Talk to sales Try for Free
Alley Basson

Alley Basson

Social Media Marketing Manager

Followers of Alley Basson252 followers
location of Alley BassonCity of Cape Town, Western Cape, South Africa

Connect with Alley Basson to Send Message

Connect

Connect with Alley Basson to Send Message

Connect

  • Timeline

  • About me

    Project Manager | Technical & Digital Project Management, PRINCE2 Certified

  • Education

    • Rhodes University

      2018 - 2018
      Honours Biotechnology Biotechnology

      I obtained my Honours degree in Biotechnology with a distinction and Acedemic Colours. In our course we covered wastewater treatment - the ins and out of what it entails and all the different designs, bioenergy as well as medical biotechnology. We have learnt how to 3D print and design. We studied biomedical biotechnology & application, intellectual property management, biostatistics and scientific communication. My project involves bioprospecting of microalgae for the use of… Show more I obtained my Honours degree in Biotechnology with a distinction and Acedemic Colours. In our course we covered wastewater treatment - the ins and out of what it entails and all the different designs, bioenergy as well as medical biotechnology. We have learnt how to 3D print and design. We studied biomedical biotechnology & application, intellectual property management, biostatistics and scientific communication. My project involves bioprospecting of microalgae for the use of biofuels - in order to perhaps couple wastewater treatment with biofuel production. Show less

    • Rhodes University

      2013 - 2016
      Bachelors Biotechnology 84% and 62%

      Activities and Societies: I played hockey at Rhodes and was the Captain of the Rhodes 3rd Team Ladies. I graduated in 2016 with a distinction in Biotechnology. We were trained in the laboratories for both subjects - Physics and Biochemistry.

    • Rhodes University

      2018 - 2018
      Bachelor's degree Biotechnology With Distinction & Academic Colours

      Obtained my BSc (Hons) in Biotechnology in 2018, my project focussed on the Bioprospecting of Microalgae

  • Experience

    • Amakhala Game Reserve

      Jan 2018 - Dec 2020
      Social Media Marketing Manager

      I Managed the online presence of Safari Lodge- one of the lodges on the Amakhala Game Reserve. I ran Google and Facebook ads, ensured their listings on the booking channels such as Booking. com, Expedia, Tripadvisor etc. were up to date and that these platforms were utilised to their full potential. I would respond to all online communications and reviews and update the website when needed.

    • Social Places

      Dec 2018 - Jun 2021
      Media Manager

      I manage media buying on Facebook, LinkedIn, Google and Twitter. I am skilled in creating ads on these platforms, through to optimising the ads as well as overall campaign management, reporting & recommendations.

    • YONDER MEDIA

      Jun 2021 - Nov 2021
      Digital Lead

      As a digital lead I managed digital campaign conceptualisation & implementation, from pitching the concepts to clients (based on their objectives) to briefing-of creative teams, copywriters, developers and content creators. I ensured that everyone was aligned throughout.

    • Engagement Factory, a Blend360 company

      Jan 2022 - May 2023
      Digital Project Manager

      In this role I manage the full lifecycle of many projects for many clients, both local and international. These range from non-technical to very technical marketing projects. I work within the strategy and consulting team where I am exposed to some great challenges and solutions. I manage teams across multiple departments, working with developers through to designers.

    • EComplete

      May 2023 - Sept 2024
      Lead Technical Project Manager

      As the Lead Technical Project Manager at eComplete I was responsible for overseeing and managing multiple technical projects and feature development requests for various clients as well as heading up the projects team. My role involved scoping projects, gathering client requirements, creating project plans, tasking them to the project team as well as assisting and supporting the team with troubleshooting when issues arose. I maintained regular communication with developers and clients to ensure a clear understanding of project progress. Additionally, I focussed on end-to-end quality assurance, encompassing both user-experience evaluation and back-end technical development. I this role I successfully launched at least 8 Shopify websites, worked on many more of these builds and managed multiple custom development projects on Magento. Show less

  • Licenses & Certifications