Massimo Borio

Experience

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  Kraft Foods Group

  Apr 1986 - Dec 1989

  Assistant Marketing Director (1987 - 89) - Junior Product Manager (1986)

  Starting as a Junior Assistant, after 6 months I became the Marketing Director's Assistant, overseeing each product's annual plans.This experience was very formative for me and taught me to take a global view of each product's marketing plan by interacting on a daily basis with the company's various Advertising and Media Agencies.

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  Danone italia

  Dec 1989 - Dec 1999

  Head of Commercial Division - Group Product Manager

  I have been responsible for international marketing and sales projects in Italy and Europe for 10 years, developing new strategies.

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  Citroen Italia Spa

  Jan 2000 - Jan 2014

  Marketing - Public Relation and Media Relationship Director

  Innovation in marketing: Led marketing strategy for 14 years, redefining brand positioning and implementing marketing policies for the dealer network, selected to bring an innovative perspective to the automotive industry.Team Leadership: Fostering a collaborative and results-oriented environment, I led a team of 25 professionals.European Strategy: Contributed to the definition of successful strategies at continental level as a member of the European Strategy Committee for the launch of Citroën and DS models.Resonance campaigns: As part of the brand repositioning strategy, I directed high-impact initiatives such as the renaming of the city of Riccione as 'RicC1one' for the launch of a new model, which received worldwide media coverage. Prestigious collaborations: Established partnerships with fashion and design icons, including Dolce & Gabbana and Franca Sozzani, creating fashion/automotive synergies.Business Optimisation: Introduced innovative methods to increase business efficiency, foster cross-departmental collaboration and optimise time and costs.Strategic communication: I defined coverage objectives and institutional communication strategies for the automotive, lifestyle and design media. I managed relations with the Italian and international press. Show less

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  CrowdM

  Jun 2015 - Mar 2017

  Managing Director

  Appointed to lead the development of innovative business projects and services. Core competencies include:* Social media marketing strategy* Competitive analysis* Brand planning* Multi-channel advertising* Digital transformationI had the honour of receiving the Altagamma Foundation's Young Companies - Believing in the Future Award, a prize aimed at small and medium-sized enterprises (SMEs).This prize was awarded thanks to the implementation of the 3C Competitive Analysis (Content, Channel and Consumer), a strategic methodology used by prestigious companies such as Valentino and Tod's to optimise their market positioning. Show less

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  Massimo Borio International Executive & Leadership Coach.

  Mar 2017 - now

  Massimo Borio
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  Accademia Editoriale Domus

  Dec 2017 - Aug 2022

  Head of Quattroruote Academy

  Modernised and expanded the training offering. Responded to digitisation needs during the COVID-19 pandemic. Strengthened the Academy's market presence by increasing the number of courses from 4 to 10 in a single year.

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  CCI France Italie - Camera di Commercio

  Sept 2021 - now

  Inspiring Women - Executive Coach

  The Inspiring Women Club was created with the aim of supporting talented women in their personal and professional development, and to promote issues related to the empowerment of women managers.Based on the experience gained in previous editions, the programme has taken on greater significance as a result of the pandemic.In response to the desire of many companies to commit to the objectives of SDG No. 5 of the UN 2030 Agenda on gender equality, the Club Inspiring Women offers mentoring and coaching, training, interviews and testimonials from stakeholders involved in inclusion and diversity. Show less

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  New Level Work

  Dec 2021 - now

  Executive and Leadership Coach at New Level Work

  New level work’s mission is to increase employee and manager engagement, productivity, and retention by bringing the value of executive coaching to managers.New Level Work provides personalized coaching with experienced executive coaches in a cost effective and scalable way. Now every manager can benefit from personalized help and measurable results through a combination of Coaching, Training and Technology.

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  TCO International Corporate Coaching, Training & Consulting

  Sept 2022 - now

  Associate Executive Coach

  Part of a global network of over 50 associates, supporting the work of TCO International which has designed and delivered over 500 global development projects for major multinational organizations in the last 25 years.

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  Institute of Coaching

  Mar 2024 - now

  Affiliate

  The Institute of Coaching, McLean/Harvard Medical School advances research and education in coaching by bringing together leaders in the field to accelerate research progress and disseminate coaching's best practices.

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  YOU-MANS

  Jun 2024 - now

  Senior Consultant

  In YOU-MANS we create paths for wondering about the themes of creativity, change, well-being and learning. We tell stories which help us change, through emotions.We don't want to save time or even lose it.This is because today our tomorrow is being built. Today Builds Tomorrow.

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  Impact Italia

  Jan 2025 - now

  Executive Coach