JIAMIN XUE

Experience

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  Hehegongying Advertisement Co.,Ltd.

  Nov 2010 - Apr 2013

  Creative Advertising Copywritter

  • Generated creative ideas, developed storyboard and created video demo for clients. • Presented TVC ideas to creative directors and clients on behalf of the company.

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  Inno-Vision Marketing & Planning Co.,Ltd.

  May 2013 - May 2015

  Senior PR & Marketing Executive

  • Developed and implemented innovative offline marketing campaigns and PR events for the Global Fortune 500 brands to enhance brand presence and increase sales volume.• Led the regional marketing team, managed and conducted annual national/regional strategic marketing and communication projects with budget planning and allocation.• Content development for both digital and offline channels, including but not limited to social media, websites, print and other marketing communication collaterals.• Coordinated different stakeholders including clients, internal staffs and C-Level officers to brainstorm and discuss feasible marketing solutions. Show less

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  Wunderman

  May 2017 - Sept 2018

  Senior Copywriter

  • Planned and implemented B2B and B2C integrated marketing communication campaigns to help the brands expand overseas and Chinese markets.• Conceptualized the whole project, generated and executed creative ideas for digital engagements according to different objectives and time periods. • Generated Chinese and English content for different channels, such as EDM, websites and social media: Facebook, Twitter, Instagram, WeChat, Tmall, etc.• Worked closely with multinational clients and internal staffs to prepare proposals and presentations. • Collected previous information, analyzed consumers and competitors, developed market researches regularly. Show less

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  Market Group New York llc

  Oct 2018 - Dec 2018

  Freelance Writer & Product Manager

  * Created newsletter and marketing content for EDM and Amazon sales pages.* Liaised with different suppliers and controlled the quality of products. * Managed different products information and make sure the working process going fluently.

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  Publicis Singapore

  Jul 2019 - Mar 2020

  Chinese Copywriter

  • Create, write and conceptualize ATL and digital contents on multiple channels for travel, hospitality and government clients.• Strong translation and transcreation skills. Strategic thinking and actively participate in ensuring the integrity of the project strategy is maintained throughout the creative process.• Understand different audience and good at writing in multiple voices and styles.• Effective time management in handling and prioritize multiple projects regardless of the inevitable changing scope, timelines, goals, deliverable, etc.• Collaborate and work closely and effectively with art directors, designers and production. Show less

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  VaynerMedia

  Dec 2020 - now

  Senior Copywriter