Maria Izquierdo, MBA

Experience

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  SUNY New Paltz

  Aug 2006 - Dec 2012

  Graduate Assistant / Marketing and Event Coordinator

  - Organized events and trips for international students, aimed at improving cultural integration and engagement.- Managed three pilot programs in marketing, finance, and management for the International Business School of São Paulo and partnering South American universities.- Collaborated on university marketing research initiatives, contributing to a marketing professor's publication in the Journal of Consumer Behavior by designing surveys and conducting statistical analysis.

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  GreenPath Financial Wellness

  Jan 2009 - Aug 2009

  Account Relationship Manager

  - Managed confidential client information for English and Spanish speaker clients, adhering to rigorous organizational security protocols for data quality. This included creating and maintaining client files, conducting electronic data entry tasks, and facilitating direct communication with clients.- Provided financial and housing counseling to English and Spanish-speaking clients, offering personalized solutions aligned with their goals for financial stability.- Built and maintained client relationships through empathetic communication and the delivery of culturally proficient and valuable financial plans. Show less

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  American Marketing Association

  Aug 2010 - Dec 2012

  Board Member

  - Managed membership applications, fee submissions to AMA Headquarters, and developed budget plans for the collegiate chapter.- Secured three awards for SUNY New Paltz at the AMA International Collegiate Conference in New Orleans, including Best Large-Scale Event, Outstanding Promotion, and Outstanding Recruitment, along with a nomination for Outstanding Community Service

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  Sheraton Hotels & Resorts

  May 2012 - Jul 2012

  Marketing Intern

  - Conducted marketing research to strengthen and deepen relationships with corporate clients.- Contributed to the development of the marketing budget and pricing strategy.

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  Consulate Of Ecuador

  Apr 2013 - Apr 2014

  Senior Financial Analyst

  - Managed a $500K budget for educational programs benefiting Ecuadorians in New York.- Issued receipts and posted bank collections on a daily basis in accordance with Ecuadorian government regulations.

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  Universidad San Francisco de Quito

  Jul 2014 - Dec 2016

  International Programs Coordinator

  - Coordinated academic plans, trips, and events for 2000+ students; and managed $1.2M budget annually.- Managed 10+ annual international programs, while overseeing social media, website, Facebook, and WhatsApp for effective communication and program engagement and satisfaction.

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  Bubble Tea Company

  Jan 2016 - Dec 2017

  Small Business Owner

  - Launched and managed Ecuador's first Bubble Tea Shop as a small business owner, overseeing all aspects of operations, including a team of 4 employees.- Developed a supply chain, sourcing from 5 local and 2 international vendors to ensure product quality and availability.- Executed a social media marketing strategy that drove rapid organic growth (600+ followers in <60 days).- Generated customer loyalty by developing sales discounts, a loyalty program, and a customer rewards program, resulting in a 20%+ referral rate within one year. Show less

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  Coach

  Jul 2017 - Sept 2017

  Production and Buying Analyst

  - Developed and executed production plans within 3 months for Coach's women's handbag line, coordinating with suppliers in China, the Philippines, and Vietnam to ensure on-time delivery to global distribution centers.- Generated 50+ purchase orders and analyzed inventory levels to optimize production schedules, ensuring alignment with forecasts and lead times.- Proactively managed supplier production schedules, resolving 10+ supply chain issues to minimize disruptions and maintain product availability. Show less

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  SBH Fashion

  May 2018 - Dec 2018

  Product Planner - Arlee Home Fashions

  - Executed weekly merchandise allocation, managing approximately 120 SKUs to maintain optimal stock levels and meet sales targets.- Developed weekly, monthly, and seasonal demand forecasts for clients including Walmart, TJMaxx, Home Goods, Target, and Amazon, resulting in a 10% increase in gross margin and a 15% reduction in excess inventory through stock liquidation and optimized purchase order planning.- Served as a liaison between our Chinese and Indian suppliers and our warehouses in Missouri and California, minimizing supply chain disruptions and ensuring on-time delivery and product availability for our customers. Show less

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  New York School of Design

  Aug 2019 - May 2020

  Marketing Manager

  - Increased enrollment in certification programs by 12% within 10 months through targeted marketing initiatives such as Google Ads, referral program of existing students and alumni, and workshops given by fashion designers. - Managed New York School of Design's social media channels, including Instagram @nysdesign, Facebook, YouTube, and LinkedIn, strategically showcasing school programs and student achievements to prospective students, industry professionals, and alumni.

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  Suri & Huacaya LLC

  Feb 2021 - Feb 2022

  Marketing Director

  - Executed a sustainability-focused marketing campaign, highlighting the eco-friendly nature of alpaca and ethical production practices. Collaborated with photographer, videographer, graphic designer, and copywriter.- Implemented a customer story campaign to showcase the brand's positive impact on individuals and communities in Peru and Ecuador.

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  MSC Mediterranean Shipping Company

  Feb 2022 - now

  - To contribute to the development and implementation of marketing strategies, ensuring alignment with commercial objectives; with the aim of increasing our brand presence, social media engagement, website traffic, and conversion rates.- To lead local, regional, and global marketing campaigns across the Americas and Oceania regions, focusing on key performance indicators such as ROI, while also providing training and mentorship to 35+ marketing representatives in our region.- To actively review marketing and communication plans, marketing budgets, and analyze KPI performance to drive continuous improvement.- To oversee the MSC website (msc.com), translating and proofreading content to reflect the MSC tone accurately and ensuring linguistic correctness in Spanish for a seamless brand representation, while aiming for an increase in user engagement. Show less

  • Regional Marketing Senior Specialist – Americas & Oceania

    May 2023 - now

  • Regional Marketing Analyst – Americas & Oceania

    Feb 2022 - Apr 2023