Prashant KD

Experience

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  Delight Prints

  Feb 1996 - Sept 2012

  Sales Manager

  I was actively involved in family business print & stationery. As an entrepreneur, I gained experience on managing manpower, planning, and execution, funds management, sales & marketing.

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  Digital World

  Oct 2012 - Nov 2015

  Sales Manager

   Handling of Sales and Content writing department Developing new market potentials Handling of digital marketing activities of the company such as SEO, SEM, Social Media Marketing, and Email Campaigns

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  Caresoft Systems Private Limited

  Dec 2015 - Mar 2017

  Chief Operations Officer

   CCPL is a B2B SaaS Software as a Service and SaaP (Software as a Product) Mumbai based a global healthcare information technology company. Handling Sales and Marketing strategy of CCPL and its allied group associate companies i.e. Carelite, Care LAB, and Hospital Suggest. Hospital Suggest is India’s hospital discovery and recommendation directory to find the right hospital for your medical treatment, surgery and other health related concerns. I was involved in this project right from concept development till its execution as a complete website and business operations. Content Writing of CCPL and its associates such as website content, blogs and social media posts. Managing digital marketing brand campaigns including creative development, microsite development email and newsletter marketing. Creating engaging social media strategies and execution plans that cultivated audiences, increased web presence and enhanced brand awareness Monitoring the success of Social Media Campaigns through media analytics, KPIs, and dashboards Assisting the company’s business development team in developing proposals within the digital marketing segment in India, Asia, Africa and Gulf region. Evaluating the effectiveness of marketing programs, provided market analysis and insights to senior management Coordination and mentoring of Marketing and Sales team Handling day-to-day Search Engine Marketing (SEM) activities including campaign planning, implementation, budget management, performance review, competitor analysis and optimization of paid search campaigns Reporting of campaigns with in-depth analysis on performance of keywords, SEO, Ad Copies, Bounce rates, etc. Formulating digital strategy for delivering best ROI for campaigns on various result oriented matrices of cost per click Assisting in the development of short and long-term strategic plans including annual business plans, media, promotion and innovation . Show less

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  365 digital marketing - Online Marketing Agency & Training for Corporates

  Jan 2017 - now

   Website Development  E Commerce Solutions – Online shop creation and management, Product portfolio creation and management at E commerce platforms such as Amazon, Flipkart, Snapdeal and others Social Media Marketing – Facebook, Instagram, LinkedIn, YouTube and others Managing and updating Brand pages across all social media platforms. Connecting with target audiences, creating better visitor experiences for target audiences Search Engine Marketing (SEM) – Online advertisements campaign management, Creating and managing paid campaigns across social media Search Engine Optimization (SEO) – Keywords management, web traffic engagement, and conversion optimization strategies Content Writing and management Graphic Designs, Video and Audio editing Brand Management Working Knowledge of HTML, CSS and Bootstrap Email / SMS & Whats App Marketing management Enhancing better operations of the sales funnel, improved co-ordination among various departments for a smoother customer experience and satisfaction. Increasing the revenue potential and offering solutions for reducing the cost of marketing expenditure. Data analytics and analysis from the key performance indicators such as website traffic, sales funnel, social media analytics and paid campaign report analysis with Google Analytics, Google Webmasters Tools. Responsible for planning performance marketing campaigns to acquire new D2C customers through website, social media, and content marketing strategies. Collaborating with key partners across our company including sales, strategy, operations, research, and analytics to develop plans to deliver marketing and revenue outcomes. Manage and develop the digital product inventory, CRM database, and the website CMS Map, measure and automate the customer journey from acquisition to sale for continuous improvement of the business process and sales lifecycle Build the nurture and lead capture program across the funnel Show less

  • Operating Partner

    Apr 2017 - now

  • Digital Marketing Trainer

    Jan 2017 - now