Experience

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  Cst industries

  Jan 2009 - Jan 2013

  Marketing director

  New Marketing Strategy, Brand Management and Product Line DevelopmentWorked with company and corporate senior management teams and across divisional boundaries to implement international solution selling strategy, establish cohesive product positioning, grow corporate and product branding, and penetrate new markets. Supported international business development efforts and creation of international offices with product knowledge, research, analysis and training. Supervised marketing team in developing and optimizing website, PR, digital and print MARCOM, direct mailing and trade shows for domestic and international markets. Led channel partner training, task groups and co-op marketing programs.Marketing Director, CST Industries (2012-2013)Promoted to work with CEO and President to champion overall corporate marketing and coordinate cross-company product positioning. Created interactive sales tool to improve sales visit effectiveness and brand retention. Published online newsletter program to educate customers and attack competitors.Marketing Director, CST Storage (2010-2012)Promoted to work for the President of merged companies to implement market-focused, solutions selling strategy. Created cohesive product line portfolio. Created online technical and commercial training program. Recreated website resulting in 150% increase in hits through SEO, 60% increase in online RFQs and 30% increase in cross selling. Cost-effectively recreated trade show strategy and presence.Marketing Manager, Engineered Storage Products (2009-2010)Brought in to by VP of Sales and Marketing to create new marketing strategy after 7 years hiatus and develop market diversification programs. Recreated company’s entire MARCOM materials. Used cross-function skills and experience, and communication to create new formal product development stage gate process, and facilitate overall company cost reduction and process improvement teams. Show less

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  Smac

  Jul 2013 - Jul 2015

  Packaging industry fit business manager

  Hired by President to cultivate new business opportunities in the packaging industry using strategic planning knowledge and business development, sales and marketing talents. Worked through distributors and direct sales on a global basis to improve OEM packaging machinery performance and uptime while increasing end user productivity by implementing creative new solutions and replacement of pneumatic cylinders and mechanical actuators. Developed target-specific market messaging, product positioning and sales tools. Coordinated digital and print marketing activities including website development, PR, advertising, MARCOM and email campaigns. Spearheaded implementation of company’s first CRM system. Show less

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  Joest inc.

  Jul 2015 - Jul 2016

  Director of sales and marketing

  Reporting to the General Manager, responsible for the growth of North American business through creation and execution of effective business development and marketing strategies. Expand quality and quantity of sales agent network across multiple industries including mining, metals, foundry, scrap, recycling, chemicals, plastics and food through training and opportunity management. Spearhead introduction of new products.

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  Joest/goessling/mogensen north america

  Jul 2016 - now

  General manager/vp

  Reporting to the Global Managing Partner, responsible for sales, engineering, production and support of North American market for vibratory feeders, conveyors, screens and thermal processing in the bulk material handling, mining, steel, foundry, scrap, recycling, waste-to-energy, chemical, stamping, fastener, forging and food industries. Lead and motivate team in optimizing company performance through TQM leadership skills and work process optimization. Balance local and overseas production to maximize quality, delivery and profits. Grow sales by personally creating new business opportunities with customers, OEMs and partners. Increase sales through channel expansion and training initiatives. Spearhead the launch of new products into new and existing markets. Show less