Antonella Grazioso

Experience

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  Civil and Crimal Law Firms

  Sept 2011 - Apr 2013

  Legal Advisor

  • Negotiation and drafting of distribution and commercial agreements• Dispute resolution and litigation• Cooperation in judicial hearings

• 

  Project S.n.c.

  Nov 2013 - Jun 2015

  Junior Buyer

  • Collaborated with top-tier brands (Woolrich, Golden Goose, Pinko) to curate collections aligning with seasonal trends.• Conducted market research and participated in international fairs such as Milano Unica and Pitti.

• 

  OVS

  Jun 2015 - Mar 2017

  Store Manager

  • Recruited and managed a high-performing sales team, achieving a strong increase in customer satisfaction KPIs.• Implemented marketing strategies to align store performance with corporate goals.

• 

  Max Mara Fashion Group

  Mar 2017 - Apr 2023

  • Directed budgets and performance for key stores, driving revenue growth and optimizing regional strategies.• Mentored store managers and sales teams, fostering professional growth and improving store-level operations.• Conducted in-depth market trend analysis, using insights to enhance product positioning and sales performance. • Increased annual sales by 18% through strategic KPI management and enhanced CRM practices.• Designed and executed new hire induction programs, improving team cohesion and retention.• Led the “Product Feedback” project, providing actionable insights for future seasonal buys.

  • Retail Area Manager

    Mar 2021 - Apr 2023

  • Store manager Max&Co

    Mar 2017 - Feb 2021
• 

  Luisa Spagnoli

  Apr 2023 - now

  Retail Area Manager

  • Designed and implemented a customer-centric sales process, improving loyalty and enhancing the overall shopping journey.• Oversaw budgets and KPIs for stores, consistently achieving commercial targets.• Led team training programs, including a sales playbook and CRM integration, boosting performance and team morale.