Celia Bras

Experience

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  Telecof

  Oct 2009 - Oct 2010

  Sales Assistant

  Prospecting and contacting potential clientsPreparation and organization of sales team agendas.Elaboration of the proposal presented to the client.Back-office assistance to sales team

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  Adclick

  Oct 2010 - Mar 2024

  - Developed data-driven digital marketing strategies to drive brand growth and sales, leveraging marketing automation.- Led teams across functions, cultivating a culture of innovation and continuous improvement.- Spearheaded AI technology adoption to streamline and optimize digital marketing campaigns.- Streamlined project management through change management, unifying tools, standardising processes, and automating workflows to achieve 30% time savings.- Revamped the Career Plan to promote technical and soft skills, fostering collaboration- Managed the company budget, implementing a strategy that reduced fixed costs by 30%.- Collaborated with the CFO to manage EU-funded grants, securing subsidies for international growth, innovation, and the 'ANI Seal of Excellence. Show less - Expanded the Spanish market, increasing monthly users and revenue, with YOY growth.- Led business planning and strategy execution for Spain and Latin America.- Identified and negotiated strategic partnerships, enhancing market presence.- Led client acquisition and management initiatives, securing new partnerships and revenue streams.- Led monthly project plans to achieve targeted website traffic volumes, coordinating multifunctional teams and managing stakeholder expectations while ensuring alignment across all parties. Show less - Led digital projects across Portugal, Spain, and Poland, with multi-functional teams, where stakeholder management was crucial.- Implemented growth initiatives, enhancing revenue growth, project profitability and sustainability.- Managed client relationships, delivering commercial presentations and negotiating contracts.- Responsible for budget management of all paid marketing efforts.During this period, I was invited to serve as COO of Emailbidding, a sister company within the same group as Adclick. Show less The first three years at Adclick were fundamental to my growth as a digital marketer. I gained hands-on experience in email marketing, paid ads, landing page creation, lead generation, pixel tracking, and analytics. This time gave me a solid understanding of tactics for campaign optimisation, retrieving valuable insights from performance metrics to consolidate data-drive strategies and a profound understanding of the more technical aspects of digital marketing, building the foundation for my marketing knowledge. Show less

  • Chief Operations Officer

    Sept 2019 - Mar 2024

  • Coordinator of the Competence Centers

    Sept 2017 - Apr 2021

  • Country Manager for Spain and Latam

    Sept 2018 - Sept 2019

  • Senior Digital Project Coordinator

    Mar 2014 - Sept 2018

  • Digital Marketing Manager

    Oct 2010 - Mar 2014
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  Emailbidding

  Dec 2016 - Sept 2017

  COO

  I was appointed by one of the founders of Impacting Group (the parent company of Adclick) to lead strategic initiatives aimed at enhancing operational efficiency and driving organizational growth within the company. - Collaborated with the CEO to define and implement strategic objectives and created a dashboard for KPI tracking.- Streamlined operations, improving workflow processes and resource utilization.- Developed team members, fostering a culture of continuous improvement.- Ensured alignment with financial, legal, technological, marketing, and sales processes. Show less

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  Instituto Politécnico do Cávado e do Ave

  Jan 2019 - Dec 2021

  Visiting Professor

  Pós-Graduação em Marketing Digital

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  UMinhoExec - Executive Business Education

  Apr 2021 - now

  Visiting Professor
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  Tonic Easy Medical

  Apr 2024 - Mar 2025

  Chief of Staff

  - Collaborating with executive leadership to define and execute corporate strategic objectives.- Enhancing marketing operations, efficiency, and collaboration through workflow automation and technology- Leading cross-functional initiatives to align business and marketing strategies

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  Zühlke Group

  Apr 2025 - now

  Head of Global Digital Marketing