Krystal Garner

Experience

• 

  Chartwells (Higher Education Division)

  Jan 2008 - Jan 2010

  Manager

  Promoted from Cashier to Manager while pursuing a degree, balancing academic and athletic commitments with leadership responsibilities in a fast-paced, retail dining environment.Directed and supported a team of associates, ensuring efficient service flow and a positive customer experience.Oversaw financial operations, including daily deposit settlements, cash box resets, and audits of the safe and petty cash to maintain financial accuracy and compliance.Managed inventory and vendor restocking, maintaining a well-organized and visually appealing retail space.Developed strong time-management and leadership skills, laying the foundation for future career growth. Show less

• 

  Spirit Cruises

  Jan 2008 - Jan 2011

  Restaurant Supervisor

  Progressed from Server’s Assistant to Server, Bartender, Bar Manager, and Shift Supervisor, culminating in a leadership role as Restaurant Supervisor.Managed and motivated a dynamic wait staff team to deliver exceptional service during upscale dining cruises, ensuring a seamless guest experience from embarkation to disembarkation.Oversaw post-cruise operations, including cash reconciliation, end-of-shift reporting, and team debriefs to maintain operational excellence.Delivered unforgettable experiences for guests, blending personalized service with the unique ambiance of on-the-water dining.Championed a culture of teamwork and professionalism, ensuring high levels of customer satisfaction and employee morale. Show less

• 

  TEAM Enterprises

  Jan 2011 - Dec 2016

  Promotional Specialist

  Demonstrated in-depth knowledge of featured brands to educate and engage consumers effectively.Crafted and served specialty cocktails to enhance guest experiences and showcase product versatility.Provided exceptional customer service while increasing brand awareness and loyalty through tailored interactions.

• 

  Madison Square Garden

  Apr 2011 - Aug 2011

  Group Sales Representative

  Drove group and season ticket sales for major entertainment events, including Cirque du Soleil: Zarkana and the Christmas Spectacular.Engaged corporate organizations, chambers of commerce, social clubs, and professional groups to promote and secure ticket packages through personalized outreach via calls, in-person visits, and written communications.Achieved significant results within four months: • 2,068 tickets sold, generating $94,596 in revenue. • Established 64 new client accounts, contributing to long-term partnerships.Provided customized quotes, coordinated group seating, and ensured seamless payment and ticketing processes to enhance the customer experience. Show less

• 

  Inspira Marketing Group

  Nov 2016 - Oct 2017

  Activation Specialist

  Developed and executed on-premise marketing programs for key accounts, driving brand visibility and customer engagement in the nightlife and on-premise industry.Built strong relationships with decision-makers, influencers, and customers to secure strategic partnerships and amplify brand presence.Designed impactful activations at high-profile social occasions, influencing opinion leaders and reinforcing brand loyalty.Utilized persuasive sales skills to win over stakeholders and deliver consistent messaging across multiple channels.Created and maintained a public-facing brand presence through social media platforms.Collaborated with sales and distribution teams to ensure alignment in strategy and execution.Completed comprehensive brand and activation training to deliver outstanding results for clients. Show less

• 

  The a2 Milk Company

  Mar 2018 - Jun 2018

  Merchandising Representative

  Managed product placement and visual merchandising for a2 Milk in retail locations to maximize visibility and sales.Built relationships with store managers and staff to ensure proper stock levels, brand presence, and compliance with company standards.Conducted store audits and gathered market insights to support sales strategies and identify growth opportunities. Delivered promotional materials and executed in-store displays to enhance brand awareness and customer engagement.Collaborated with the sales team to achieve regional sales goals and ensure seamless execution of marketing initiatives. Show less

• 

  Trap Music Museum

  Jan 2019 - Jul 2023

  Partnerships Manager: Led partner outreach and relationship management, securing and maintaining strategic collaborations through systematic processes, negotiation, and co-branded activations.VIP Concierge: Curated personalized experiences for VIP guests, influencers, and partners, including guided tours, gifting, and exclusive walkthroughs.Public Information Officer: Managed public relations, customer service channels, and external communications, including press releases, reviews, and announcements.Social Media Manager: Drove digital engagement and brand visibility through targeted campaigns, influencer collaborations, and community management across multiple platforms.Project Manager (Lil Trap House): Directed logistics, budgets, and team operations for Lil Trap House activations, ensuring seamless execution and client satisfaction.Operations Director (Dolphland Tour): Oversaw creative and operational strategies for the multimillion-dollar Dolphland traveling exhibit, managing personnel and daily operations in 12 major cities across the U.S., achieving sold-out success in every market. Show less Spearheaded the transformation of the Trap Music Museum from a pop-up exhibit into a permanent, multi-million-dollar cultural institution, driving revenue growth through strategic marketing, operations, and innovative experiences.Oversaw daily operations, budget management, and team development, including hiring, training, and managing supervisors and staff.Developed and implemented growth strategies, achieving increased profitability and operational efficiency across the museum and its subsidiaries (Lil Trap House and Escape the Trap).Directed HR initiatives, including policy development, compliance, performance reviews, and team morale programs.Designed and executed high-profile events, partnerships, and activations, collaborating with vendors and sponsors to enhance brand engagement.Led beverage management, negotiating with distributors, creating promotional activations, and developing bar menus to align with brand identity.Coordinated all marketing efforts and partnered with the Executive Team on organizational strategy to ensure long-term success. Show less

  • Director

    Jul 2022 - Jul 2023

  • General Manager

    Jan 2019 - Jul 2022
• 

  TEAM

  Nov 2021 - now

  Lead brand advocacy and education efforts across 9 states (GA, TN, KS, AR, WI, RI, NJ, CT, MA), representing a portfolio of ultra-premium spirits including Patrón Tequila, Ilegal Mezcal, and Cazadores Tequila.Execute tailored marketing strategies, activations, and educational programs to drive awareness, engagement, and loyalty across diverse markets.Build and maintain strong relationships with trade partners, distributors, mixologists, and multicultural influencers to elevate brand presence.Curate impactful events and activations, showcasing each brand’s unique heritage, craftsmanship, and cultural significance.Support sales teams by providing market insights and identifying opportunities for growth, ensuring alignment with regional trends and consumer preferences. Show less Spearheaded regional brand advocacy efforts across diverse multicultural markets, tailoring strategies to resonate with varied consumer demographics.Led the development and execution of targeted campaigns, leveraging cultural insights to enhance Patrón’s appeal and engagement.Built strong relationships with regional trade partners and multicultural influencers to drive awareness and loyalty.Designed and delivered bespoke educational programs and events, celebrating Patrón’s heritage and craftsmanship in culturally relevant ways.Collaborated with cross-functional teams to adapt global brand initiatives to align with local market trends and preferences. Show less Represented Patrón as a brand advocate, driving awareness and growth in key markets.Built and nurtured relationships with industry professionals, including bartenders, mixologists, and influencers.Led educational trainings and tastings to inspire trade and consumer loyalty.Executed strategic marketing campaigns and premium brand activations to elevate Patrón’s presence.Hosted events and activations, showcasing Patrón’s heritage and craftsmanship through storytelling.Supported sales teams by identifying opportunities for market growth and providing insights to strengthen brand positioning. Show less

  • Bacardí Agave Master, Franchise Commercial Business Unit Lead

    Jul 2024 - now

  • Regional and Multicultural Patrón Agave Master

    Apr 2024 - Oct 2024

  • Patrón Agave Master

    Nov 2021 - Apr 2024
• 

  AK-08 Collaboration, LLC

  Mar 2023 - now

  Creative Director

  Out of the box experiential curators.We consult you on your brand, activations & moments that matter; curators of the vibes & partners on DOPE SH*T!