Olaf Freier

Experience

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  Geo++ GmbH

  Jun 1992 - Dec 1997

  Project Manager

  I applied technical expertise to support 𝐞𝐧𝐠𝐢𝐧𝐞𝐞𝐫𝐢𝐧𝐠 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬 𝐚𝐧𝐝 𝐥𝐚𝐧𝐝 𝐬𝐮𝐫𝐯𝐞𝐲𝐢𝐧𝐠 𝐭𝐚𝐬𝐤𝐬, leveraging advanced equipment and software systems to ensure precision and reliability. My role was instrumental in providing critical technical support and maintaining adherence to safety protocols, essential for successful project outcomes.

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  HINTE Expo & Conference

  Jan 1998 - Jul 2015

  Steering the '𝐁𝟐𝐁 & 𝐂𝐨𝐧𝐟𝐞𝐫𝐞𝐧𝐜𝐞𝐬' 𝐝𝐢𝐯𝐢𝐬𝐢𝐨𝐧, I oversaw the strategic development of three major trade fairs and conferences across Germany, culminating in the successful launch of GEO Summit in Bern, Switzerland. Overseeing a multifaceted team, I drove significant growth and recognition within the industry. My leadership was pivotal in achieving substantial milestones and reinforcing HINTE Messe's reputation for excellence and innovation. 𝐈𝐍𝐓𝐄𝐑𝐆𝐄𝐎 𝐢𝐬 𝐭𝐡𝐞 𝐰𝐨𝐫𝐥𝐝’𝐬 𝐥𝐚𝐫𝐠𝐞𝐬𝐭 𝐞𝐯𝐞𝐧𝐭 𝐚𝐧𝐝 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐟𝐨𝐫 𝐠𝐞𝐨𝐝𝐞𝐬𝐲, Geoinformation and land management. The trade fair and conference cover all the key trends that crop up along the entire value-added chain – from geo-based information surveys and data processing to integrated applications.www.intergeo.de for more information

  • Business Development GEOSummit

    Nov 2010 - Jul 2015

  • Managing Director

    Apr 2004 - Jul 2015

  • Business Development INTERGEO

    Jan 1998 - Jul 2015
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  Reed Exhibitions Deutschland GmbH

  Jul 2015 - Aug 2020

  Joining 𝐑𝐞𝐞𝐝 𝐄𝐱𝐡𝐢𝐛𝐢𝐭𝐢𝐨𝐧𝐬 𝐆𝐞𝐫𝐦𝐚𝐧𝐲 𝐚𝐬 𝐆𝐥𝐨𝐛𝐚𝐥 𝐁𝐫𝐚𝐧𝐝 𝐃𝐢𝐫𝐞𝐜𝐭𝐨𝐫, I integrated sales structures post-acquisition from International Sales Group, enhancing operational efficiencies across our Mack Brooks shows. This strategic realignment contributed to a notable 5% revenue increase, amounting to $𝟐 𝐦𝐢𝐥𝐥𝐢𝐨𝐧 𝐚𝐧𝐧𝐮𝐚𝐥𝐥𝐲. By optimizing sales approaches and processes, I maximized profitability while strengthening our market position amidst dynamic industry shifts. Show less 𝗢𝗿𝗰𝗵𝗲𝘀𝘁𝗿𝗮𝘁𝗲𝗱 𝘁𝗵𝗲 𝗱𝘆𝗻𝗮𝗺𝗶𝗰 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 and advancement of the esteemed "Material" show portfolio, spotlighting innovation and excellence in the aluminium, composite materials, and insulation sectors through flagship events like ALUMINIUM (Düsseldorf), Composites Europe (Stuttgart), and IEX (Cologne). 𝐀𝐜𝐜𝐨𝐮𝐧𝐭𝐚𝐛𝐥𝐞 𝐟𝐨𝐫 𝐬𝐭𝐞𝐞𝐫𝐢𝐧𝐠 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧, surpassing the $20 million mark, while strategically driving growth and profitability in alignment with organizational objectives. 𝐋𝐞𝐝 𝐚 𝐝𝐢𝐯𝐞𝐫𝐬𝐞 𝐚𝐧𝐝 𝐭𝐚𝐥𝐞𝐧𝐭𝐞𝐝 𝐭𝐞𝐚𝐦 comprising 3 project leaders and 19 dedicated staff members, fostering a culture of collaboration, creativity, and achievement, vital for the success of each event. Show less

  • Global Brand Director Mack Brooks

    Mar 2019 - Aug 2020

  • Event Director

    Jul 2015 - Feb 2019
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  RX Global

  Aug 2020 - Aug 2024

  Portfolio Director Transport

  As Portfolio Director at RX Global, I drove the strategic evolution of our prestigious "Transportation" show portfolio, transforming international hubs, including Munich, Dubai, Birmingham, Lille, and Milan, into essential meeting points for the airport and railway industries. Leading a team of 15 dedicated professionals, I orchestrated initiatives that propelled revenue generation to exceed $30 million. By forging enduring partnerships with key associations and clients, I fostered a collaborative ecosystem that ensured each event not only met but exceeded industry expectations. Pioneering market reconnaissance initiatives, I navigated emergent trends and innovations, shaping the future of our sector. Show less

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  HINTE Expo & Conference

  Aug 2024 - now

  Chief Strategy Officer (CSO)