Mireia Guix

Experience

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  DIALOGUE FASHION DEVELOPMENT

  Sept 2007 - Dec 2008

  PR Account Coordinator

  Responsible for the communication between fashion brands and media. Setting the strategy in accordance with the brands representatives and working towards stylists, editors and photographers to ensure the right exposure and follow up the seasonal campaigns.

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  Sogues Comunicación

  Jul 2009 - Jan 2011

  Public Relations Manager

  Setting and executing PR and Communication strategies for brands within the fashion and lifestyle sector. Tasks included organizing marketing events, brand image, marketing campaigns, press conferences and writing press releases and dossiers

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  TOUS

  Jan 2011 - Sept 2013

  Digital Communications Manager

  - Responsible for the global online communications and Digital Public Relations strategy and managing digital campaigns and Social media including budgets and PNL.- Creating and executing campaigns both online and offline such as events, photo shoots, blogger meetings, product launches and viral videos.- Developed the brand’s online strategy and global presence online becoming the Top 10 Spanish brand in the fashion sector in terms of social media presence.

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  SCA - Hygiene and Forest Products Company

  Apr 2014 - Aug 2015

  Digital Communications Manager

  Worked for Team SCA for in the Volvo Ocean Race. - Brand activations and marketing campaigns across 12 countries. Interacting with local Agencies, Online media and PR outlets, influencers and partnerships. - Copywriting and creating engagement for social media campaigns including daily updates and race broadcasting on Team SCA website and Social Media- Developed and executed the online Public Relations and Brand ambassadors plan: Influencer events, Blogger trips, Blogger seeding, etc Show less

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  Karma Resorts

  Aug 2015 - Sept 2016

  Marketing Manager

  Managed the Digital & Communications department of 13 people responsible for Graphic Design, Social Media, Communications and PR, Ambassadors & Influencers program, Karma Events & Campaigns, Web Updates, Landing Pages and EDM’s.- Developed and executed regional and global marketing strategies, messages and tactics to drive sales, working closely with sales and e-commerce team- Planned and executed 360 degrees campaigns around top sales dates and main events including offline communications Show less

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  Equipo Singular

  Sept 2016 - Jun 2017

  Sponsorhip/Marketing manager

  Project manager responsible for signing and managing partnerships and sponsor deals for 080 Barcelona Fashion Week Barcelona and Bridal Fashion Week (the main fashion events in Barcelona during the year)- Closed sponsorship deals and managed the relationships with collaborators such us: Moritz, Soho House Barcelona, Movistar, L'Oreal, Rabat, MAC, Gramona, The Palace hotel, Westwing, Redken, Fever tree, Praktik Hotels.- Full budget reponsibility- Created and co-ordinated the communications plan for all collaborators for the events- Managed and co-ordinated their exposure and participation in the event Show less

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  Storytel AB

  Jun 2018 - May 2022

  Marketing Manager Storytel

  Responsible for the launch and growth of the Storytel brand in Spain. In less than 2 years I took Storytel to becoming the no 1 brand within audio entertainment (audiobooks and podcasts) in terms of users and recognition. Main responsibilities:- Marketing budget responsibility/P&L- Coaching in-house MKT team (digital content, customer support, social media) and managing all external agencies and collaborators- Set up of yearly Marketing strategy including positioning of brand, messaging, reputation and working with key metrics like top of mind, sentiment and aided awareness, identity and tone of voice within the local market. - Analysing performance of all marketing campaigns and growth initiatives through acquisition costs, conversion rates, retention and churn- Strategy and execution of the channel mix, including: TV, outdoors, radio, digital channels, podcasts, PR, sponsorships, partnerships, PR, influencer marketing, Social media, content and in-product messages.- Working and collaborating with external agencies and co-ordination with global cross-functional teams.- Partnerships strategy and execution- Launch of 5 different podcasts with key opinion leaders in Spain within the business, personal development, lifestyle area: El Club de Malasmadres with Laura Baena, Extraordinaria with Gemma Fillol, Realfooding with Carlos Rios, Volver a casa with Veronica Blume and el Podcast de Miriam Tirado. These podcasts became top in each respective category increasing Storytel brand recognition and positioning on the market. Show less

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  AMA AMA

  Jan 2023 - now

  Co-Founder

  AMA AMA is a heart based platform to create and cultivate consciouss loving relationships.𓉸 It is a safe and inspiring space for her, for him, and for both.