Operate as direct link between Southern European markets and Centre of Excellence (COE) ensuring local requirements reach decision makers and local market gets best fit solutions.- Work with markets, in order to define, align, and deliver target solutions using minimum resources to achieve objectives.- SME for all projects that interact with CRM, ensuring alignment with international strategy.- Manage and support services/applications with external vendors to align with international/local requirements.- User training – collaboration with Learning & Development team with focus on specific needs of different user groups ensuring culture of Solution Selling Model is nurtured and developed, tied in with Field Force Effectiveness. Collaborating closely on Coaching initiatives. Show less - Spain CRM country lead. Overall leadership of CRM strategy in Spain – challenged to get the maximum out of CRM, focusing on business relevant, value added areas, adapting CRM solution where possible to local needs, increasing buy-in, adoption and good usage of the tool. Proactive member of the EuAfMe CRM community of practice developing and sharing best practices.- Stakeholder Management – influencing key local stakeholders to ensure alignment with regional vision- Field Force Effectiveness KPI design and ongoing analysis, reporting to leadership – focused on KPIs that drive the business and empower users.- Data analysis – supporting Business Units with provision of BI using internal and external data – focused on providing insights that assist decision making and help shape business strategy- MCM/Marketing collaboration and support to build sustainable strategies and related activities, ROI analysis.- BI Subject Matter Expert (SME) ensuring end solution meets business needs in Spain to maximise benefits - SME for all projects that interact with CRM, ensuring alignment with regional strategy.- Work with cross business units, in order to define, align, and deliver target solutions using minimum resources to achieve objectives.- Operate as direct link between local market and HQ ensuring local requirements reach decision makers and local market gets best fit solutions.- Manage and support services/applications with external vendors to align with regional/local requirements- User training – collaboration with Learning & Development team with focus on specific needs of different user groups Show less I was selected by the EuAfMe CRM Director to be part of the CRM Regional team with the following responsibilities:- SME on business processes liaising with vendors to ensure definition and delivery to the region- Configuration and custom SFDC development to achieve functionality described by user stories - Support development, test, and production SFDC environments- Liaise with SFDC for issue resolution- Create and execute test strategy and plan including unit and system test cases- Directly involved in successful roll outs in wave 1 markets (UK, Ireland, Israel and Poland) as well as Spain and Portugal Show less

  • International Commercial Data & Engagement Sr. Manager

    Apr 2022 - now

  • Commercial Effectiveness Manager - Southern Europe

    Dec 2018 - Apr 2022

  • Business Analytics & CRM Manager - Southern Europe

    Dec 2016 - Dec 2018

  • CRM & KPI Manager | Business Intelligence Consultant |

    Mar 2011 - Dec 2016

  • EuAfMe CRM Regional Workstream Lead

    Jan 2014 - Jan 2015