
Jesus Alejandro Eca Avila
Market Research Analyst

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About me
Business Intelligence Manager at Mibanco
Education

Common Perú
2008 - 2009Certified Business Intelligence 18Business Intelligence Certified

Universidad Nacional Mayor de San Marcos
2001 - 2006Engineer Systems Engineering 17Systems Engineering

Universidad Peruana de Ciencias Aplicadas
2012 - 2013Master Marketing and Commercial Management 18Master Degree in Marketing and Commercial Management
Experience

Bayer
Apr 2006 - Jun 2010Market Research AnalystResponsible for the analysis of information on the pharmaceutical market through the design and generation of market indicators, competition analysis and market studies. Identification of market opportunities for launching new products.• Creation of an integral Business Intelligence solution (DataMart, olap cubes, KPI's and managerial reports) that generated a saving of 80% in the time in information generation and 15% in the cost of purchasing information from consultants.

IBM Business Services
Jun 2010 - Jul 2011Business Intelligence AnalystConsultant in Business Intelligence projects, implementing Datawarehouse, DataMart, ETL’s, KPI’s and managerial reports to monitor sales, budget, customers and production. Reporting to the Project Manager.• Automation of the sales control panel, reducing the time and use of resources for its generation by 70%.

Rimac Seguros y Reaseguros
Aug 2011 - Dec 2016Responsible for strategic planning, commercial intelligence and increased productivity. Preparation of the sales budget, assignment of goals, monitoring of compliance and generation of actions to close deviations. Implementation of digital tools for monthly sales planning, monitoring of indicators and increasing productivity. Reporting to the commercial vice president and supervising fifteen people.• Implementation of commercial methodology for daily planning and improvement of the productivity of sales teams, achieving an increase of 15% in this indicator. Show less Responsible for creating performance monitoring indicators for FFVV, products, campaigns and projects, implementing DataMart, reports, balanced scorecards and segmentation models. Design of commercial campaigns and initiatives for their fulfillment. Reporting to the Sales Manager and supervising six people.• 90% reduction in information generation time thanks to the implementation of a BI solution with commercial indicators and goals to monitor performance.• Design and measurement of commercial campaigns that increased average premium by 12%. Show less
Commercial Development Manager
Sept 2015 - Dec 2016Commercial Support Manager
Aug 2011 - Aug 2015

Oficina de Normalización Previsional
Feb 2017 - Feb 2019Business Intelligence ArchitectLead the implementation of business intelligence and digital transformation solutions according to the institutional strategic plan, managing suppliers and tenders for their execution. Generation of control dashboards and balanced scorecards with a complete view of the business and key indicators. Reporting to the Innovation and Development Manager and supervising two people.• Proposal, design and implementation of the institutional Datawarehouse, DataMart and management reports associated with it, allowing to save of S/ 100 thousand per year in payment to a help desk provider for generating databases and reports.• Proposal, design and construction of DataMart and CRM reports (oriented to the commercialization of SCTR insurance) and customer segmentation, allowing a saving of 60% of time in the generation of reports, presentations and information analysis. Show less

Mibanco
Apr 2019 - nowLead business intelligence and analytics projects and initiatives applying agile methodologies to increase value delivery. Strategic planning of the team, establishing objectives, key results, indicators and prioritization of initiatives. Reporting to the Tribe Leader and supervising seven people.• Implementation of a predictive model for early customer attrition, optimizing the effort of the sales force for its management and retention, achieving an improvement in the churn indicator by 20%. Show less Responsible for the design of information models and business intelligence solutions for daily monitoring of indicators through management dashboards and ad-hoc analysis. Trend analysis, customer segmentation and sales force performance measurement, discovering actionable business insights. Reporting to the Information Management Manager and supervising five people.• Daily personalized alerts to sales teams, including prescriptive analyzes with levers to activate to ensure compliance with key indicators, increasing compliance with the disbursement indicator by 8%.• Implementation of the optimized Datamart with “online” information (updated every 30 minutes), which, together with the migration of reporting to a single dashboard in Power BI, managed to increase productivity by 10% at month-ends. Show less
Business Intelligence Manager
Nov 2023 - nowBusiness Intelligence Assistant Manager
Sept 2022 - Nov 2023Information Management and Monitoring Supervisor
Apr 2019 - Sept 2022
Licenses & Certifications
- View certificate

R Programming
CourseraJun 2018 - View certificate

Python Data Science Toolbox (Part 1)
DataCampMar 2020 - View certificate

Python Data Science Toolbox (Part 2)
DataCampMar 2020 - View certificate

Intermediate Python
DataCampMar 2020 - View certificate

Intodution to Python
DataCampMar 2020 - View certificate

Python Programming Track
DataCampMar 2020
Honors & Awards
- Awarded to Jesus Alejandro Eca AvilaPremio Espiral de la Innovación Mibanco Sep 2022 Premio otorgado a la mejor iniciativa innovadora del año que haya traído resultados concretos al negocio, alineado a los pilares estratégicos de la empresa
- Awarded to Jesus Alejandro Eca AvilaPremio anual al mejor empleado (Pachikuy) Mibanco Sep 2021 Premio por el mejor desempeño del periodo 2020, en área de negocios (Pachikuy 2020), otorgado por Mibanco en su ceremonia anual.
Languages
- inInglés
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