Lee Cappel

Experience

• 

  AXON Medical Communications Group

  Jan 2007 - Jan 2009

  Senior Account Director

  • Led numerous healthcare professional education and marketing accounts, on both a domestic and global level; grew the company’s domestic business by landing several new accounts• Launched the International Diabetes Federation (IDF) Guideline for Management of Postmeal Glucose; developed and implemented the widespread dissemination strategy including an international Train-the-Trainer event and two follow-up publications• Strategized, launched, and obtained sponsorship for the Diabetes & Cardiovascular Disease EASD Study Group (D&CVD), including overall management of the inaugural international annual meeting of the group• Acted as primary advisor and liaison for clients and KOLs; assumed role of facilitator and speaker trainer at various events• Managed an array of e-learning initiatives and electronic market research, as well as international investigator meetings• Acted as medical writer and editor on numerous projects, including a special edition journal issue on palliative care• Oversaw project timelines and estimate development and ensured profitability • Value Champion award winner for Responsibility Show less

• 

  Edelman

  Nov 2009 - Dec 2013

  • Led healthcare professional and patient communications, marketing, and education initiatives within the health public relations (PR) practice, and regularly contributed to cross-practice and inter-agency assignments• Grew the healthcare professional communications client base several-fold since hire, through both organic growth and new client acquisitions• Consistently received stellar feedback on client performance reviews, and from key opinion leader (KOL) and participant evaluations • Relied upon across the practice and office for instructional design and facilitation expertise• Embraced the digital evolution of communications and contributed to numerous digital client solutions• Led the digital education training initiatives for the office in 2012, and the Edelman Global Women’s Executive Network mandate in 2013 Show less • Integrated healthcare professional/patient communications and education within the health PR practice; led continuing health education (CHE) and marketing initiatives from strategic inception to measurement• Acted as strategic advisor to clients, KOLs, and colleagues, and provided instructional design for all programs• Led and contributed to numerous successful new business pitches, including healthcare professional/patient communications and general PR mandates• Facilitated internal, client, and KOL meetings and advisory boards, and led the internal Quality Committee• Contributed to the strategy and execution of issues management protocols• Trained junior team members while maintaining ultimate responsibility for ensuring projects were delivered on time and within budget Show less

  • Vice President

    Sept 2011 - Dec 2013

  • Senior Account Director

    Nov 2009 - Sept 2012
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  Salient Communications Inc.

  Jan 2014 - now

  President

  After almost 20 years of big agency and pharma experience in senior positions in healthcare communications and education, as well as certification in adult education, I have launched Salient Communications. Salient Communications is founded on the premise that communications of today need to be targeted, focused, relevant, easily digestible and most importantly memorable. My offering includes the strategic design, development, implementation and evaluation of healthcare professional and patient communications and campaigns, including (but not limited to):Strategic planning and stakeholder engagement• Strategic plan development• Delineation of objectives, key messages and tactics• Influencer identification, mapping and engagement • Regulatory and guideline consultation Medical and patient education• Education events and materials (accredited and non-accredited)• Healthcare professional, patient, stakeholder and caregiver communications and initiatives• Instructional design Research• Market research• Needs assessments and gap analyses• New business research and proposal developmentMeetings and events• Event management and planning (including advisory boards, round tables, steering committee meetings, etc)• Conference management and planning (eg, symposia, abstracts/posters, oral presentations, booths)• Training programs • Instructional design• Facilitation• Face-to-face and virtual eventsWriting and publication• Content development (writing, editing, proofreading)• Strategic publications planning, management and submissionsMy experience also extends into digital solutions, nutrition and consumer packaged goods. I can work independently or in conjunction with your team, and can also make use of my extensive network to provide full-service offerings. I encourage you to reach out if you'd like to learn more. Show less