Barbara Murdock

Experience

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  Alabama's 13, WVTM

  Jan 1980 - Jan 1980

  Weekend Producer
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  WZZK AM-FM

  May 1986 - Jun 1989

  News Reporter

  General Assignment Reporter and on-air news anchor for daily evening newscast. Assignments included city and county government, courts and fast-breaking spot news.

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  Birmingham-Jefferson County Transit Authority

  Jan 1989 - Jan 1993

  Director of Marketing and Communication

  Responsible for managing all marketing, public relations, and advertising and customer service functions. Duties included financial and programmatic management of a $1 million departmental budget, supervision of employees whose area of responsibilities included graphic design, advertising, offset printing, customer service, media and governmental relations. Serving as media spokesperson for agency, writing and disseminating news releases, bought media, managed advertising and public relations campaigns, speechwriting for the CEO, developed summary reports from the Board of Directors and all written and collateral material supporting the agency’s marketing goals. Show less

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  Tonya, Inc.

  Aug 1993 - Nov 1996

  Director of Transportation Programs

  Direct responsibilities included planning, supervising and directing all tasks associated with a multi-million dollar U.S. Department of Transportation contract. The contract provided technical and administrative support to the Federal Highway Administration (FHWA) on its Applied Research and Technology program. Major contributions include:• Advised senior level management on public affairs campaigns for Heated Bridge Technologies. Produced and narrated 7-minute video and other materials to convey information about this new technology.• Conference planning for the National Seismic Conference on Bridges and Highways which attracted over 600 attendees and exhibitors. Duties included planning conference, agenda development, travel and logistics, identifying and securing speakers, hotel negotiations, advertising, newsletter design, website design and video production.• Wrote technical articles on Heated Bridge Technology and Thin Bonded Overlay for internal DOT newsletter• Federal Transit Administration-Managed six training symposia for transit managers• Speechwriting and developed executive correspondence for Division Directors Show less

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  Barbara Murdock & Associates, Inc.

  Nov 1996 - Jun 2008

  President, CEO

  Murdock & Associates, Inc., Landover, MD November 1996 – June 2008President/CEO – As owner of this Small Business Administration 8(a) certified firm, responsibilities included the internal corporate management of its employees and consultants. Personally, generated more than $5 million in government contracts. Clients required management, marketing and public affairs services. The company provided professional services to numerous Federal clients including:• U.S. Department of Transportation – Public Affairs and Event Planningo Developed and implemented a Public Affairs program for the FHWA Applied Research Program-promoting new technologies to local governmentso Utilized core skills to create news releases, feature stories, brochures, fact sheets, newsletters, FAQ’s, message points to promote use of the new technology.o Established and maintained effecting working relationship with media to disseminate new information on new technologies for roads and bridgeso Spoke to community and stakeholders to promote new technologyo Planned media events to publicize FHWA Applied Research Programo Maintained effective working relationship with media representativeso Implemented media outreach tactics such as audio news releases, issues briefs, and a convention news room resulting in successful media placement n trade press and on local TV for AASHTO Speakers• U.S. Department of Education – Administrative and Technical Assistanceo Attended agency management meetings to provide input on policy and program developmento Disseminated information and answered inquiries about organizational operations and activitieso Planned and trained trainers for curriculum presentationso Speechwriting for senior level managemento Planned media Show less

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  Eno Transportation Foundation

  Jan 2000 - Jan 2006

  Media and Diversity Trainer

  Designed and implemented trainings for weeklong Transportation Management Conferences sponsored annually for 50 years by the U.S. Department of Transportation. Transportation executives were trained on “Managing the Media” during crisis. Other responsibilities during these annual trainings also included serving as a co-trainer on the “Cultural Diversity” module.

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  Murdock Manor

  May 2004 - May 2008

  Owner, President

  Managed family business providing vacation and resort services including: weddings, corporate retreats, family reunions, youth events, and parties. Also, developed and produced a variety of marketing materials, website, videos and used extensive social media to generate clients.

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  Seamon Corporation

  Jan 2008 - Jan 2013

  Program Director

  - Responsible for the programmatic management of a team tasked with planning, organizing and directing health related program development for Federal agency meetings, trainings, conferences, public affairs and marketing campaigns. This requires creating a vision, developing strategic plans, public relations plans, and implementation of client needs including: staff management, speaker/trainer identification, writing articles, communication plans, media relations, publicity management, CME/CEU accreditations, session facilitations, agenda development, developing new graphic brand materials, tag lines and program evaluation. Overall responsibilities to ensure the objectives of various national programs are in compliance. Show less

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  The Birmingham-Jefferson County Transit Authority

  Jan 2013 - Oct 2015

  Chief of Staff

  This position is a direct report to the Executive Director with general oversight of all departments within the transit system. This position directs the company's overall marketing, strategic planning programs, customer services, external affairs and corporate communications. Directs and plans, continuous marketing programs designed to evaluate trends in customer travel, attitudes, markets and existing services. Responsible for the coordination of the Marketing and Governmental Affairs Consultants. Show less

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  Birmingham-Jefferson County Transit Authority

  Oct 2015 - Apr 2018

  • Executive Director

    Aug 2016 - Apr 2018

  • Interim Executive Director

    Oct 2015 - Aug 2016
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  Park City Municipal Corporation

  Jan 2018 - Jan 2019

  • Transit System Manager

    Jan 2018 - Jan 2019

  • Transit System Manager

    Jan 2018 - Jan 2019
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  Keolis Transit America, Inc

  Jun 2019 - now

  Manager of a Bus System serving the SFRTA Tri-Rail system between Miami and Fort Lauderdale

  • General Manager

    Nov 2020 - now

  • General Manager

    Jun 2019 - Nov 2020