
Borhan Kabir
Internet Marketing Manager

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About me
Creative Digital & Brand Marketing | Driving Growth Through SEO, PPC, and Content Strategies | Optimizing ROI & Content Marketing Expert | Optimizing for Visibility & Engagement | Google Ads & Facebook Ads Expert
Education

RAJUK Uttara Model College
2021 - 2022Bachelor's degree Business and Social Skills Cum LaudeActivities and Societies: Digital Marketing and Social Selling Leader . Linkdin Visibility and Productivity Speaker and Author. -Develop strategis plans for implementation of social media initiative -Create profiles that best service the goals of an organization and maximizes communication-Track and evaluate the impact of social media in meeting goals
Experience

John Deere
Jul 2020 - Jun 2024Internet Marketing Manager"Managed digital marketing strategies for John Deere, including website optimization, social media campaigns, and online advertising to enhance brand visibility and drive customer engagement."

Daraz
Oct 2021 - Jun 2024Marketing SpecialistDeveloped and executed targeted digital campaigns, increasing website traffic by 45% in 4 months.Managed a monthly advertising budget of $10,000, achieving ROAS of 5:1.Optimized on-site and off-site SEO strategies, resulting in a 69% improvement in search engine rankings.Analyzed campaign performance using Google Analytics and provided actionable recommendations to stakeholders.Created and scheduled engaging social media content, boosting audience engagement by 60% . Show less

Aroga Lifestyle Medicine
Dec 2021 - Jun 2024Marketing And Advertising"Driving impactful marketing and advertising strategies at Aroga Lifestyle Medicine, I specialize in crafting unique campaigns that bridge wellness with innovation. By combining creative storytelling with data-driven insights, I help elevate brand awareness and connect with audiences in meaningful ways. My work ensures that both the ordinary and extraordinary aspects of lifestyle medicine shine, fostering growth and engagement."

Webcoder-it
May 2022 - Jun 2024✅Strategized, developed, and executed digital advertising campaigns to drive customer engagement and achieve targeted KPIs.✅Managed multi-channel advertising efforts, including Google Ads, Facebook, Instagram, LinkedIn, and programmatic platforms, ensuring optimal ROI and budget utilization.✅Conducted thorough market research and competitor analysis to identify opportunities and trends, shaping campaign strategies accordingly.✅Collaborated with the creative and development teams to design compelling ad creatives and landing pages tailored to target audiences.✅Monitored campaign performance, generating detailed analytics reports to inform stakeholders and refine strategies for continuous improvement.✅Leveraged A/B testing and performance optimization techniques to maximize ad effectiveness and conversion rates.✅Played a pivotal role in expanding the company’s client base by successfully increasing brand visibility and lead generation through innovative advertising solutions. Show less As the Head of Digital Marketing at WebCoder-IT, I lead a dynamic team in crafting and executing innovative digital marketing strategies to drive business growth and enhance brand visibility. My responsibilities include:◽Strategy Development: Designed and implemented comprehensive digital marketing plans tailored to achieve business objectives across diverse channels, including SEO, SEM, PPC, content marketing, and social media.◽Team Leadership: Directed and mentored a multidisciplinary team of marketing professionals, fostering collaboration and ensuring project delivery within deadlines.◽Data-Driven Optimization: Utilized analytics tools to monitor campaign performance, generate insights, and refine strategies to maximize ROI and audience engagement.◽Content Marketing: Spearheaded content creation initiatives that resonated with target audiences, improving website traffic, lead generation, and brand credibility.◽Client Acquisition & Retention: Worked closely with the sales team to attract new clients while maintaining strong relationships with existing customers.◽Emerging Trends: Kept abreast of industry trends and technological advancements to maintain a competitive edge in digital marketing practices.Key achievements:*Increased website traffic by X% through targeted SEO and paid advertising campaigns.*Boosted client acquisition by X% within the first year through personalized digital strategies.*Successfully managed digital budgets exceeding $X, ensuring optimal allocation and cost-effectiveness.With a results-driven approach, I continually align marketing strategies with WebCoder-IT’s goals, driving measurable business success and fostering innovation in the digital space. Show less
Advertising Manager
Aug 2022 - Jun 2024Head Of Digital Marketing
May 2022 - Jun 2024

Amazon
Jun 2022 - Jun 2024Marketing InternSupported the development of email marketing campaigns, improving open rates by 25%.Conducted keyword research and competitor analysis to enhance SEO strategies.Assisted in creating and scheduling social media posts, increasing engagement by 35%.

Alibaba.com
Aug 2022 - Jun 2024Sales And Marketing Specialist✅Managed social media accounts, growing followers by 45% across platforms.✅Designed and implemented content calendars, ensuring consistent brand voice and messaging.✅Produced high-quality blog posts, videos, and infographics, driving 30% increase in lead generation.✅Collaborated with cross-functional teams to align digital marketing efforts with business goals.

Asian & DAF Group
Sept 2022 - Aug 2023Account ManagerE-commerce Growth Campaign: Increased online sales by 40% for Style Echo through multi-channel digital strategies.SEO Optimization Project: Improved organic search traffic by 48% for www.asian&draftgroup.BDSocial Media Campaign: Achieved [specific metric, e.g., 20,000 new followers] in 3 months with creative campaigns and targeted ads.

Wazi Auto Repeiring
Aug 2023 - Mar 2025Marketing Manager🔸Developed and implemented strategic marketing plans to increase brand awareness and drive customer acquisition, resulting in a 25% increase in foot traffic and a 30% boost in revenue over two years.🔸Spearheaded digital marketing initiatives, including SEO, PPC campaigns, and social media management, achieving a 40% growth in online engagement and a 50% increase in website traffic.🔸Successfully launched customer retention programs, such as loyalty rewards and personalized service reminders, improving customer retention rates by 35%.🔸Collaborated with the sales and service teams to design and execute seasonal promotions, enhancing service bookings during peak and off-peak periods.🔸Conducted market research and competitor analysis to identify growth opportunities and refine service offerings based on customer needs and industry trends.🔸Managed marketing budgets efficiently, optimizing ROI across all advertising and promotional efforts.🔸Built partnerships with local businesses and community organizations to enhance brand visibility and foster goodwill. Show less

Habanero Hot Chicken
Jan 2025 - nowSocial Media Marketing Manager
Licenses & Certifications
- View certificate

Fundamentals of digital marketing
GoogleJun 2024
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