Shawn Ashley

Experience

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  My Sustainable Canada

  Apr 2010 - Sept 2010

  Field Research Analyst

  Examined the retail purchase behaviour and perceptions of consumer purchasing around environmentally friendly/sustainable products. Support member of a research team funded by the Government of Canada. Responsibilities included methodology design, data gathering, analysis / synthesis and delivery of findings.

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  RBC

  Sept 2010 - Sept 2013

  Management Development Program

  Selected from University as a top tier candidate for fast-tracked development and progression into leadership positions within the customer-facing retail banking / financial services line of business. As an Account Manager, drove business development initiatives for personal / small business banking clients while building customer accounts, defining financial portfolio needs and providing advice / solutions.

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  Myorb Limited

  Jun 2014 - Sept 2014

  Marketing Consultant

  Commissioned to develop a fundamental marketing program for tech-startup within a University funded Research Incubator. Responsible for collaborating with company founders and software development team to ensure the strategic goals, brand identity, positioning in the market, and defined target-segments aligned with the service offering in order to achieve an effective product launch.

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  Hennik Research.

  Sept 2014 - Feb 2016

  Strategy Consultant

  Built upon relationships within the MBA program, partnering with the organization to complete the personal Dissertation requirement of the program – Topic: “Strategic Leadership in UK-Based Small-to-Medium Sized Enterprises”. Requested by Senior Leaders to continue with the organization upon graduation focusing on operations strategy initiatives.

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  Carly Rian Group

  Mar 2016 - May 2017

  Management Consultant

  Leveraged consulting skills and operational experience to join a fast-growing boutique consulting firm - providing process / operations focused advisory, diagnostic and implementation services to multinational corporations.

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  Self Employed

  May 2017 - Jul 2018

  Independent Consultant

  Combined management consulting skills and experience with proven entrepreneurial and client-relationship success to enter the market as an independent consultant, increasing personal control over projects delivered and continued professional development - shifting focus from the operations to the people side of business.

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  CSPN - Customer Service Professionals Network

  Jul 2018 - now

  Drive business-unit performance and growth through the continued success of supporting organizations with diagnosing, designing, and deploying CX-driven strategies and programs that produce best-in-class experiences at every interaction. As a leader of CX Advisory, key focus-areas include building the capabilities and brand of CSPN's Consulting Services as well as overseeing the portfolio of projects and team members. Accountable for the overall delivery, outputs, and relationships of all CX related consulting engagements to clients. Show less

  • Director, CX Advisory

    Apr 2021 - now

  • Manager, CX Consulting

    Jul 2018 - Apr 2021
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  The Experience Advisors

  Sept 2023 - now

  Director of Advisory

  The Experience Advisors is a Customer Experience ("CX") and Employee Experience ("EX") focused advisory firm. We partner with clients to analyze and improve how customers and employees interact with their organization, and we use human-centered design in creating and customizing impactful experiences for the people who matter most. Our approach to helping our clients includes four project steps. Discover: We employ data-driven research methods to ensure all projects start with an analytical and measurable framework. Design: We design inspiring and educational strategies and experiences that are unique to your organization and its goals. Deploy: We deploy projects and solutions with a practical and direct approach to ensure speed-to-insight and action. Decode: We measure the results of our work to ensure it addresses your organization's challenges. Show less