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Barbara Verissimo

Barbara Verissimo

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  • Timeline

  • About me

    Global Head of Communications

  • Education

    • Faculdade Senac - Comunicação e Artes

      2001 - 2004
      Bachelor's degree Arts and Photography

    • University of California, Los Angeles

      2007 - 2008
      Post-Bachelor Degree Marketing with concentration in Communications

      The Marketing Certificate is designed to prepare students with the skills necessary for success in the dynamic and competitive field of marketing. Seven required courses build strong foundation skills in core subject areas and develop analytical, critical, and creative thinking. Elective courses guide students into functional areas of marketing, allowing them to develop skills necessary to take on the many challenges present in this constantly evolving field.This program is intended for… Show more The Marketing Certificate is designed to prepare students with the skills necessary for success in the dynamic and competitive field of marketing. Seven required courses build strong foundation skills in core subject areas and develop analytical, critical, and creative thinking. Elective courses guide students into functional areas of marketing, allowing them to develop skills necessary to take on the many challenges present in this constantly evolving field.This program is intended for individuals seeking a marketing career as well as business professionals who want to update their skills and keep abreast of emerging trends. Show less

    • Universidade Católica Portuguesa - Centro Regional do Porto

      2016 - 2024
      Master's degree MA Creative Industries Management

      The aims are to provide the tools, skills and knowledge for all those who wish to undertake cultural and creative projects, as well as activities geared towards the creation of businesses. It simultaneously seeks to promote and consolidate reflection on the field of creative industries and to develop studies that may contribute to the knowledge of its sectors and subsectors and inform their respective practices.

    • Universidade Metodista de São Paulo

      2001 - 2004
      Bachelor's degree Journalism

  • Experience

    • Editora Escala Ltda

      Jun 2003 - Jun 2004
      Reporter

      Reporter for Old Cars and Geração Saúde (Health Generation) magazines.

    • GRUPO SSI Consultoria

      Sept 2004 - Aug 2006
      Marketing Communications Specialist

      Coordination and PR interface for projects and actions of all the brand’s communication: coordination of the different channels (newsletter, website and internal website), internal communication interface, in charge of the PR agency and the complete management of the internal communication.Cobranded actions with partners: Unisys and SAP.

    • Rose Photo Studio

      Aug 2007 - Mar 2009
      Marketing and Communications Coordinator

      Responsible of creating the Communication area for the studio, according to a 360 strategy. Planning and marketing, team management, social media, Internal Communications.

    • A4&Holofote Comunicação

      Apr 2009 - Jan 2011
      PR Account Executive - Vivo

      Executive for Vivo, the biggest telecommunications company in Brazil. Responsible for the Cultural and Marketing areas of the business: PR planning, reports, strategies, events and press trips. Experience in crisis management during the purchase of the company by Telefonica.

    • RPMA Comunicação

      Jan 2011 - Nov 2011
      Senior PR Account Specialist - Motorola Mobility

      PR senior executive for Motorola Mobility in Brazil: telecom knowledge, announcements, press releases, PR planning, employee engagement and press events.

    • NR7 | Full Cycle Agency

      Nov 2011 - Mar 2013
      PR Manager

      Manager for different companies in the Internet and Digital segment. Created strategies for brand positioning and launching in Brazil of large Silicon Valley companies as Airbnb, Evernote and SurveyMonkey. Also worked with the global gaming company Electronic Arts and important national startups as Peixe Urbano and Baby.com.br. Main work with Communication planning, market driven content, events, social media campaigns and employee engagement.

    • Ideal H+K Strategies

      Mar 2013 - May 2013
      Senior Communications Manager

      Manager of Bayer CropScience Brazil and Latin America, with a complete scope of integrated communications (public relations, internal and external communication). Also acted as manager for Faber-Castell in Brazil, focusing on external communications and press relations. For both clients, worked on the teams management and strategic planning.➢ Team management, PR 2.0, Internal Communication (Brazil and Latam), Events, Media Relations and Digital Marketing

    • In Press Porter Novelli

      May 2013 - Dec 2015
      Senior Integrated Communications and Content Manager

      Management of the Integrated Communications area of Porter Novelli in Sao Paulo. Since its beginning, worked significantly to its growth through the management of its 15 direct employees, as well as implementing a financial balance strategy, focusing on results by attending clients as Scania, CSN, Expedia, Unilever, HP, AES Brasil, NET, Honda, IBM and others. Under her management, the area achieved an income increase of 42% in 2014, comparing to 2013 and a positive growth in 2015 as well as achieved the profitability’s objective. In addition, in this position, the professional acts in the management of integrated projects in the fronts detailed below:- Internal Communication: planning, internal marketing campaigns, channel matrix, research, strategic content (murals, newsletters, magazines, newsletters etc.), face-to-face communication program- Strategic content: integrated reports, sustainability reports / GRI, financial reporting- Press: strategic planning, events, relationship, PR 2.0, Digital (blogs)- Prospecting: proposals, pricing, presentations - Team management: managed a team with multidisciplinary professionals, as web designers, designers, photographers, journalists, art directors and advertising professionals Show less

    • Senior Comms Consultant

      Jan 2016 - Jul 2017
      Corporate Comms Consultant - Iberia, Latin America and US

      Consult for Integrated Communications (mostly focusing on PR and internal comms), B2B Marketing, and Strategic Content, focusing on innovative projects with purpose. The main focus is to create the best planning and strategies to achieve the client's goals, such as brand positioning and finances.Clients: In Press Porter Novelli (facebook.com/inpressporternovelli), Oliver Press (facebook.com/oliverpressassessoria) and Absoluto (facebook.com/absolutocom), Le Wagon BrasilCurrent indirect clients: Expedia.com.br, SafetyPay, Direct Talk, Contador Amigo. Show less

    • Tlantic

      Jul 2017 - Mar 2023
      Senior Communications Manager

      Responsible for the Integrated Communications management for Portugal, Spain (GTM), and Brazil and punctual projects in the United States, EMEA, and Latin America. - PR: complete scope for all the main markets (planning and agency management) - Events: trade shows held in the United States, Brazil, Germany, Spain, and Portugal, plus workshops and webinars- Digital Marketing: automation campaigns, Inbound Marketing, social media, SEO, and Google AdWords- Internal Comms: channels matrix, editorial calendars, leadership program, employee experience and internal campaigns- Branded Content: for all the internal and external channels and its look and feel- Development and execution of the Spanish go-to-market.- Team management as well as agencies, freelancers, suppliers - Annual budget coordination Show less

    • Emergn

      Mar 2023 - now

      • Lead global Marketing events, Comms, and PR for multiple markets, driving employer branding and prospecting efforts.• Manage social media planning and internal comms strategies to enhance brand visibility and engagement.• Collaborate with cross-functional teams to develop and execute marketing campaigns for UK + I, US, Latvia, Portugal, and DACH markets.• Development and execution of the Portuguese go-to-market.• Team management as well as agencies, contractos and freelancers• Annual budget management Show less

      • Head of Communications & Events

        Oct 2024 - now

      • Marketing Manager

        Mar 2024 - Nov 2024

      • Internal Communications Manager

        Mar 2023 - May 2024

  • Licenses & Certifications