Atul Singh

Experience

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  CEAT Limited

  Sept 2012 - May 2015

  Territory Leader-CS

  My Accountabilities Includes; Channel Management: Identification of gaps, expand network, appoint new dealers/fleet in untapped market for tapping high growth potential in TBB/TBR segment. Develop channel partners to ensure maximum visibility/ coverage in-market. Tie up with fleet owners for development initiatives and branding of CEAT exclusive retail outlets. Claim process management –WA,C2C,BPO complaints etc.  Initiate & Conduct Sales promotion activities to increase Secondary Sales in market, ensuring liquidation of dealer stocks. Prepare strong and reliable MIS reports for facilitating the decision making process and liaison with Management for extensive market penetration. Responsible for achievement of Sales Budget, Provided by company through Dealers. Resolving, service related issues of dealers, to provide maximum satisfaction label. Monitor product in order to bring in continuous improvement and keep claim and losses to a minimum. Organizing, driver training programme, mechanic meets in garages of transports to increase the fitment in his vehicles. Train and educate exclusive dealers, distributors’DSEs & sales professional about tyre techno commercial, claim training for fastest resolution. Make sales pitch and work in tandem with the regional manager to acquire new customers and retain existing clientele.My Attainment Includes:- I am the recipient of the best Territory Leader-CS award of Central Zone for the FY 14-15 by V.P (Sales & Marketing). Highest fleet & institutional sales achiever of the year 2012-13 in TBB/TBR sales at Satna. Achieved 96% average incentives in all the quarters consistently. Awarded by CEAT Sales Excellence National Academy. Show less

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  VE Commercial Vehicles Ltd.

  Jun 2015 - Jul 2016

  Area Parts Manager

  My Accountabilities Includes:- Meet assigned volume targets, ensure for achievement of distributor incentives. Deploy promotion schemes at distributor, monitor utilization and track spending and reimbursements as per Budget Tracker. Customer connect & loyalty program initiation by registering new mechanics. Forecast requirement of spares in the region (for retail sales) and coordinate with Central Warehouse for supplies.My Attainment Includes:- Contentiously achieving the target & consistently increasing the depth & width of the territory. Achieved 131% mechanic registration against plan by leading the sales team during this short period of working. Show less

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  Mahindra Group

  Aug 2016 - Apr 2020

  Area Sales Manger

  My Accountabilities Includes:- Channel Development by building strong market relationship at Primary & Secondary level. To ensure that annual Spars & Lubricant targets are achieved as per plan. To develop local promotion and branding strategy. To use information of the market, analysis and appoint stockiest/ distributor at required locations. My Attainment Includes:- Contentiously achieving the target i.e more then 100% in last three years (Except 1st year of Joining) & consistently increasing the depth & width of the territory by remapping the retail market. Achieved highest sales volume of spare parts across PAN India during 2019 & 3 times awarded for spot award by Manager. Show less

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  Idemitsu Lube India Private Ltd

  Apr 2020 - now

  Manage the product lifecycle from ideation to product launch and beyond, ensuring on-time delivery and profitability. Develop and deploy key strategic initiatives to grow overall 2W business of the company. Develop offers to differentiate products and create value for customers and the company. Monitor product performance and make data-driven decisions to optimize product portfolio, profitability and market share. Collaborate with Operations, Procurement and Supply Chain to manage asset and operational decisions in support of the product line. Develop a deep understanding of customer needs, market trends, and competitive landscape to guide product development and positioning. Show less The Accountabilities: Achieve sales target as per management business objectives. Support, Educate and Motivate sales team (MSR/DSR) to achieve sales volumes and profitability objectives of ILIN. Monitor and control of Distributors working (Infrastructure, Working capital, growth mindset) & information flow from Distributors to HO. Analyzing secondary data and devising appropriate input to make Distributor grow in his area. Launching New Products/ product portfolios and brand “Idemitsu”. Positioning of “Idemitsu” brand to get desired market share. To provide market feedback in terms of product, quality, pricing, etc. To understand and analyze market, develop a plan to achieve primary & secondary target of higher GP products. To lead & execute local promotional BTL activities like Mechanic Meet, Sell out activity, In shop activity, service camp etc.The Attainment: Able to appoint Distributor at Kola & Ajmer location, which was vacant since inception. Achieved Highest Sales Volume award in PAN India during Q1, Q3 & Q4 Y21. Contentiously achieving the target & consistently increasing the depth & width of the territory by making presence at District & Tehsil level in the retail market. Contribution of sales volume in Idemitsu most profitable product has been increased by 45%. Qualified technical evaluation examination conducted by Idemitsu Kosan Company, Ltd. Show less

  • Assistant Manager (Technical & Marketing)- 2W Category

    Apr 2023 - now

  • Area Sales Manager

    Apr 2020 - Mar 2023