Iolanda M.

Experience

• 

  Try Consultoria

  Feb 2008 - Nov 2008

  Jr Usability Analyst

  From apprentice to research project leader, I worked as Usability Analyst in several types of UX Research projects. My day to day tasks consisted of: - Heuristic analysis- Benchmarking- Card sorting- User diaries- Creating scripts for usability research and testing- Moderating interviews and usability testing- Analyzing data and generating actionable insights- Presenting research findings through written reports- Editing videosSome clients: Abril, UOL, Submarino, Shoptime, Globo.com Show less

• 

  CUBOCC

  Nov 2008 - Apr 2010

  Jr Information Architect

  I worked as an Information Architect on several design projects with focus on user experience for advertising websites.My day to day tasks consisted of: - Gathering and aligning needs among teams and stakeholders- Creating flows, sitemaps, wireframes and navigable prototypes using Axure for institutional websites, hotsites, APPS for Orkut and Facebook, widgets, mobile and advergames.Some clients: PepsiCo (Doritos, Elma Chips), Unilever (Hellmann's, Knorr, Axe, Rexona, Kibon, CloseUp, Becel, Clear), Samsung. Show less

• 

  Grupo Abril

  May 2010 - Jul 2010

  Mid-level Information Architect

  I worked as an Information Architect responsible for improving the experience of the products Quatro Rodas, Compre seu carro and Viaje Aqui.My daily activities were:- Assessment and alignment of needs among teams and stakeholders- Information Architecture- Creation of Flowcharts- Wireframes and navigable prototypes in Axure- Navigation heat map analysis- Usability tests

• 

  GoNow

  Jul 2010 - Apr 2011

  Mid-level Information Architect

  I worked as a UX Designer in one-off consulting projects for clients performing mainly information architecture, wireframes and prototyping activities.Some clients: Ikesaki Group (ProArt and VIS), Editora Abril, Click.à.porter, Pão de Açúcar, Yell LatAm, ACAIA, APAE.

• 

  Predicta

  May 2011 - Sept 2014

  Senior UX Designer & Researcher

  I worked as a UX Designer and UX Researcher leading several usability consulting projects, information architecture, creation and redesign of websites, apps and products with focus on UX.My day-to-day tasks consisted of Coordinating, planning and executing qualitative research projects face-to-face contextual or lab-based in several cities across the country. Team coordination executing schedules, resource allocation and task divisions, reviews, corrections and performance feedbacks.Some clients: Guia Mais, Natura, Serasa Experian, Locaweb, SenacRio, Gol, SulAmérica, NET, AbrilSac, Sony Japan, CVC, Google, Oi. Show less

• 

  Yorose UX - Independent Consultant

  Jul 2013 - Jul 2019

  UX Designer & Researcher

  UX Design projects for:- Hagens- PiU Comunica- Dialog UX- Wunderman- Havas Life- WROI- Try Consultoria e Pesquisas- Webbing Brasil

• 

  Locaweb

  Sept 2014 - Sept 2016

  Senior UX Designer & Researcher

  I worked as a UX Designer, UX Researcher and UX Strategist, focused on improving customer service and enhancing the sales experience.I led the project to redesign the experience of Locaweb customers in the Customer Center (web and mobile), an administrative area where they access payments, tickets, change and manage their product plans, user permissions and so on. I created the internal sales system experience for corporate customers.I started the modernization of the PABX product experience.My day to day tasks consisted of: - Needs assessment and alignment among teams and stakeholders- Internal and external customer surveys- Co-creation sessions with internal and development teams- Redesign of the Customer Center- Implementation follow-up with the development teamProducts where I have worked: - Locaweb Customer Center (desktop and mobile)- Locaweb Call Center (CAL)- Internal sales system for corporate customers- PABX Show less

• 

  CI&T

  Oct 2016 - May 2017

  I worked as UX Designer and UX Researcher in projects for itaú bank collaborating on initiatives for the application and internal sales tools. My daily activities consisted of: - Needs assessment and alignment among teams and stakeholders- In-depth research with internal and external clients- Usability testing- Wireframes- Flowcharts and navigable prototypes

  • Lead UX Designer & Researcher

    Jan 2017 - May 2017

  • Senior UX Designer & Researcher

    Oct 2016 - Dec 2016
• 

  Xerpay

  Jun 2017 - Feb 2019

  I acted as Product Designer working on the new features of Xerpa's HR product inside a multidisciplinary team and as a UX Researcher working on the discovery process for a new financial product.

  • UX Researcher

    Aug 2018 - Feb 2019

  • Product Designer

    Jun 2017 - Jul 2018
• 

  Creditas

  Jul 2019 - Jan 2020

  Product Designer & Researcher Specialist

  I worked as Product Designer in a multidisciplinary team focused on conversion tests on the product's homepage. I also worked as a UX Researcher in the innovation and new business team, doing mainly the Discovery process using user research, mapping journeys, building personas and competitors benchmarking.My daily activities consisted of:- Needs assessment and alignment among teams and stakeholders- In-depth interviews with internal and external customers- Flowcharts, User Journey- Personas- CSD Matrix- Benchmarking- Low and high resolution navigable prototypes- A/B testing Show less

• 

  CVC CORP

  Jan 2020 - May 2020

  Specialist UX Researcher

  As UX Researcher, I was responsible for strategic studies for CVC and Almundo (AR), as well as consulting for the Squads and training their Product Designers for the execution of validation research within the product sprints. In the role of Research Ops, I helped structure the Research area from the creation of processes, definition of ladders and presentation of the area so that the whole company knew our resources, tools and strategies. Main activities- Survey and alignment of needs among teams and stakeholders.- User Journey- Blueprint- CSD Matrix- Benchmarking- Co-creation Workshops- In-Depth Interviews Show less

• 

  Mercado Livre

  May 2020 - now

  Senior UX Researcher

  Mercado Livre is a tech company that aims to democratize e-commerce by offering the best platform and services needed for people and companies to buy, pay, sell, ship, advertise and manage their business on the Internet, and that is growing exponentially in Brazil and Latin America in recent years.Today I work as a UX Researcher at Mercado Envios, listening to internal users (operators, drivers) and external ones (sellers and buyers) and understanding their daily experiences in order to evolve our logistics.My role is to follow strategic initiatives with studies that provide user information for decision making. Show less