Arlette Gutierrez

Experience

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  Debon Air Mechanical

  May 2018 - Aug 2018

  Executive Assistant

  • Constructed and sent out daily emails to the staff to ensure an efficient office.• Crafted weekly schedules for the engineering team and handed out monthly projects.• Kept an organized office by labeling and filing 12 years worth of important client information.

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  Visionworks of America

  May 2019 - Aug 2019

  Optometric Assistant

  • Led more advanced procedures such as managing a phoropter and writing prescriptions, with the oversight of a doctor.• Successfully mastered and operated key optometric machinery (i.e. autorefractor, tonometer and retinal camera) to measure the health and prescription of patients. Identified accurate contact lens prescriptions in order to serve patients more efficiently.• Translated 5 years worth of patient history into a digital database to optimize the company’s system.

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  Esteeducates

  Jun 2019 - Sept 2021

  Community Manager

  • Engaged with social media communities across direct messages, content interactions, groups, hashtag communities, and local events to increase following from 155 to 11K and improve brand engagement by 5X.• Curated content and promotional events to lift page visits by 70%.• Automated content publication to optimize for times with the highest affinity to drive traffic and awareness to the brand.• Designed a custom and creative grid layout for the Esteeducates social media page to enhance UX and consistently embody the brand's aesthetic. Show less

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  Arletscreate

  Jul 2020 - now

  Business Owner

  • Created a brand from scratch deploying promotional campaigns and fostering social media communities to sell over 100 designs and establish a loyal customer base for repeat purchases.• Spearheaded collaborative projects with lifestyle micro influencers to increase sales by 30%.• Designed custom brand logos for local small businesses, establishing a new product category to clientele.

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  Doctors of Vision

  Aug 2020 - Aug 2021

  Optometric Technician & Sales Representative

  • Tailored the customer experience to client's needs while upselling products to increase company's frame sales by 50% and revenue lift of $10k/month. • Optimized operational workflow for the team by assigning roles respective to the strengths of each team member. Resulted in delivering eyewear 3X faster and increasing bandwidth, therefore number of appointments we could handle daily.• Performed entrance tests, conducted visual field screenings, prepared trial frames, and allotted the corrective eyewear.• Managed and analyzed EIDON images to diagnose ocular diseases. Calculated total near power, tested visual acuity, and wrote prescriptions. Show less

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  THE 3RD EYE (Formerly VS/BROOKS)

  Apr 2022 - Jan 2023

  Traffic Coordinator

  • Optimized agency workflow by building out the teams and their respective members for client projects (i.e. production, media, account, proofing, designers, etc.), and holding them accountable to their task lists, leading to a 75% increase in timeline efficiency and 35% increase in client budgets.• Spearheaded end-to-end project management for paid media channels within agency book of business, improving client retention rate.• Created content for social media platforms such as Facebook, Instagram, Tiktok, and Youtube, increasing brand engagement and awareness.• Trafficked out ads of all mediums (i.e. social, print, OOH, and direct mail) and collaborated with vendors, never having missed a deadline. Show less

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  Said Differently

  Jan 2023 - now

  Traffic Manager