Ali Laanatri

Experience

• 

  Microsoft

  Oct 2003 - Jun 2004

  B2B Product Maketing Manager Assistant

  • Marketing product launch (Biztalk Server)• Partner Relationship Management and Tele-marketing project management• Sharepoint Intranet set-up dedicated to Sales EngineerResults:• 5 largest IT companies engaged in the product launch• Best revenue increase worldwide: +34%• Brand awareness strategy: 20.000 clients reached

• 

  Exakis

  Dec 2004 - Jul 2005

  Key Account Sales Engineer

  • BizDev: Public Key Accounts (80%), Private (20%)Results:• Revenue: 300 000 euros

• 

  APEC

  Feb 2006 - Mar 2010

  Senior Product owner

  Shape the best experience to recruiters to improve the french labour market flexibility• Direct and cross management of 5 collaborators (Team: Product, IT, Partners)• Business intelligence & Benchmarking management• Team-coordination: Providers, Partners, internal IT and Clients• Partner Relationship ManagementResults:• More than 40 Clients for the HR Apec API connector• 10 HR Vendor Connection projects with apec.fr done• Job fair stats boosted: Attendees: +272%, Unique visitors: +213% for the www.internationalcareerfair.com site• 100000+ Apec/Viadeo accounts connected 1 year after the release Show less

• 

  Viadeo

  Apr 2010 - Jan 2014

  Provide the best-in-class social networks solutions to BtoB clients (brand awareness, products/services, community management…)• Vision, strategy, KPI of “Corporate solutions” products definition• Client's need discovery lead (Innovation games workshop)• Product roadmap definition• Ergonomic and Design brief, Functional Specification Document management(A/B testing, User tests)• Coordination with the Sales, Product Marketing and Q&A teams• Pre-sales contributionResults:• Revenue: +50%• Leads generation: +70%• Unique visitors: +48%• Page-views: + 47% Show less Provide the best-in-class social networks solutions for BtoB clients (hiring, training)• Product roadmap, KPI definition and management• Client's need discovery management (Innovation games workshop)• Ergonomic and Design brief, Functional Specification document (A/B testing, User tests)• International web and product management (AGILE methodology with off-shore technical teams) • Direct and cross management of 6 collaborators (Team: Product, IT, Design, Marketing)• Product marketing management (Newsletter, Product showcases) and digital marketing (emailing, adwords campaign)• Training session management (Support team, Sales team, Marketers, Communication)• Pre-sales contributionResults:• Revenue: +30%• Leads generation: +45%• Unique visitors: +19%• Page-views: + 39% Show less

  • Head of Product

    Jan 2013 - Jan 2014

  • Senior Product Manager

    Apr 2010 - Dec 2012
• 

  Self employed

  Feb 2014 - Nov 2015

  Digital Expert

  + Strategy Consultant for the company Armonia Caffé (Italy - Morocco) - Business model definition - Marketing and global communication strategy definition - Organization (process, tools) + Web expert assignment for the Micropole company (Confidential client) - Strategic-note writing for RFP (marketing, web)=> Result obtained : RFP lost+ Digital strategy and brand recruiter communication expert for the Les Argonautes company (Client: UIMM) - Market study report - Digital strategy definition (Social Network, Partnerships ...) - Functional enhancements of the client's website - Commercial proposal writing=> Results : RFP won Show less

• 

  Xandrie

  May 2014 - Dec 2014

  Director of Ecommerce

  Manage and organize the eCommerce department of a new player in the digital entertainment industry (process, tools, culture, 5 collaborators...)• Assisting the COO in defining the business model and strategy• Global brand content strategy co authoring (inbound and outbound)• Web, Mobile program management• Traffic acquisition, Community management and Social Media strategy definitionResults:• 1st version of the eCommerce website online released• Marketing - Sales plan ready• iOS & Android App V1 defined Show less

• 

  Talentsoft

  Dec 2015 - Jul 2018

  Turn Talentsoft into an open and interconnected HCM Platform to shape the best employee experience.• Product strategy and Roadmap authoring• Client's need discovery lead (Innovation games workshop)• Regular clients and partners meeting to adjust strategy• Specification definition• Support organizational effort of the product department• Ensure compliance with the Talentsoft UX/UI guideline and contribute to it• Product Managers coaching (Workshop, Specification, Agile Methodology …)Results:Unified UX completedTalent profile feature released (360° view with all employee data: payroll, performance appraisal, training...) Show less

  • Senior Product Manager

    Aug 2017 - Jul 2018

  • Senior Product Manager

    Dec 2015 - Jul 2017
• 

  BRIDGE Leadformance

  Aug 2018 - Jun 2021

  Director of Product, Delivery, and Customer Success

  Lead the Product, Delivery and Customer Service teams (20 collaborators) to build a unique digital marketing platform (SEO, SEA, Points of sale data management) to turn the most qualified on-line traffic into in-store revenue for retail chain companies., therefore I assumed the following responsibilities:· Vision, product strategy, roadmap authoring (Store Locator, POS data management)· Budget management (CAPEX /OPEX)· Product team organization (Process, Methodology, Data Driven Product Management)· Product delivery team management· Customer support team management· Subsidiary organization (process, methodology, people engagement...)Results:Data Driven Product team createdNPS boosted (+26pts)Complete redesign of the platform released (tech and UX)A brand new API offer defined (Business model, rate plan) Show less

• 

  Villa Chill and Swell

  Mar 2020 - now

  Co-Owner

  Our mission is to provide the best holiday rental experience with our outstanding ocean view villa in the countryside of Essaouira (Morocco). Contact us at https://www.chillandswell.com/book-a-room ;)Responsibilities:· Web mastering· SEO optimizationResults:21K+ of followers on Instagram“Superhost” and “Guest favourite” with a rating of 4.94 out of 34 reviews on Airbnb A rating of 4.9 with 27 reviews on Google

• 

  All4Digital

  Jul 2021 - Feb 2024

  marggot.fr (Consumer Goods) From 07/22 - 02/24Improve online presence to increase sales· Content and SEO audit· Digital Strategy definition Contribute to building a unique middleware to enable eCommerce and eCustomer Services operations in China, therefore I assumed the following responsibilities:• Business analysis• Define iterative plan and prioritize features and business requirements• Organize end to end testing until implementationResults:Back-Office of the Middleware up and runningSeveral business initiatives launched (Product return, Value Added Services, Set for You, Delivery)

  • Digital Consultant

    Jul 2022 - Feb 2024

  • eCommerce and eCS Consultant Cartier

    Jul 2021 - Jul 2022