Sally Thoun

Experience

• 

  Warner Bros Television Canada

  Jan 1990 - Jan 1995

  Promotion Manager

  • Launched the Promotion Department for Warner Bros. Television Canada and established it as the Premiere service leader in the Canadian Television industry. • Worked with all TV stations (programming and promotion departments) to provide appropriate materials to promote the WB TV shows. • Worked with the Canadian press to publicize and promote the shows• Developed relationshiops with the American Networks to access materials not available from Warner Bros. • Created and implemented several promotions locally and nationally to create awareness which increased ratings for TV shows. • Awarded the Canadian Marketing Magazine (equivalent to Advertising Age) ‘93 Gold Award for “Best Promotion Campaign for Mass Media” for the launch of BATMAN: THE ANIMATED SERIES, which doubled the ratings. (Won over McDonald’s agency’s “Pizza Launch”) .• First field office Marketing Executive worldwide promoted to Warner Bros. International Television's head office in Burbank, CA. (Dual Citizenship) Show less

• 

  WARNER BROS. International Television Distribution

  Jan 1995 - Jan 2000

  Publicity Manager

  • Managed 8 field offices worldwide to coordinate publicity for over 35 TV shows, including ER, Friends, Suddenly Susan, Murphy Brown, Knots Landing, etc.• Corresponded with agents, managers, publicists, producers, directors and domestic publicists to orchestrate International Press interviews for TV and print. • Implemented new systems to streamline publicity requests for 8 Field Offices.• Organized and oversaw Publicity Tours worldwide. • Created first International Press Tour for ER• First field office employee promoted to head office in Burbank for the International Television Division. Show less

• 

  The Walt Disney Company

  Jan 2000 - Jan 2003

  • Developed New Business through Radio Sales and Promotional campaigns integrated with on-line and on-site components for the only Kids and Family network across the U.S. through targeted campaigns.• Broke the foreign car category with Mazda with an integrated campaign involving 5 Disney Divisions, generating new and incremental revenue for all divisions. • Developed accounts from $0 to over $1MM, which was substantial for this new network. • Awarded the Radio Disney “Platinum Award” for Top Performance and the "Elephant Award" for Leader in New Business Development. Show less

  • National Sales Manager at Radio Disney Network

    Jan 2000 - Jan 2003

  • National Promotion Manager - Walt Disney Records

    Jan 2000 - Jan 2000
• 

  Westwood One

  Jan 2003 - Jan 2005

  Account Executive

  • Generated Advertising Revenue for Leading Network Radio Company with 150 Syndicated Radio Programs and Major Event Sponsorship events to Fortune 500 Agencies and Clients: • Super Bowl, Grammys, NCAA, and Country Music Awards• Managed existing clients and agencies to grow share and develop new business • Developed 35% New Business in First Year. • Broke 2 tough Visual Categories - Theatrical and Interactive • Office of the Year' in 2004.

• 

  TOTAL TRAFFIC & WEATHER NETWORK (formerly ClearChannel Traffic)

  Jan 2005 - Jan 2015

  Strategic Account Manager

  Leading provider of traffic, transit and weather information in the United States to 3,000 radio stations, 200+ Television Stations and 700+ websites.• Generated Multi-Channel Advertising Revenue for national, regional, multiple and local markets for the country’s leading Radio Traffic & Weather Network, including customized unwired networks for Hispanic, African-American, News, Talk, Sports and Faith/Family stations. • Enhanced Sales Strategy Development and Campaigns with Multi-Platform opportunities utilizing Digital, Mobile, TV and Social Media Integration. • Collaborated with Clients and Agencies to grow share in addition to New Business Development with Fortune 500 companies and Boutique to Large Advertising Agencies.• Developed existing and new Client Accounts up to 600% Growth. • Managed the Largest National Upfront Account and West Coast Account• Planned and Negotiated Radio Placement for clients in Void markets.• Managed over 4,000 Campaign Copy Tags without any issues.• "MVP Award" winner!• Consistently exceeded individual sales quotas Show less

• 

  LuckyKatworld.com

  Nov 2015 - Apr 2016

  Sales & Fundraising Consultant

  “Edutainment” Fundraising Website for K-5, with over 100 games and activities• Recruited and trained Independent Sales Representatives across the country. • Pitched PTO/PTA presidents, NPOs and created strategic partnerships with vendors • Created Training and Social Media/Email Fundraising Marketing materials for Tool KitContract position

• 

  Independent Consultant

  May 2016 - Sept 2017

  Sales & Marketing Consultant

  • Sales Sponsorships• Trade• Marketing• Social Media• Events• Publicity• Speaker• Trainer

• 

  Clickthru Media

  Sept 2017 - Feb 2019

  Digital Marketing Specialist

  New Business Development, Client Services, Problem Solver and Marketing for a Full-Service Digital Marketing Agency enabling medical practices to Dominate their Markets Online. Specialists in:- Creation and/or management of clients' web presence/websites- SEO - Reputation Management- Social Media- Content Marketing- Patient/Customer Engagement with Practice Management Software- Digital Display Advertising Ad Networks (Geo/Mobile-Conquesting, Native Ads, Retargeting, Keyword Retargeting, Targeting - Behavioral, FB/IG, HHIP, Event, Video Pre-Roll)- Citation/Business Listings Enhancement- YELP Optimization Service & Page ManagementAchievements: - Brought in the highest company sale in first 6 months.- Developed an innovative website concept for small businesses- Created a Sales Guideline- Provided analytics to clients- Project Management Assistance Show less

• 

  SAVYY GURLS Digital Marketing | Accessibility, LLC

  Jan 2019 - now

  Digital Marketing | Accessibility

  We provide Affordable and Alternative Digital SEO Marketing Solutions, barrier-free websites and legal support for small businesses, who are the backbone of our country! Celebrating FIVE years, we strive to break through the clutter by ensuring your basic foundations are in place to start. 95.9% of websites are not accessible worldwide according to the 2024 WebAim Million study. Let's ensure that you are open for business to ALL abilities. Our commitment is to empower, educate and safeguard small businesses to boost their visibility on Google, live with peace-of-mind and free up more of their time to live and focus on their business and not in their business.• Increased several small business' visibility on Google from invisibility to the Top 3+ in the Map Packs and on Organic Search Engine Results Pages (SERPs), rising above larger established companies and Review sites. • Increased a partner's website traffic 1200%. • Tripled their Google Business Profile engagement. • Doubled a client’s business within one year with Organic Social Media Marketing Strategies• Enabled a client to win “2nd Most Favorite Charity” after being in the market for 14 years due to strategic social media and publicity tactics.• Increased a local client’s inquiries 600% with strategic optimization.• Blog Content Creation Engagement for a leading Pharmaceutical Life Sciences Lab (Start-Up) o Pages per sessions increase of 230% o Average Session Duration increase of 109% o Decreased bounce rate from 70-100% o Blogs ranked in the Top 3-9 positions for Keyword search terms within the first two months. Show less

• 

  LKTV Productions - 2019 Winner of the Parent-Teacher Award

  Mar 2019 - Dec 2019

  VP, Strategic Partnerships

  Lucky Kat World was a one-of-a-kind award-winning animated Children's Edutainment Website filled with a world of Good Character Education with over 100 games and activities. We made learning fun for children and elementary school students K-5 with engaging edutainment resources to enhance Character Education, Common Core, SEL, and PBIS programs. A passionate team helped children develop personal and performance character, positive attitudes, and behavior to become Good Corporate Citizens and make a difference in their world. Character and Prosocial Behavior programs deter bullying, bolster self-esteem and even improve academic performance. LKW for the classroom included a GC Rocks Character Education Program developed by passionate educators for educators, computer lab, or after school programs. Included a Teacher’s Portal providing real-time information regarding students’ participation and progress. Success doesn't always go to the faster or stronger (wo)man; in the end success goes to the one who thinks they can! Dream It! Believe It! Plan It! Do It! Show less

• 

  AAAtraq

  Sept 2021 - Dec 2022

  U.S. Partnerships & Sales

  Websites, like buildings must adhere to the ADA (Americans with Disabilities Act). Despite efforts or lack of knowledge, the majority of websites are not compliant, leaving out potential clients and revenue. This can result in distracting, expensive litigation.AAAtraq is a CIMS (Compliance Identification and Management System) protecting you from ADA litigation, allowing you to focus on YOUR business.

• 

  CENTRAL CALIFORNIA ANIMAL DISASTER TEAM

  Sept 2022 - now

  Volunteer Manager

  Coordinate schedules for their passionate volunteers to deploy to disasters within seven counties in the Central Valley of California. Their mission is to assist displaced animals and the ENTIRE family during disasters. Since January 2023, CCADT has been on continuous deployments due to all the Floods. We opened six shelters within two weeks. Ensure Requirements are up to date. Assist new volunteers in joining the team after Orientation training.