Ashlyn Pecchio

Experience

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  Festival in the Park, Charlotte

  Aug 2015 - May 2017

  Social Media Intern

  • Developed and published social media content for Festival in the Park and Kings Drive Art Walk.• Assisted with content strategy and maintained a content calendar for both events.• Provided live, on-site event coverage across relevant social channels.

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  Carowinds

  May 2017 - Dec 2018

  Digital Content Coordinator

  • Crafted posts for Carowinds' AirTime Blog.• Created media advisories and maintained ongoing communication with bloggers participating in the CaroBloggers program.• Created engaging, multi-channel social media content and campaigns.• Monitored sentiment and responded to guests across all Carowinds-owned social media platforms.• Created copy, images, and graphics for segmented email newsletters.• Served as the primary photographer and videographer for special events. Provided live, on-site event coverage across social media channels. Show less

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  American Asset Corporation

  Jun 2019 - Apr 2021

  • Designed digital assets for the corporation’s nine retail and office properties, including websites, email newsletters, and digital advertising campaigns.• Led the social media strategy and execution for all nine retail and office properties.• Conceptualized, developed, and deployed a new loyalty shopper program for four retail centers, resulting in a nearly 50% increase in email subscribers.• Kickstarted influencer programs for the two retail properties located in Charlotte, NC, leveraging key local content creators. Show less • Designed leasing marketing materials, including flyers, site plans, and email blasts.• Spearheaded the planning and on-site execution for industry trade shows and property events, including seasonal activations and community involvement initiatives.• Assisted with website design and management for six retail websites, three office websites, and the American Asset Corporation corporate website.• Developed the corporation's marketing internship program, resulting in the recruitment of three successful marketing interns. Show less

  • Digital Marketing Manager

    Sept 2020 - Apr 2021

  • Marketing Coordinator

    Jun 2019 - Sept 2020
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  Beasley Media Group

  Apr 2021 - Aug 2021

  Digital Campaign Coordinator

  • Collaborated with Sales Operations team on post-sale order details, ensuring that the Ad Operations team had all required information to successfully launch campaigns.• Created project timelines to ensure timely campaign launches. Adjusted timelines as needed based on delays in deliverables.• Facilitated needs for conversion tracking and pixel placement, providing necessary elements and instructions to the Sales Operations team and clients.• Communicated recommended shifts in strategy and collaborated with the Sales Operations team to provide strategic input around recommendations.• Monitored campaign performance against service level agreements and flagged potential issues. Show less

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  Carowinds

  Aug 2021 - Nov 2024

  Digital Marketing Manager

  • Leads Carowinds' social media strategy, including content planning, production, and execution. Achieved a 16.2% net social media growth across Facebook, Instagram, X and TikTok.• Developed and sustained Carowinds' influencer program, resulting in over 60 unique non-paid influencer visits with a combined following of 12.2M followers.• Led the digital communication strategy for the launch of Carowinds Summer Music Fest amplified by Coke Studio™. Partnered with Coca-Cola and high-profile performers to create engaging, collaborative social content, including LeAnn Rimes, Carly Pearce, Sugar Ray, Russell Dickerson and Flo Rida.• Created digital practices for key initiatives, including operational updates, policy reminders, season passes and the Pass Perks loyalty program, that were adopted by properties across the Six Flags portfolio.• Generates original content for Carowinds' website and mobile app. Collaborates with corporate partners for key initiatives, special events and ongoing website management. Curates content and crafts posts for the AirTime Blog.• Provides assistance to the director of communications for media and public relations support where appropriate. Assists with on-camera appearances and answering press or guest questions.• Manages seasonally employed digital media coordinators as a resource for select work streams and content creation, providing daily supervision and guidance. Show less

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  Six Flags Entertainment Corporation

  Nov 2024 - now

  Regional Area Manager, Social Media and Digital Content - East Region