Experience

• 

  Tourism ireland

  Aug 2020 - Aug 2021

  E-marketing assistant

  Supported the operation and development of Ireland.com by managing technical support, testing website content, administrating digital content, and overseeing Sitecore (CMS). Trained colleagues in overseas markets, addressed queries on Zendesk, documented processes, and produced user guides. Handled monthly KPI reporting for social channels, reviewed social comments, and planned upcoming social media posts and coverage.

• 

  Modsquad

  Aug 2021 - Aug 2022

  Uk representative

  Provided moderation services on the Tourism Ireland project across several online platforms, engaged with users, addressed their queries, and ensured a positive user experience. Monitored and managed social media channels, responded to customer inquiries through email and on the community; maintaining brand reputation. Collaborated with team members to provide seamless moderation services and ensure client satisfaction.

• 

  Tourism ireland

  Aug 2022 - Feb 2024

  Ireland.com assistant

  Managed first-line technical support and oversaw the operation and development of Ireland.com, supported central and local campaigns. Managed the offer acquisition processes, uploaded trade offers based on market requests and, acted as the primary contact for market colleagues. Reported technical issues to web suppliers, supported website functionality, development and user acceptance testing. Trained market colleagues on CMS through webinars and guides; created a wiki website for knowledge sharing. Show less

• 

  Eakin healthcare

  Apr 2024 - now

  Digital content executive - ostomy

  Supporting the management and implementation of a global SEO and PPC strategy to enhance online visibility. Ensuring all websites and content are fully optimised for maximum exposure, organic ranking growth, and increased brand awareness. Managing both offsite and onsite optimisation activities, conducting keyword research, utilising keywords within content to drive organic growth, and reporting on search KPIs using Google Analytics and SEO management platforms, with recommendations based on performance data. Maintaining and updating brand websites, implementing conversion rate optimisation activities, analysing user behavior to enhance site conversion rates and user experience, managing relationships with external web developers, and reporting on website KPIs. Supporting the management and implementation of email marketing strategy and activity, including planning and executing email communications, managing email databases, reporting on email KPIs, and creating engaging email content aligned with campaign objectives and digital KPIs. Show less