Experience

• 

  Voodoo events limited

  Sept 2011 - Dec 2020

  Creative director

  Whilst studying at Leeds Beckett University I effectively combined education with 4 years of marketing, promotion, and event management experience working for the largest student events company in the North. After graduating I was offered a full-time role which in 2 years lead to me being promoted to Creative Director, due to proving myself to be organised, self-driven, and possessing the ability to perform under high levels of pressure.Roles include:• Accountable for all forms of marketing for 8 weekly club events and all standalone events in various locations. • Create all paid adverts across Facebook, Instagram, Snapchat & Google. • Briefing and managing a full-time graphic designer and videographer to provide daily content for all brands.• Full control over all brand origination, development and reinforcement.• Managing a team of 25 senior event staff including 3 full-time managers to deliver over 350 events a year.• Booking & stage-managing world-renowned DJ’s, performers and acts.• Responsible for access control and event management of weekly events for up to 3000 people. • Liaising on a daily basis with venue owners and managers to ensure events are marketed and managed correctly. • Liable for the constant updating of all digital ticketing and websites.• Working closely with academic, residential and media partners to build and strengthen relationships.• Providing daily financial reports including P/L’s, YOY analysis and event summaries. Show less

• 

  Harewood group uk

  Sept 2015 - Mar 2020

  Digital consultant

  Starting in 2015 I grew my role here from originally having the responsibility of marketing one event in one venue to managing the social media and digital marketing across the majority of the Harewood group’s estate. Due to expansion in workload, towards the end of my contract prior to COVID-19, I employed 3 staff whom I managed to deliver engaging on-brand content across all platforms.Roles include:• Full accountability for all digital marketing and social media across all platforms. Working within strict budgets to deliver results to surpass targets.• Manage a team of social media account managers who deliver cross-platform content.• Liaising with business owners, directors and management to create weekly, monthly and seasonal digital marketing plans.• Working closely with video and graphic design contractors to develop high-quality assets to be used on varied platforms. • Oversee websites & online ticketing to ensure all information is constantly up to date. Show less

• 

  Driven by digital

  Sept 2018 - now

  Founder

  We specialise in providing tailored, data-driven digital marketing that yields meaningful results and optimises your return on investment.Leveraging advanced analytical tools, our team develops insights that allow us to create precision-focused strategies, adapting and refining campaigns leading to game-changing results.Our Services:🔹 Digital StrategyWe craft bespoke, forward-thinking strategies designed to achieve and exceed your business goals. Precision that Powers Results.🔹 Paid SocialFrom Meta to TikTok, our campaigns maximise your return on ad spend, driving conversions and growth. Social Success Starts Here.🔹 Paid SearchReach ready-to-buy consumers with strategic Google PPC campaigns. Be Found When It Matters.🔹 Content CreationWe design captivating, feed-stopping creative that helps your brand stand out. Create. Engage. Impact.🔹 Social Media ManagementBuild authentic engagement with content that resonates and generates measurable revenue. Engage Your Audience, Elevate Your Brand.🔹 Email & SMS MarketingUnlock the power of customer data to boost sales through targeted email and SMS campaigns. Stay Connected, Drive Revenue.We see every client as a valued partner in our portfolio, taking the time to understand the unique intricacies of your business. This partnership approach ensures you receive customised, cutting-edge support and exclusive insights aligned to your business objectives.Selecting Driven by Digital as your marketing partner grants you access to a comprehensive 360° spectrum of expertise and services. Since our inception, we have driven substantial growth for our clients, with case studies to prove our success in enhancing website traffic, improving conversion rates, and amplifying brand visibility.Simplify your digital marketing with forward-thinking expertise that truly drives growth. Show less

• 

  Zicket

  Mar 2020 - Oct 2021

  Head of marketing / senior marketing consultant

  Zicket is an event services provider who delivers best-in-class technology solutions to empower event organisers and provide robust systems for event management & operations.Working alongside, and servicing some of Asia's largest events & attractions we are in the fortunate position of serving millions of customers per year.In my role here I oversaw the company's marketing department, working closely with the sales department creating an aligned approach to sales/marketing activity.Roles include:• Providing short and medium-term market forecasts, reports and trends to assist business development in the acquisition of B2B clients and reaching B2C customers.• Introducing, managing, and growing successful campaigns across the companies entire marketing mix.• Leading and ensuring the consistency in messaging, branding, content, and look-and-feel of all internal and external communications and marketing materials.• Performing industry analysis to inform the sales process and help to position product and reach relevant consumers.• Performing ongoing tracking and reporting on marketing initiatives.• Developing and executing marketing plans that include ads, PPC, email & EDM,participating in industry conferences and events, webinars, and website updates.• Utilising, introducing and refining the company systems and tools to delivereffective marketing campaigns, management, and reporting.• Educating the company on compliance requirements. Show less