Beth Johnson

Experience

• 

  Matalan

  Aug 2016 - Sept 2017

  Sales Assistant
• 

  Kurt Geiger

  Jun 2017 - Sept 2018

  Sales Consultant
• 

  Businessary

  Jan 2020 - Jul 2022

  • Marketing Consultant

    Aug 2021 - Jul 2022

  • Marketing Coordinator

    Jul 2020 - Aug 2021

  • Marketing Intern

    Jan 2020 - Jul 2020
• 

  Lancaster University Study Abroad Society

  Aug 2020 - Jan 2021

  Publicity Officer

  As Publicity officer for the Study Abroad Society, my role included the following:- Taking care of and continuously updating the societies social media channels.- Creating and curating events both online and offline.- Publishing, advertising and promoting our events.- Social media coverage of our events.- Designing and maintaining the societies branding.- Creating exciting new ways to engage with audiences.

• 

  Deloitte

  Jul 2022 - Oct 2023

  Senior Assistant (Social Media)

  - Responsible for day-to-day management, delivery, scheduling and publishing of social media content (X, LinkedIn, Facebook, Instagram)- Leading the employee advocacy program to empower employees to become thought leaders and establish their personal brand.- Collaboration with internal stakeholders to create quality content to support business objectives- Implementing and optimising paid advertising campaigns

• 

  PwC Switzerland

  Jan 2024 - now

  Online and Social Media Specialist in Employer Branding

  - Developing and implementing the employer branding strategy for online and social media at PwC Switzerland.- Managing social communities, building engagement, and creating inspiring content for Instagram, TikTok, LinkedIn and beyond- Developing and maintaining PwC's career site and blog- Creating strategies and implementing Search Engine Advertising, SEO and Paid Social Media campaigns - Planning, executing and analysing digital marketing campaigns for our strategic target groups throughout the full cycle, from creation to reporting- Creating digital content such as storyboards, photos, and videos for a range of social media and digital channels Show less