Md Asrafuzzaman Sakib

Experience

• 

  ADA

  Aug 2022 - Dec 2022

  Data Intelligence and Business Strategy

  As an intern in the team, I learned how to derive actionable insights from the data using BI solutions & analytics tools, to personify the right addressable audience and craft the perfect winning recipe so that strategy devised for the brand helps them get better results to grow and win customers, as well as giving consultancy to understand the market better.- I did Work closely with the team to curate data and pinpoint the client’s business scenario, goals, and problems.- I Contributed to various industry reports with the help of proprietary ADA tools and internal research. Show less

• 

  ADA

  Mar 2023 - now

  As a results-driven professional, I specialize in optimizing business operations, enhancing revenue growth, and driving data-backed decision-making. My expertise lies in logistics, merchandising, and business analytics, where I bridge the gap between strategy and execution.🔹 Business Analytics & Strategy• Developed and maintained dashboards to track performance or revenue tracking, ensuring data-driven decision-making.• Provided actionable recommendations to optimize business processes and maximize revenue.• Conducted customer segmentation and predictive modeling to enhance targeted marketing strategies.🔹 Campaign & Platform Operations• Managed end-to-end campaign delivery, ensuring seamless execution through API integrationsand resolving technical issues such as SMS errors and query management.• Optimized campaign strategies using industry best practices to improve performance.• Generated daily and weekly reports to measure campaign success and provide strategic insights.🔹 Operations• Led operational planning and execution, ensuring efficiency in campaign delivery and promotional strategies.• Collaborated with senior management to develop and refine operational workflows for improved business outcomes.With a strong analytical mindset and hands-on expertise in business operations, I am passionate about leveraging data and technology to drive efficiency, improve customer experiences, and achieve business objectives. Show less 📊 Data Intelligence & Business Strategy | Analytics | Market ResearchAt ADA Asia, I played a pivotal role in data intelligence, business strategy, and analytics, working with clients to transform complex data into actionable insights. My expertise covered handling large datasets, conducting market research, and optimizing brand strategies for high-impact business growth.🔹 Data Analytics & Market Research✅ Managed Robi’s largest dataset (Bangladesh’s second-largest telecom company) provided by Kantar, ensuring insightful analysis.✅ Compiled and submitted monthly brand track reports, integrating data visualizations and actionable insights to drive Robi’s business growth.✅ Conducted in-depth market research by analyzing client situations, industry trends, consumer behavior, and market predictions to refine strategic decisions.✅ Developed expertise in telecom, mobile financial services, and digital startups, identifying key industry challenges, consumer journeys, and data-driven opportunities.📈 Strategic Consulting & Business Insights🚀 Worked closely with clients to understand business objectives and challenges, designing tailored strategies for success.🚀 Created comprehensive industry insight reports using ADA’s proprietary tools and internal research.🚀 Provided data-driven recommendations to brand managers and key stakeholders to enhance strategic decision-making.🚀 Attended high-level meetings, sharing insights on brand strategies, campaign performance, and business expansion opportunities.🤝 Cross-Functional Collaboration & Decision-Making🔗 Worked with cross-functional teams (marketing, product development, and data science) to align business strategies with real-time data insights.🔗 Facilitated seamless communication between data intelligence teams and business leaders, ensuring clarity in decision-making.🔗 Collaborated on strategic initiatives to drive business growth and market positioning. Show less

  • Operation Executive (Ad Tech), Customer Engagement Solution

    Nov 2024 - now

  • Executive, Data Intelligence and Business Strategy

    Mar 2023 - Oct 2024