
Chriselna Welsh
Nutritional Consultant/Sales Consultant (Part -Time)

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About me
Senior Marketing Manager META at F5
Education

Brandschool
2015 - 2016Professional Diploma Digital MarketingIntroduction to Digital MarketingSearch Engine OptimisationSearch Engine MarketingEmail MarketingDigital Display AdvertisingMobile MarketingSocial Media Marketing 1 & 2AnalyticsDigital Strategy and Planning

Intec College
2009 - 2010Short Course Events management & Small Business Management
Open Window
2011 - 2011Corporate Identity Short Course, Adobe InDesign
Executrain
2014 - 2014Certificate Advanced Powerpoint
Executrain
2013 - 2013Certificate MS Visio
Demandbase
2022 - 2022Account Based Marketing Foundations CertificateSetting up an ABM strategyAligning sales & marketingBuilding your target account listSeeing the funnel through an ABM lensMeasuring in an ABM worldTechnology for your ABM strategyCase study: Bringing ABM to life

University of South Africa/Universiteit van Suid-Afrika
2006 - 2008Bachelor of Business Administration - BBA Business Management and Communication
Experience

USN ULTIMATE SPORTS NUTRITION
Jan 2007 - Dec 2008Nutritional Consultant/Sales Consultant (Part -Time)• Nutritional consultant in sports supplements• Sales in accordance with predetermined targets• Systematic reporting of sales• Providing extensive feedback on current sales trends and customer behaviour• Attending training evenings at the head office• Reporting to the Promotion Manager• Merchandising of stock• Ensuring that there is sufficient promotion material

Dischem
Jan 2009 - Feb 2010Consultant• Assist customers in the supplement and vitamin department• Sales in accordance with predetermined targets• Coordinating supplement promotions with suppliers and store management• Building of displays of the store and department• Ordering and controlling of stock• Stock take• Merchandising• Sourcing stock from other branches• Placing special orders for customers• Maintaining good relations with suppliers
%20Ltd.webp)
Dante Personnel Recruitment (Pty) Ltd
Mar 2010 - Jun 2012Specialist Recruiter / Headhunter / Search Consultant• Sourcing clients from lists that are self generated• Targeting clients in order to establish a long term relationship• Submitting company details to the client• Follow up with clients on a regular basis in order to receive job specifications and build relationships• Meeting with clients• Attending networking evenings• Source CV’s from various resources• Advertising available opportunities via media resources• Screening, shorlisting and filing applications• Arrange interviews with prospective candidates• Conducting interviews• To present CV’s in an orderly manner for clients to read• Booking and confirming interviews of candidates that the client would like to meet• Following up on interviews that were conducted• Negotiating with client as well as candidate on contracts• Reference checks on candidates• Submitting documentation to the accounts/finance department of both Danté Personnel and the client• Delivering after-service care to clients• Servicing already existing client base• Meeting targets on a daily basis and working on very tight deadlines and time-schedules• Assisting the management from time to time on the marketing activities of the company• Marketing our services to prospective clientsACHIEVEMENTS: Show less

Eazi Access Rental
Jul 2012 - Jun 2016CORE FUNCTIONS:• Promoting/selling and securing orders from existing and prospective customers through a relationship-based approach.• Demonstrating products and services to existing/potential customers and assisting them in selecting those bestsuited to their needs.• Establishing, developing and maintaining business relationships with current customers and prospectivecustomers in the assigned territory/market segment to generate new business for the company'sproducts/services.• Making telephone calls and in-person visits and presentations to existing and prospective customers.• Researching sources for developing prospective customers and for information to determine their potential.• Expediting the resolution of customer problems and complaints.• Coordinatating the sales effort with marketing, sales management, accounting, logistics and technical servicegroups.• Analyzing the territory/market’s potential and determines the value of existing and prospective customersvalue to the organization.• Creating and managing a customer value plan for existing customers highlighting profile, share and valueopportunities.• Identifying advantages and comparing organization’s products/services.• Planning and organizing personal sales strategy by maximizing the Return on Time Investment for theterritory/segment.• Supplying management with oral and written reports on customer needs, problems, interests, competitiveactivities, and potential for new products and services.• Keeping abreast of product applications, technical services, market conditions, competitive activities,advertising and promotional trends through the reading of pertinent literature and consulting with marketing Show less
Marketing Coordinator
Mar 2014 - Jun 2016Senior HR Officer
Feb 2013 - Feb 2014Key Accounts Representative
Jul 2012 - Feb 2013

Networks Unlimited South Africa
Jun 2016 - Mar 2018Marketing Executive/ManagerPrincipal Activities :Marketing for Networking, Security and Storage ProductsManage and report on ROI for all marketing initiativesChannel & Vendor Marketing ManagementCorporate Marketing and BrandingBudgeting and ReportingAdministrationManage marketing team

F5
Apr 2018 - nowAccount Based Marketing (ABM)Developing and Executing Regional Marketing StrategyVendor/Tech Alliance Marketing (global alliances)Digital Marketing (using various digital touchpoints and executing in different languages)Partner/Channel MarketingField MarketingStrategic Events and Project ManagementIntegrated MarketingExperiential MarketingSupplier/Vendor ManagementCollaborating with various teams across the organisation to achieve company goals and objectives (across various countries and timezones)Building and maintaining strategic relationships with internal and external stakeholders Regional budget managementTrack and report on relevant performance indicators to ensure alignment with company and team goalsData analysis and reporting using various software Show less The Field Marketing Manager is responsible for planning, organizing and executing programs that generate new prospects and advance existing opportunities. Ability to develop marketing plans consisting of multi-touch, multi-dimensional programs including both inbound and outbound tactics. Manage vendor contracts and relationships. Able to be a conduit between marketing and sales and liaise with the central demand functions within the theatre (campaign manager, digital marketing manager, solutions manager and operations manager). Champion a digital first approach and footprint. Ability to build solid peer to peer relationships in order to influence key stakeholders and colleagues.Primary Responsibilities:Demand Generation- Field Marketing- Account Based Marketing- Partner Marketing- Data Analytics- Account Based Marketing Show less
Senior Field Marketing Manager META
Apr 2022 - nowField Marketing Manager (Africa)/Digital Marketing META
Jan 2020 - Apr 2022Field Marketing Manager (SSA)
Apr 2018 - Jan 2020
Licenses & Certifications
- View certificate

Key Account Management
LinkedInAug 2020 
MEDDPICC Masterclass Certificate
MEDDICCJul 2025- View certificate

CMO Foundations: Measuring Marketing Effectiveness (ROI)
LinkedInMay 2021 - View certificate

Marketing Virtual Events
LinkedInMay 2021 - View certificate

Executive Presence on Video Conference Calls
LinkedInNov 2021 - View certificate

Account-Based Marketing Foundations
LinkedInAug 2020 
The Basics of Interior Design
InscapeSept 2021- View certificate

Body Language for Women
LinkedInFeb 2020
Honors & Awards
- Awarded to Chriselna Welsh#1 Recruiter Dante Personnel Recruitment Dec 2011 Rated Top Recruiter in Dante Personnel Recruitment for the month of December (2011)
- Awarded to Chriselna Welsh# 3 Recruiter Dante Personnel Recruitment 2011 Rated as # 3 Top Recruiter in the Company for the year of 2011
Languages
- afAfrikaans
- enEnglish
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