Caitlin Elgin

Experience

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  Racket Magazine

  Jan 2007 - Apr 2012

  Managing Editor

  Edited articles submitted by staff for content, grammar, and factual accuracy. Assisted editor in chief in developing editorial content and calendars, including organizing all-hands meetings and creating a system to track assignments to staff. Directed assignments to magazine staff, including writing assignments, photo shoots, interviews, and concerts. Assisted in promotion of magazine on Twitter, LiveJournal, and Facebook, leading to a boost in search engine ranking and increase in viewership between 2009 (100,000 visitors) to 2011 (176,000 visitors). Established and maintained new business contacts, including record labels, band managers, publicists, and other industry contacts. Attended media events, including concerts, conventions, and other performances as a reviewer and to represent the magazine. Authored reviews for album releases, shows, and books, as well as interview features with artists. Produced the magazine’s first-ever job fair attendance, resulting in the hiring of two interns. Show less

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  Riverside Public Utilities

  Jul 2007 - Aug 2009

  Assisted principal and senior engineers on various projects; edited manuals for distribution among engineers; reorganized and created cataloging system for department's library; created database for soil reports for implementation into GIS programs Assisted on various marketing projects; answered telephones; greeted and recieved customers, visitors, and clients; processed customer rebates; provided directions of the downtown area; processed customer requests; provided information for visitors.

  • Administrative Assistant

    Jul 2008 - Aug 2009

  • Marketing Assistant

    Jul 2007 - Jul 2008
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  Diverse Careers, Inc

  Jun 2010 - Apr 2012

  Social Media Coordinator

  Created, implemented and maintained a social media program for Diverse Careers, including managing the Facebook page, Twitter profile, LinkedIn page, Google+ page, YouTube channel, and company news page. Social media efforts led to more than 400 likes on Facebook, 150 followers on LinkedIn, and an increase in Google search ranking. Maintained a consumer-facing newsletter campaign, reaching over 40,000 job seekers a month. Created the company media kit, to be used as a recruitment tool for finding new exhibitors. Filmed and photographed career fair events to leverage for social media content, including filming testimonial videos. Edited and developed first company commercial. Redesigned and edited the website layout. Conducted market research for advertising and outreach information, search engine optimization and cross posting of event information. Show less

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  Riverside Public Library

  Sept 2010 - Mar 2012

  Library Assistant

  Daily performed circulation duties including checking out and discharging items from patron records, answering telephone calls, fielding general questions, helping patrons find items in the building or within the library system, checking out purchases, running cash reports, and providing basic customer service to all patrons of the library. Managed the audio/visual damages section, including assessing items for billable damages, ordering replacement discs, and billing patrons for damaged items. Rewrote the Audio/Visual Damages procedures manual for inclusion into the general library procedures manual. Performed basic library upkeep, including shelving of returned items, sorting items for transit, and pulling held items for sending to other branches. Show less

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  California State University San Bernardino

  Jan 2011 - Jun 2011

  Public Affairs Blogger

  Created and developed a student affairs blog for Cal State San Bernardino's office of public affairs. Maintained blog posting that covered personal experiences, student life, events and college advice for Cal State San Bernardino in order to better represent the campus from a student’s point of view. Assisted in design and construction of Wordpress site for the blog in order to make it comply with ADA guidelines and to make it user-friendly for future bloggers.

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  CoreLogic

  Jan 2012 - Jul 2014

  Internal Communications Specialist

  Manage internal communications as one-man team for a body of 5,000 global employees. Partner with marketing and creative teams to produce both written and video content for dozens of programs that improve employee engagement and connection to corporate culture over the last 2 years. Act as primary contact for employees across the company, and actively work to develop new ways to improve interaction, including piloting discussion forums, utilizing SharePoint social tools, maintaining weekly polls, developing FAQs and engaging with employees in blog commenting and focus groups. Serve as managing editor for the corporate intranet. Execute and maintain editorial calendar of internal news, including publishing content, coordinating writing staff, and soliciting and drafting content. Piloted and act as sole writer for first internal company-wide blog to network employees across locations, including building recommendations for approval processes and guidelines for facilitating online conversations with employees. Publish content weekly, including sharing company poll results, promoting internal programs and sharing posts from guest authors. To date, the blog has received over 75,000 page views since its launch in October 2012. Provide consultation, editorial and writing support for communications across departments, including providing recommendations for brand styling, as well as provide technical SharePoint recommendations and support for departments across the enterprise. Execute all internal corporate email communications on behalf of corporate leadership and business units through Eloqua marketing systems. Show less

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  Caitlin Elgin Creative

  Aug 2014 - now

  Creative Consultant and Communications Expert

  Freelance copy editing, writing and social media services. Recent projects include copy editing for leading advertising industry publication, maintaining social media presence for one of the most "liked" publications in the U.S., creating social programs for small business clients and acting as a contributing blogger for several online publications. Expertise includes proofreading and copy editing for AP Style, email marketing campaigning and support, social media program creation and execution and creative writing services. Show less

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  Inked

  Oct 2014 - Nov 2014

  Social Media Consultant

  As part of a temporary consultation, I executed a social media strategy for the most “liked” (cumulatively) print publication in the world. Maintained four of Inked Magazine’s Facebook pages, ranging from 312,000 fans to 720,000 fans, as part of this strategy. Curated Inked photos and copy for posting to Facebook pages, based on each page’s unique brand style and analytics-proven preferences. Maintained a heavy stream of posting and scheduling (10-14 posts per day, per page) to keep up with each audience’s demand and Inked Magazine’s desired strategy. Partnered with other social media content editors to determine which content was gaining the most traction. Show less

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  Equibid

  Jan 2015 - Jun 2015

  Social Media Consultant

  Develop, launch and maintain a social media program for Equibid. Provide recommendations for content, profile development, community engagement, scheduling and reporting metrics.

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  CW Pencil Enterprise

  Apr 2015 - Jan 2018

  Marketing and Digital Director

  Developed and executed all marketing platforms for CW Pencil Enterprise, a specialty store based in New York City. Secured placements in the New York Times, Wall Street Journal, Bloomberg, Racked, and more. Grew Instagram following from 3,000 to 110,000 in two years. Successfully managed digital programming, including website development and subscription services for 700 customers. Acted as store manager, recruitment, and special projects manager for the business.

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  Min & Mon New York

  Apr 2019 - Feb 2022

  Marketing Manager

  Develop and execute all marketing activities for Min & Mon New York, a growing designer handbag label. In 2020, using strategic email, social, and paid marketing channels, I successfully helped Min & Mon transition during retail store closures caused by the COVID-19 pandemic and maintained steady growth in sales in our online channel despite the pandemic. Creative direct, design, curate and copy write for all Min & Mon's marketing programs, including Instagram, email, and paid advertising. My creative direction for @minandmonbags on Instagram resulted in 81% growth YOY in 2020. Develop Shopify experience for minandmon.com, including implementing sales-generating apps for programs such as back-in-stock alerts, product bundling, automatic discounts, and appointment booking. Directed our migration from Mailchimp to Klaviyo in 2020, after which I expanded our email marketing program to include several automatic customer engagement flows. Show less

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  Fluency Firm

  Feb 2022 - Dec 2024

  Head of CRM and Lifecycle

  Direct the agency’s lifecycle and CRM team to drive successful strategies for our clients using a data-driven approach to build and scale their audiences, customers, company, and revenue through creative, web design, CRO, performance media, analytics, and technology. Oversee all email and SMS lifecycle and campaign strategies, audience segmenting and optimization, and lead generation.

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  Agency

  Dec 2024 - now

  Retention Strategist

  Lifecycle retention strategy for growing ecommerce brands.