Rea Lal

Experience

• 

  Merck

  Sept 2005 - Jun 2007

  Accountable for the planning, spending & controlling of budgets Built up and implementation of Internet portal for HCP and PatientsLaunch of a new application form in the marketReporting and Analysis of relevant Marketing data Kkey customers ManagementImplantation of the product strategy and market development strategyOrganization and realization of activities to increase sales

  • Product Manager CNS

    Sept 2005 - Jun 2007

  • Key Account Manager

    Sept 2005 - Jun 2007
• 

  Clariden Leu

  Jun 2007 - Jan 2009

  Key Account Manager for Institutional Clients
• 

  Pfizer

  Jun 2009 - now

  Build up, implementation and supervision of the Tele Detailing activities (including Managing of 3 E-Reps)Development, implementation and Roll-out (incl. Promotion) of the RePill Compliance App for patients Leading and implementation of the global HCP Portal, the e-permission/ E-Mail Marketing Projects and Webinar Portals (XBU Projects)Interaction and exchange with the European Multi Channel Marketing Team (including participation of work streams) and stakeholders (internal and external)Selection of and collaboration with external vendors for the digital activities Weniger anzeigen Leadership of in country cross functional teamAccountable for the planning, spending & controlling of budgets, for hitting local sales target and country effectiveness evaluationCollaborate with customer facing leadership team and other stakeholders (e.g. medical, local customer marketing and also the co-promotion company)Thorough understanding of the local and European customer market place (Customer insight workshop)Successful collaboration with the alliance partner (Boehringer Ingelheim) Weniger anzeigen

  • Health and Value Lead Switzerland

    Jan 2022 - now

  • Rare Disease Lead Switzerland and Austria

    Jan 2018 - Jan 2022

  • Rare Disease Lead Switzerland

    Aug 2016 - Jan 2022

  • Country Brand Leader Inflammation, RA

    Jan 2015 - Aug 2016

  • Country Brand Leader (Marketing)

    Jan 2015 - Aug 2016

  • Group Brand Manager Inflammation (RA, AS, PsA)

    Jan 2014 - Jan 2015

  • Country Brand Leader for Haemophilia franchise (Rare Disease)

    Jan 2014 - Jan 2014

  • Senior Digital Marketing Manager / Sales Manager for e-Rep

    Feb 2012 - Jan 2014

  • Country Brand Leader Respiratory

    Jan 2010 - Feb 2012

  • Member of the Swiss Primary Care Leadership Team

    Jun 2009 - Feb 2012

  • Local Customer Marketing Manager for Respiratoryand Urology

    Jun 2009 - Apr 2010