Vincent Lee

Experience

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  IBM

  Sept 1996 - Jul 2003

  APAC High Performance Computing Technical Presales
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  Microsoft

  Aug 2003 - Jan 2007

  Senior Product Manager

  • Be the internal and external spokesperson for application servers (SQL server, Biz Talk server and Host Integration Server) market, Competitive, and Customer Analysis & Strategy Development. Work with the market intelligence reports to continuously monitor, analyze and update Microsoft perspectives on the market, competitors, & customers as they relate to specific product(s) of responsibility. • Orchestrate subsidiary marketing and lead business execution around the relevant product(s).• Implement, track, and measure marketing tactics and programs for relevant product(s) in conjunction with other marketing subsidiary roles, e.g. communication, segment, and vertical marketing managers. • Builds and maintains ongoing customer feedback loops and networks. Uses broad customer segment knowledge to build appropriate marketing mixes and maintain consistent messaging across multiple marketing efforts. Understands what is unique about different customers' business environments (e.g., planning cycle, strategy, business drivers). Conveys customers' points of view regarding the benefits of product/ service improvements to Marketing as well as other relevant groups in the division. • Knows where competitors are taking their products from a strategic perspective and how it is likely to impact their development roadmap and feature set. Makes messaging or positioning decisions that build on and take advantage of the balance of Microsoft’s portfolio. Establishes immediate credibility during product demonstrations with high profile and technically sophisticated audiences. Builds visibility for Microsoft products/services through presentations and participation at national/global conferences and forums. Show less

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  Courts Mammoth Bhd. Sdn.

  Feb 2007 - May 2013

  Director of Electrical Buying

  Major Milestones:• Driving growth in 2 major categories, Electrical + Digital, that contributes 75% of the total business.• To lead and drive supplier strategy – and decisions surrounding identifying strategic suppliers to partner to maximize support and go-to-market • Focused in driving margins and additional support from our main suppliers in order to get their maximum support for COURTS’ activities ie CAPEX, additional A&P…etc. • Organized and executed 3 major industry standard Electrical and Digital Fair in Sunway Pyramid Convention Center and 2 standard fairs in Shah Alam Convention Center ie MEGATEX, COURTS EXPO SALE• Part of the Elite Management Team to carve out COURTS’ 5 year vision for the company in order to achieve a 1 billion RM company!!• Instrumental in carving out respective unique strategies for each sub-categories in order to meet market growth and beyond• Plan, Strategize and Execute an elaborate yearly Marketing plan to drive the growth of company objectives. • Launched more than 32 new, refurbished and relocated stores in the last 3 years in Malaysia with latest trends in retail business.• Develop consumer-centric rangeplans which include market hitlist skus and drive product authority to achieve a balance between margin makers and Key Value Items (KVI) to maintain achieved margins and revenue uplift. • Recruit and manage a high performance team of Buyers to effectively source and negotiate the best possible terms with suppliers, manage inventory holding• Effectively utilize and analyze industry reports ie Gfk, IDC, to drive growth of respective categories• Plan and drive suppliers and contractors to fabricate latest retail concepts to showcase latest products and drive attachment sales via adjacencies • Identified as top few employees in COURTS to be groomed under the TOP TALENT development program.• Stay abreast with latest technologies and trends via IFA Show, CES Las Vegas, and respective supplier trade shows & launches. Show less

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  Mudah.my Sdn Bhd

  Jun 2013 - May 2015

  Deputy General Manager

  The Deputy General Manager is responsible for the overall operation of the company with the key focus in developing a strong organization and devising a sound corporate strategy, of which when both executed well would enable the company to achieve market dominance (in online digital media) and deliver financial (revenue and profit) growth for the key stakeholders.• Cultivate an office culture and environment which is open, transparent and with emphasis on teamwork / best practises sharing.• Setup a strong management team with the common goal of developing the company into a market dominating position.• Ensure all employees accept adequate training in order to perform their job, as well as to advance in their chosen career.• Develop Mudah.my as a corporate brand that would become a well-known and respected company in Malaysia, of which talents within the market would express keen interest to join.• Work with the sales managers to devise a sales strategy that would enable them to deliver/over achieves the planned revenue for the company.• Put in place proper sales management process that would help both the sales person and management to be able to better-forecast future revenue, and thus manage stakeholders’ expectation.• Communicate and report the local market condition in a clear and understandable manner to the senior stakeholders in the holding company.• Understand and translate key requirements and strategies from the corporate to local employees, as well as ensuring proper execution at the local level.• Build a modern leadership culture, which is open, inclusive, and engaging. • Focus on team building amongst various departments, and at times across different departments. • Identify and develop employees with leadership potential.• Develop succession plan for all key positions in the company. Show less

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  GuoLine eMarketing Sdn Bhd (www.gemfive.com)

  Jun 2015 - May 2017

  Merchandising Director

  + Main responsibilities include leading a team of Category Development Managers to drive GMV, merchant acquisition, campaign negotiation and SKU listing on Gemfive, one of the leading top 5 e-commerce websites in Malaysia. + Achieved top GMV for the company and contributed more than 80% of total sales with sales exceeding RM10mil per month. + Develop and lead the in-country online business strategy to launch the Electronics and Home & Living categories ensuring the online category satisfies the customers’ evolving needs and meeting the objectives of the business+ Guided by a balance of analytics and gut feel, Vincent uncovers opportunities and works with the relevant Department ie product management, marketing, operations and segment leads to craft and manage a best in-class product assortment+ Executed the strategy of rolling out “Official Brand stores” and “Merchant stores” on Gemfive, further executing the OMNI Channel strategy among brand principals and top retailers in Malaysia.+ Develop and build a strategic partnership with new and existing merchants with the long term marketing strategy and operations scorecard on program execution and fulfilment+ Support the functional teams to deliver great service to our customers every day. + Develop and deliver a strategy for strong online growth over the next 5 years, covering not only financial targets, but also operational and marketing plans to hit those targets.+ Consciously spends time coaching and supporting my team, coordinating communication across the functional team, acknowledging progress and celebrating success Show less

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  Samsung Malaysia Electronics Sdn Bhd

  Jun 2017 - Dec 2020

  • Head of IM Retail Marketing

    Nov 2019 - Dec 2020

  • Head of AV TV

    Jun 2017 - Nov 2019
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  Electrolux

  Oct 2021 - now

  General Manager - MY