Yessica W.

Experience

• 

  HSBC

  Aug 2016 - Sept 2019

  - Managed product development and maintenance for 2 affluent credit cards- Developed mechanism and fulfillment of credit card rewards program, while exploring new initiatives to improve redemption rate and customer loyalty- Created tactical programs and promotions to boost cards usage- Strategized communication campaign for products and programs to increase adoption and awareness- Conducted product training to frontliners (call centre agents, branch sales, acquisition team)- Solved customer complaints related to product & rewards- Built strategic partnerships with key e-commerce merchants- Managed and grow points rewards program for all credit card portfolio Show less Completed 6-month placements into 4 teams. Highlights include: 1. Wealth Management - Integration Project- Completed initiatives & projects in a cross-function taskforce to support integration (merger) of Bank Ekonomi & HSBC 2. Marketing Communication - Campaign Management- Conducted research with Market Research Team for the development of a new Banking proposition.- Developed marketing strategy & executed end-to-end marketing campaigns for 3 new banking products.- Managed resources (budgets, vendors) & channels for marketing campaigns & events.3. Sales & Distribution - KPI & Incentive Management- Managed motivational programs for various sales & acquisition roles in branches.- Improved understanding of Branch Teams' KPI Framework through training and measured evaluations, with 80% of individuals scoring 80/100 and above.4. Operational Risk - Supported the adaptation of new Regional Operational Risk framework - localization, implementation, and communication to relevant stakeholders- Involved in Risk Taskforce for the integration (merger) of Bank Ekonomi & HSBC, coordinating with different teams to complete initiatives prior and during the integration. Show less

  • Cards Product & Loyalty Program Manager

    Jun 2018 - Sept 2019

  • Global Graduate Programme (Management Trainee) - Retail Banking & Wealth Management

    Jun 2016 - Jun 2018

  • HSBC NOW Global Graduate Hero

    Aug 2016 - Dec 2016
• 

  Citi

  Sept 2019 - Sept 2022

  • AVP - Segment Portfolio Manager

    Jan 2022 - Sept 2022

  • Segment Portfolio Manager

    Feb 2021 - Jan 2022

  • Value Proposition Manager

    Sept 2019 - Feb 2021
• 

  Shopee

  Oct 2022 - now

  Leading teams of Product Managers and QAs who craft features to support and enhance Shopee Indonesia's operations and user experience.

  • Head of Operations Product

    Feb 2025 - now

  • Product Management Lead - Order Processing

    May 2023 - Mar 2025

  • Post-Purchase Buyer Experience & Customer Experience Lead

    May 2023 - Mar 2025

  • Product Management - Buyer Experience

    Jan 2023 - May 2023

  • Marketing Growth - Project

    Oct 2022 - Jan 2023