John Blackwell

Experience

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  LeBoeuf, Lamb

  Oct 1998 - May 2000

  Legal Assistant

  Assisted attorneys in all aspects of their work, notably:Researched international trade law and customs rulings.Developed queries for trade database.

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  Discovery.com

  May 2000 - Dec 2000

  Technical Analyst - Team Lead

  Maintained website stability and provided support for all technical issues affecting Discovery.com, specifically:Represented online support team at meetings to shape policy affecting site maintenance.Partnered with website developers to determine the cause of errors.Prepared database reports for upper management and developed business procedures to ensure efficient resolution of maintenance items.

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  The Nature Conservancy

  Jan 2001 - Dec 2011

  Lead the Business Information and Analytics team that has transformed the way The Nature Conservancy raises money through integrating analytics into decision making in a complex multi-channel direct marketing environment. Specific responsibilities and achievements: Execute sophisticated quantitative analyses and advanced predictive analytics that translate data into actionable insightsPresent analysis results and create executive summaries for senior managementResearch and analyze key business drivers and trends Maintain and develop marketing data warehousesGather and assimilate technical requirements from internal marketing clients Show less Propagated best business practices throughout the organization by increasing the availability of actionable information and fostering its use. Specific achievements: Designed and built data warehouse from membership OLTP database, enabling efficient and consistent reporting of data allowing for timely and improved decision makingDeveloped modeling algorithm to score membership population using logistic and linear regression, neural networks and CART/CHAID techniques, allowing marketing department to optimize direct-marketing initiatives.Developed scripts to automate standard reports allowing Analytics group to take on new tasks without hiring additional staffConducted a review of all data-processing tasks performed by outside vendors, and developed process by which many of the tasks could be done internally resulting in a 25% drop in data-processing expensesManaged and trained a team of analysts Show less Provided data analysis and database support for the Marketing Department, specifically:Analyzed efficiency of all programs and made recommendations to managers.Created summary databases and OLAP cubes to store and analyze membership interactionsDeveloped PL/SQL scripts, functions and ad hoc queries.Provided second-tier support for membership database end-users.Managed IT sub-team tasked with analyzing and implementing database system changes during marketing realignment.Developed analysis reports in Crystal Reports 8.5, Access, SQL*Plus and Team Approach. Show less

  • Director - Business Information & Analytics

    May 2006 - Dec 2011

  • Manager - Business Analytics

    Apr 2003 - Apr 2006

  • Database Information Analyst

    Jan 2001 - Apr 2003
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  Merkle

  Dec 2011 - Jun 2013

  Director, Quantitative Solutions Group

  Motivated, set objectives and managed performance of diverse, high-energy multi-disciplinary teams located in Shanghai and Maryland. Specific responsibilities and achievements:• Partnered with the Vertical GM in developing the analytics value propositions and associated quantitative strategies.• Worked with clients and internal partners to define measurement frameworks that validate the business impact of marketing initiatives.• Developed market facing content and engaged actively within the industry to reinforce Merkle’s thought leadership position and provide visibility into successful initiatives. Show less

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  Integral, LLC

  Jun 2013 - Mar 2018

  Vice President - Analytic Services

  Through building the analytics function within the firm and expanding service offerings have helped the company achieve substantial growth each year. Specific responsibilities and achievements:• Engage at the executive level within clients and prospects to reinforce the business value of quantitative strategy, define innovative and actionable solutions and provide compelling and inspiring justification for pursing these initiatives. • Developed analytical tools using clone models, logistic regression, and clustering to dramatically improve lapsed reactivation campaigns.• Through developing data models to integrate offline data sources along with online activity have helped clients to fully exploit the value of digital initiatives. Show less

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  The Nature Conservancy

  Mar 2018 - now

  Director - Strategic Analytics

  As a forward-thinking professional, I spearheaded the development of cutting-edge analytical solutions, resulting in a remarkable and sustained annual revenue growth that surpassed industry benchmarks. My leadership and hands-on expertise was instrumental in the successful rollout of a new marketing automation platform and the creation of a comprehensive Customer Data Platform (CDP), which is paving the way for continued future success.