
Abdallah Fathy
Team Lead

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About me
SEO Team Leader
Education

Cairo University
-
Experience

Code95 Web Technologies
Nov 2016 - Apr 2024Team Lead- Develop a framework and reports to systematically track and improve SEO performance- Develop, manage and provide SEO related reporting for cross-functional and management teams.- Work with product managers and content teams to develop KPIs that measure both success and areas for improvement.- Work with Product Management teams to prioritize projects and develop roadmaps within an agile development process.- Work with development teams to ensure technical SEO best practices are properly implemented on a newly developed code.- Develop a content marketing strategy across all websites and work with sales and marketing teams to execute.- Work cross-functionally with development, design, product, marketing and project management groups to plan and implement SEO updates. عرض أقل

Magrabi Hospitals & Centers
Jan 2017 - Nov 2018SEO SpecialistCreates and launches SEO campaigns, identifies areas of improvement• On-page/ Off- Page Optimization• Keyword Search• Keyword Analysis• Content writing• Develop Link Building strategies• Writing Blog Posts.• Internal and external link building• Content writing• Develop Link Building strategies• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages• Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific• Monitor and evaluate search results and search performance across the major search channels• Communication to team and management on project development, timelines, and results• Work closely with the other team members to meet SEO goal• Devising strategies to drive online traffic to the company website.• Tracking conversion rates and making improvements to the website.• Overseeing the social media strategy for the company• Improving the usability, design, content and conversion of the company website• Analyzing & Evaluating competitor data• Managing the redesign of the company website• Evaluating customer research, market conditions and competitor data• Review new technologies and keep the company at the forefront of developments in digital marketing. عرض أقل

NogoumFM - نجوم إف إم
Mar 2017 - Oct 2017SEO SpecialistResponsible for improving a company's organic search results• On-page/ Off- Page Optimization• Keyword Search• Keyword Analysis• Content writing• Develop Link Building strategies• Writing Blog Posts.• Internal and external link building• Content writing• Develop Link Building strategies• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages• Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific• Monitor and evaluate search results and search performance across the major search channels• Tracking conversion rates and making improvements to the website.• Overseeing the social media strategy for the company• Improving the usability, design, content and conversion of the client website• Analyzing & Evaluating competitor data• Managing the redesign of the client website• Evaluating customer research, market conditions and competitor data عرض أقل
Licenses & Certifications
- View certificate

Google My Business Basics
GoogleOct 2019 - View certificate

Google Analytics for Beginners
GoogleMar 2017 - View certificate

Advanced SEO: Developing an SEO-Friendly Website
LinkedInDec 2018 - View certificate

Advanced Google Analytics
GoogleApr 2017 - View certificate

Google Analytics Individual Qualification
GoogleNov 2019 - View certificate

Ecommerce Analytics: From Data to Decisions
GoogleApr 2017 - View certificate

SEO Foundations
LinkedInJan 2019 - View certificate

Marketing Tools: SEO
LinkedInJan 2019 - View certificate

Top 5 Tips for Search-Friendly Press Releases
LinkedInDec 2018
Languages
- arArabic
- enEnglish
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