Shannon Piotrowski

Experience

• 

  F + W Media, Inc

  Sept 1999 - May 2012

  Advertising Account Executive

  • Counseled prospective and existing clients on implementing effective marketing campaigns. • Composed compelling advertising copy and designed creative ad layouts.• Collaborated with editors to identify and capitalize on trade news/events and relevant market trends.• Initiated new, creative revenue-generating ideas.

• 

  Herrschners, Inc.

  Jul 2012 - May 2017

  Own all merchandising aspects of a multi-million dollar segment of the company, including sourcing, photography, product development, supporting content, forecasting, and purchasing. Effectively layout and merchandise 64-page semi-annual catalogs and monthly catalog wraps while enriching product data to enhance the online presence. Evaluate product sales and develop strategic plans to exceed budgets. Create, categorize, proof and maintain all products in yarn department for internet sales and promotions. Build and proof catalog pages while ensuring accuracy and branding specifications. Produce a monthly industry-specific newsletter. Source and merchandise tools and accessories for the yarn department. Actively prospect and manage relationships with multiple key vendors and partners to procure quality products and ensure best possible profit margins for the company.

  • Merchandise Manager

    Jul 2012 - May 2017

  • Assistant Merchandise Manager

    Jul 2012 - Dec 2016
• 

  Sentry

  May 2017 - now

  Brand Account Specialist

  Manages marketing projects to support overall marketing strategies for designated business units. Manages timelines, budgets, reporting and facilitating day-to-day communication with peer marketing and business stakeholders. Serves as a steward and ambassador of Sentry's brands skilled in project management and workflow processes.Manages and implements marketing projects by coordinating daily tasks in alignment with the overall project plan, budget, timeframe, and branding guidelines. This includes establishing and tracking milestones, leading meetings, researching and selecting vendors, and providing recommendations to internal stakeholders.Collaborates with internal marketing teams to deliver channel-specific assets, resources and campaigns based on customer research, brand understanding, and marketplace data. Provides recommendations on marketing materials to maintain alignment with overall campaign strategies.Provides updates on marketing projects to marketing management, team members, and business stakeholders to ensure necessary parties maintain awareness of campaign progress and/or issues.Works with agency partners to provide relevant data and assets and implement marketing projects. Provides feedback on marketing materials to maintain alignment with brand guidelines.Builds and maintains relationships with business and marketing stakeholders to execute successful marketing projects.Develops knowledge of marketing campaigns KPIs to understand goals, milestones, and results.Conducts research to support marketing opportunities and recommendations.Works with compliance and legal partners in developing understanding legal regulations that affect communication, media and marketing.Provides input into Marketing’s internal team project management process and workflow.Builds and maintains an awareness to current and future market trends by attending workshops, seminars, etc. Remains current on products, programs and services. Show less