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Thiago Araujo

Thiago Araujo

Estagiário de Criação

Followers of Thiago Araujo773 followers
location of Thiago AraujoSão Paulo, São Paulo, Brazil

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  • Timeline

  • About me

    E-commerce Project Manager | Growth and Performance | VTEX and NuvemShop specialist

  • Education

    • Udacity

      2017 - 2018
      DMND - Digital Marketing Nanodegree Digital Marketing

      Planning, execution, measurement and optimization of actions for different platforms, using social media, SEO, SEM, email marketing and display campaigns. Use of platforms such as Facebook Ads, LinkedIn Ads, Google Adwords and MailChimp.

    • Universidade de Taubaté

      2009 - 2012
      Superior Social Communication - Advertising and marketing

      Activities and Societies: Especialização na área de criação, marketing e fotografia. Social communication with specialization in Advertising. Development of conclusion work with the theme: Art Direction in Food Advertising Photography.

  • Experience

    • Universidade de Taubaté

      Apr 2009 - Dec 2009
      Estagiário de Criação

      Junior Agency of the University of Taubaté• Research and development of campaigns for UNITAU events.• Improvement of techniques for making advertising pieces and design concepts

    • Arriba! Marketing

      Oct 2011 - Aug 2012
      Assistente de Criação Online

      • Responsável pelo desenvolvimento de materiais gráficos (on e offline) e design de sites para diversos clientes da agência.

    • BP Comunicação

      Sept 2012 - Feb 2016
      Art Director

      • Part of the team of the agency's biggest client, AVON Brazil;• Participation in the development of AVON Makeup Guide 2013;• Responsible for campaign creation and layout of the AvonColor, ColorTrend and Renew categories in the AVON catalogue.

    • At Home Creation

      May 2016 - Feb 2021
      Marketing Director

      • Customer Service and Management of Herbalife do Brasil;• Part of the team responsible for planning, art direction and photo production for the Herbalife do Brasil Product Catalog;• Art direction and production of photos for the launch of international products in Latam;• Coordination of actions in large events;• Communication development, digital marketing management and interface design;• Creation and management of website and social media. Traffic management and process flows. Show less

    • Lidera Performance

      Jan 2017 - now
      Consultor de marketing

      • Condução de processos de análise de mercado, definição de persona, estratégia de comunicação e performance, identidade visual, branding, desenvolvimento de site, lançamento de produto e campanha de promoção.

    • Gourmetzinho

      Jul 2019 - Jul 2022
      Digital Marketing and Design Manager

      • Team and partners management, planning communication campaigns for e-commerce, paid media, social media management, branding analysis, interface development and advertising photography.• Platform management: VTEX, RD Station, YupChat, mLabs, Facebook Business, Facebook Ads, Google Ads, Google Analytics, Google Tag Manager, Google Search Console, Ubersuggest and Hotjar.• Participation in the rebrand process and new strategic positioning of the company, participation in the development of new products and idealization and implementation of the new e-commerce store on the VTEX platform. Show less

    • Agência UpNext

      Aug 2022 - now

      • Gerenciamento de projetos de migração e lançamento de e-commerces VTEX e NuvemShop com foco na eficiência da comunicação do time com o cliente, condução de cronograma estabelecido e acompanhamento de entregas.• Realização de análise de dashboards e relatórios de performance de mídia paga, com planejamento de ações de otimização e aumento de conversões.• Apoio consultivo no planejamento estratégico de campanhas, visando otimização dos KPIs definidos e também assessoria na configuração de ações e promoções nas plataformas de e-commerce e automação de marketing.• Gestão de 6 projetos simultâneos de tamanhos e setores diferentes.(Ex.: Grande - Materiais de Construção / Médio - Empório de Bebidas / Médio - Calçados / Pequeno - Móveis Infantis) Show less

      • Chief Revenue Officer (CRO)

        Jan 2024 - now

      • Gerente de Projetos e Performance

        Aug 2022 - Jan 2024

  • Licenses & Certifications