Daniel Younger

Experience

• 

  GSK

  Sept 2012 - Jun 2017

  - Proved benefits and delivered against KPIs for a cloud bases software solution for large scale data analytics.- Reviewed 14 potential vendors to pilot 2 software solutions, working with procurement, legal and business stakeholders to deliver a pilot before the end of 2015. Negotiated pilot agreements and costs. - Influenced senior internal stakeholders to support optimal strategy for GSK. Result - saved significant costs over 5 years while increasing productivity.- Worked with business leads to increase usage of existing Spotfire solution to access and analyse large and complex data sources. Show less - Step-changed GSK’s digital shopper marketing capabilities globally.- Inspired global shopper marketing team and built digital capabilities through training, seminars and collaborative projects. Negotiated vendor pricing agreements for pilots and developed partnerships with leading digital vendors.- Cross-boundary collaboration to build community and influence network of stakeholders.- Partnered closely with local marketing teams and global teams (shopper science lab, Digital Transformation Team, Legal and Compliance, IT) to plan and deliver test & learn digital pilots with strong results.- Increased understanding of eCommerce and eRetail opportunities for future growth. Show less

  • Functional Lead

    Apr 2016 - Jun 2017

  • Deployment Lead

    Sept 2015 - May 2016

  • IT Future Leaders Graduate Scheme

    Sept 2012 - Oct 2015

  • Business Consultant

    Jan 2015 - Sept 2015

  • Digital Shopper Marketing Lead

    Mar 2014 - Jan 2015

  • Digital Project Manager

    Jun 2013 - Mar 2014

  • Innovation Lead

    Sept 2012 - Jun 2013
• 

  GSK

  Sept 2017 - Jul 2022

  - Built eCommerce function within the GSK Consumer Healthcare Australia and New Zealand- Step-changed organisational capability across functions including sales, marketing, supply chain, legal, regulatory and medical - Managed content lead and online key account manager- Accountable for eCommerce within key accounts, achieving above category performance and strong growth, exceeding targets and proving the importance of online sales for the success of GSK- Identified and implemented innovation opportunities to grow online sales, including the set up of new business models - Work with brand teams, creative agencies and media agencies to build online conversion into digital marketing plans- Set up and managed pure play accounts, owning P&L, media plans and strategy- Led eye-tracking, bio-metric and interview based studies on online stores with Australian shoppers in order to identify actionable insights for our retailer strategies- Presented on progress to key internal stakeholders (GSK CEO, Head of APAC, Head of APAC Commercial Excellence, ANZ General Manager)- Presented best in class online execution and content at industry events Show less

  • Global Digital Production and Performance Lead

    Aug 2021 - Jul 2022

  • Senior Digital Production Manger

    May 2019 - Aug 2021

  • Ecommerce Manager

    Sept 2017 - Apr 2019
• 

  Haleon

  Jul 2022 - now

  - Managed global web-estate (850+ sites)- Developed business case and obtained marketing leadership sign-off for global consumer destination strategy (up to CMO level), with expected value of £50m+ in cost savings and marketing effectiveness improvements- Web, eCommerce, and Social consumer destination framework developed and deployed across all markets globally, obtaining local funding and marketing leadership approval- Global web platform RFP - Created and managed data driven creative global agency team- Managed and developed eCommerce content global agency team- Developed, deployed and led Data Driven Creative service model and capability, delivering marketing campaigns across global and local brands

  • Global Experience Platforms Director

    May 2023 - now

  • Global Data Driven Creative Lead

    Jul 2022 - May 2023