
Tamara Pauwels
Student restaurant

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About me
Client Manager | Project management | Strategic input | Client relations | Data-Driven analysis
Education

HUB-EHSAL
2013 - 2014Postgraduaat Digitale Marketing & communicatie
OLVI
2007 - 2010Handel
Odisee
2010 - 2013Bachelor's degree Bedrijfsmanagement - Marketing
Experience

Makro Self Service Wholesalers Ltd.
Aug 2009 - Aug 2012Student restaurantDuring the summers, I worked since my 16 as a student in the restaurant. I was responsible for the cash register, serve customers, complete shelves, helping out customers with basic questions etcI will never forget my first, little job!

BNP Paribas
Jul 2010 - Jul 2010Student Temporary Administrative AssistantJust graduated (18 years old) in business-languages and my goal was to work for the first time in a corporate company. My tasks:- classify invoices, documents, contracts, flyers- distribuate tasks to colleagues- help out colleagues with different tasks

Atelier Yves Mattagne
Nov 2011 - Nov 2011Intern Event CoordinatorAtelier Yves Mattagne is specialized in catering and aims for an impeccable service, creative presentation & contemporary preparation of high quality ingredients on different events. During 2 weeks, I observed sales deals and assisted the event manager. I translated their website, recipes and mailed to customers, pick up the phone and help out clients with basic questions. Next to administration work, I cooked together with the chefs on a big event "les 130 Echo" (presence of Didier Reynders and prince Philippe). Show less

Atelier Yves Mattagne
Mar 2012 - Mar 2012Student La foire du LivreResponsible for the checkout, complete shelves with sandwiches, pies, beverages etc

Square Melon
Feb 2013 - Jun 2013Internship Account executiveSquare Melon is a communication agency specializing in one-2-one experiences and interaction between brands and consumers. As a account executive for 5 months, I worked on several projects like Côte D'Or Golden Ticket, Grany Brut, Chokotoff, Lu Prince and Ricola. But my personal project was Special K Biscuit Moments. My responsibilities: - follow-up sampling actions - follow-up project from A-Z- responsible for the planning salespeople/actions- brief promo's- check debriefings- preperation of material lists- inform + report customer Kellogg's/salespeople about the actions- communication with salespeople, promo's and suppliers- maintenance Smacs (intern software)- helping on events- check actions- applied Dutch, French and EnglishIt was a nice experience, where I've learned a lot and I'm proud about my performance. Show less

Ziegler Relocation
Jul 2013 - Aug 2013Temporary sales & operations assistantZiegler Relocation is exclusively focused on the corporate and diplomatic international market of international moving & relocation. After my Internship I wanted to taste more business. So, I worked as a temporary sales & operation assistant on the logistic move department. My tasks included:Format Reports, formatting statistics, maintenance administration, communicate with agents, request prices, book invoices and costs in Qualimover, implement and explaining Gmail to the colleagues, order parking spaces at communes, working with the operations and sales departement etc. During those 6 weeks I worked with lovely people, who accepted me immediately in their group. Now I can say that I've tasted more about the logistic and moving world. Show less

Groupon
May 2014 - Jun 2014Freewill Internship community managerGroupon is a deal-of-the-day website that features discounted gift certificates usable at local or national companies.I've finalized my last year in Digital Marketing. Before I throw me on the employment market, I want more experience in digital marketing. So I assist the community manager for 2 months. My responsibilities:- Being the assistant community manager for 2 months and posting on the social media (Fb, Twitter, pinterest, YB)- Creating the contentplan using my creativity (Photoshop etc.)- New Channel: Develop an Instagram strategy for Groupon- Creating traffic to the website and increase sales via Facebook & Twitter- Preparing games, apps, contests on social media like Mothersday, Father's Day, WK, ...- Deal with complaints- Copywriting (Dutch & French)- Write articles for the blog- Lay-out for contests, posts and apps using Photoshop Show less

Maxus Belgium
Aug 2014 - Aug 2016Social campaign executiveMaxus is proud to be part of both GroupM, the world's #1 global media investment management group, who have unrivalled scale in trading and technology to help us deliver client advantage, and WPP, the world's largest communications services group.As start of my career as a social campaign executive, I had the pleasure also to work with this great agency and lovely people and their great clients: Karcher, Luminus, Stad Antwerpen, car brands, ... Tasks: create strategy social paid, setup campaign, optimise campaign, analysis campaign and sharing learnings, reporting, ... Show less

Mindshare Belgium
Aug 2014 - nowAlmost 3 years ago I had the opportunity to join the Digital planning team. I was engaged into the Day-to-Day, helping clients, making the best recommendations for their campaigns, negotiations with sales houses to receive the best offers, analyze their whole digital campaign/learnings for next campaigns...As a senior position, I will help some of my junior/medior colleagues within my team with their day to day and be more responsible for digital strategy, working on several projects for improvements and help where I can for our clients... This new role can give me the opportunity to grow even more and have more responsibilities 🤗Next to this I will lead several internal projects and be responsible for trainings Show less After 4 years working @Mindshare as a Social campaign manager, it was time for a new challenge. I was hunger for more Digital📱 As a digital manager I have more responsibilities and I am more involved with digital strategy.After 1 year in digital planning, I received more challenging clients like for example working in RETAIL E-commerce. Not an easy industry, but I am opt for the challenge. 🔵 Digital Planning🔵 Coordination and teamwork with specialists🔵 Experience in E-commerce (Retail) - KPI Sales! ✔️ Implement « digital new trends » within your strategy✔️What is changing within the market? How it influence? What is the customer behaviour ? (Ex. Co-vid) ✔️ Identifying and prioritising online marketing objectives within briefings and targetings✔️ Managing a wide client portfolio : Vlaamse Overheid / Ici Paris XL/ car brands / Brussel airlines / ...✔️ Developing online proposals within campaigns✔️ Implementing the best plans through buying✔️ Negotiating sales deals with sales houses ✔️ Analyse campaigns and Reporting and adapt the strategy for the coming months...Lets do this! 💪🏼 Show less Mindshare is a global media agency network. Their role in this world is to help clients grow their business and to become their lead business partner and they achieve this through a culture of original thinking driven by speed, teamwork and provocation. I started as a social campaign executive and became after almost 2 years social campaign manager. I help my clients to achieve their goals. Like for example creating awareness around their brand, be top of mind, generating traffic to their website, having conversions, increase their mobile app installs, creating awareness around their event, ... I have a large client portefeuille like e.g: Unilever, Vlaamse Overheid, De Lijn, Stad Antwerpen, some car brands...and many more)Some of my other responsibilities you'll find them below:✔️set up, optimization and reporting campaigns on different social media (Facebook, Twitter,Youtube Preroll, Linked-in, Pinterest,Instagram)✔️social strategy, content strategy, biddable Media✔️being a consultant for my clients and giving them strategies and advice to have a better position onSocial Media✔️establisch optimal tracking for campaigns✔️recommandations and optimalization the ROI of the campaigns✔️anticipate trends and learn continuouslyAt the end we won gold Amma for my campaign Solo « best use of Native and content » (see picture below) and also got my blueprint Facebook which is a added value to my experience in social Show less
Client manager
Jan 2024 - nowSenior Digital manager
Mar 2021 - Feb 2024Digital manager
Aug 2018 - Mar 2021Social campaign manager
Aug 2014 - Jul 2018
Licenses & Certifications

Mediabytes
CommPassNov 2021
Blueprint Facebook
FacebookSept 2018
Chambre De Commerce et d'industrie de Paris
CCI Paris IdFJan 2013
ALL ROUND BEAUTY MUA
MAKE UP FOR EVERJun 2020
Honors & Awards
- Awarded to Tamara PauwelsBest Use of Native & Content GOLD AMMA AWARD 2018 Amma Awards 2018 - Mindshare May 2018 With Solo Open Kitchen we launched a customer journey during a whole year with adaptive creatives/banners on different social platforms and different target groups. We worked long hours to earn this award and all the work pays off.
Languages
- enEnglish
- frFrench
- duDutch
- deDeutsch
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