Harsha Krishan

Experience

• 

  Network18 Media & Investments Limited

  Jun 2015 - Jun 2015

  Intern
• 

  Value 360 Communications Private Limited

  Jun 2016 - Jul 2016

  Internship
• 

  Curious Minds Communications Pvt. Ltd.

  Jul 2017 - Sept 2018

  Account Executive
• 

  WATConsult

  Dec 2018 - Aug 2020

  • Sr. Digital Media Executive

    Nov 2019 - Aug 2020

  • Digital Media Executive

    Dec 2018 - Nov 2019
• 

  Twitter

  Jul 2021 - Aug 2021

  Shadow Mentee

  Mentored by Kanika Mittal, Business Head (Sales), Twitter India

• 

  Bombay Shaving Company

  Nov 2021 - Mar 2025

  - Devising and executing ATL and BTL campaigns for the brand - Tracking the competition media landscape in terms of Share of Voice and Shave of Expenditure on ad platforms- Working on Media Plans (RnF Campaigns) to optimize brand KPIs to build consistent brand SOV and Search volumes on Google - Project management of brand campaigns across multiple teams and stakeholders- Exploring new platforms and vendors to work with to bolster key categories of the business - Working closely with Category teams on product launch campaigns and Channel teams to optimize and scale in-channel performance metrics- Strategising and budgeting E-commerce investments on E-commerce (Amazon, Flipkart) and Quick Commerce (Blinkit, Zepto, Instamart)- Brand projects: Leading the execution of OOH retail innovation in Top MT stores with the Sales and Category teams Show less - Orchestrated a comprehensive revamp of the BSC marketing website, driving improved user experience, heightened engagement, and increased conversion rates.- Facilitated smooth collaboration across diverse teams-content writers, designers, tech teams,-for an impactful web presence.- Drove repeat rates on the website to 30% + by creating specific brand communication and offers under CRM. Gained extensive experience in CRM, working on various platforms like contlo, Klaviyo and Clevertap to drive revenue through email, WhatsApp, SMS marketing- Engineered and maintained an optimized content structure, ensuring easy navigation and boosting session time, ultimately maximizing conversions.- Designed and implemented high-performing landing pages tailored for effective marketing campaigns.- Implemented rigorous monitoring and optimization strategies, boosting conversion rates for all paid traffic landing pages.- Drove growth with heat map tools to identify customer journey on the website and conduct regular A/B testing - ⁠Implemented a structure to ideal product and landing pages on the website with an objective of boosting conversions- Established vital collaborations with the SEO/Content team, ensuring the constant deployment of top-notch content for ongoing improvement, while actively tracking and enhancing website conversion and engagement metrics.- Managed inventory for the website along with demand planning and forecasting for this sales channel Show less

  • Media Manager

    Mar 2024 - Mar 2025

  • Product Manager

    Nov 2023 - Mar 2024

  • Associate Product Manager

    Oct 2022 - Oct 2023

  • Management Trainee

    Jan 2022 - Oct 2022

  • Intern

    Nov 2021 - Jan 2022
• 

  MANKIND PHARMA LTD

  Mar 2025 - now

  Assistant Manager - Digital Marketing