
Yevheniia Liulko

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About me
Lead SMM and Communication Manager
Education

Kyiv National Taras Shevchenko University
-Ukrainian philology
Kyiv National Taras Shevchenko University
-Publishing and EditingActivities and Societies: Photojournalism course

Projector Institute
2024 -Cinematography and Film/Video Production
Projector Institute
2021 - 2021Marketing strategy
NEXT MBA
2024 - 2025International Marketing
Experience

Культурний Проект
Oct 2013 - Jan 2015Responsibilities:— Communicate with speakers before the event. — Support speaker during the event. — Work at registration on the day of the event. — Coordinate volunteers. Responsibilities: — Support speaker during the event. — Work at registration on the day of the event. — Office management.
Coordinator
Sept 2014 - Jan 2015Volunteer
Oct 2013 - Aug 2014

Prosto Radio
Mar 2014 - Sept 2014Editor
Ukranimafilm Animation Studio
Jan 2015 - Jul 2015PR & SMM managerResponsibilities:— Social networks maintenance — Facebook, Youtube, and Instagram.— Copywrite for social media posts and press releases.— Creating ideas and content plan.— Set up and activities social media campaigns.— Creating PR activities.— Participating in PR events and awards.

SINOPTIK
Feb 2016 - Jun 2018Artist/SMM/Pr manager— Music management.— Social networks maintenance — Facebook, YouTube, and Instagram.— Copywrite for social media posts and press releases.— Creating ideas and content plan.— Set up and activities social media campaigns.— Creating PR activities.— Participating in PR events and awards.

Projector School
Oct 2018 - Mar 2019Event CoordinatorResponsibilities:— Copywrite for social media posts.— Communicate with speakers before the event. — Support speaker during the event. — Work at registration on the day of the event. — Office management.

Sasquatch Digital Agency
Sept 2019 - Feb 2020Social Media ManagerWork in a social media marketing agency as a manager of social networks: Facebook and Instagram. My clients were Jägermeister, Gemini, and Cosmolot.Responsibilities:— Social networks maintenance — Facebook and Instagram.— Copywrite for social media posts.— Creating ideas and content plan.— Set up and activities social media campaigns.— Reporting to Head of SMM on key social insights.

Aimbulance
Aug 2020 - Nov 2020Social Media ManagerResponsibilities:— Carrying out day-to-day operations on all social networks and planning across Facebook and Instagram.— Copywrite for social media posts.— Creating a content plan.— Reporting to our Head on key social insights.

Uklon
Feb 2021 - Sept 2022SMM LeadUklon is a Ukrainian product IT company that develops mobile applications for ride-hailing service Uklon. As a Lead social media manager in the Marketing team, I work in cooperation with Product, Brand, PR teams, and creative agencies to build loyalty and brand awareness for the Uklon ride-hailing service. Responsibilities:— Carrying out day-to-day operations on all social media strategies and planning across Facebook, Instagram, Twitter, and TikTok.— Writing and reviewing copy for social media posts.— Creating ideas and content plan.— Work with Business Manager and Ads Manager to launch promo campaigns on Facebook and Instagram.— Leading SMM and Community management team to build loyal community in social networks and working on engagement and growth.— Leading and reviewing social media assets before publishing.— Working alongside various teams to identify social media opportunities across both written and visual content.— Working closely with Product, Brand, and PR teams, to identify social opportunities for product launches and big 360 company campaigns.— Supervising the work of Ukrainian agencies at all stages of work by creating content for social networks (TikTok, Instagram videos, Influencer campaigns). Starting with writing a brief for them and ending with the approval of the final creatives. — Launch PR and Brand Influencer campaigns with agencies and productions.— Development of content strategies.— Reporting to our Marketing team on key social insights regularly, including weekly results and opportunities for channel improvement and growth. Show less

MacPaw Inc. 🇺🇦
Sept 2022 - Nov 2024Senior SMM SpecialistMacPaw is a software development company that helps 30 million MacOS/iOS users empower themselves with technology. One of the most popular products is CleanMyMac, an all-in-one utility app to awesomize your Mac.Responsibilities:— Develop and implement strategies to increase CleanMyMac brand awareness, engagement, and sales.— Carrying out day-to-day operations on all social media strategies and planning across Facebook, Instagram, Twitter, Linkedin, TikTok, and YouTube.— Engage with audiences across different platforms, utilizing metrics and performance data to optimize brand presence and recognition across various media channels.— Launch paid advertising campaigns across various platforms, including Facebook, Instagram, and Twitter.— Oversee the entire creative content lifecycle from concept through development and launch, coordinating with teams like (PMM, PR, Influence, Community, and Brand) for social media platforms.— Work with external vendors and agencies to negotiate contracts, fees, and services, ensuring they are cost-effective and meet our needs.— Work closely with product marketing and management teams to ensure successful new product launches and regular marketing campaigns. Show less
Licenses & Certifications

Курс "Для менеджерів"
Від засновника Netpeak Group Артема БородатюкаJul 2025
Certificate of Completion - AI for PR Summer School
Tech PR SchoolJul 2025- View certificate

EF SET Certificate – English 80/100 (C2 Proficient – Near Native Level)
EF SETMar 2025 - View certificate

Marketing strategy
Projector SchoolJun 2021 
Mindscapes Tools
MindscapesCreativityNov 2023
Languages
- enEnglish
- ukUkrainian
- poPolish
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