Polina Shemetova

Experience

• 

  Artics Internet Solutions

  Dec 2015 - Dec 2017

  Senior Marketing Project Manager
• 

  Red Panda Labs

  Jan 2018 - Feb 2021

  User Acquisition Team Lead

  As the User Acquisition Team Lead at Red Panda Labs, I was responsible for:— Hiring and onboarding a skilled team— Developing the user acquisition strategy— Calculating unit economics for marketing tests— Preparing quarterly marketing roadmaps and UA team sprints— Setting up and managing campaigns on Facebook, Google Ads, TikTok, Snapchat, and other platforms— Serving as the primary client liaison for the Business Intelligence (BI) team, contributing to the development of dashboards for product and marketing economic analysisKey achievements:— Achieved a 5-day payback period for paid channels campaigns— Grew apps' Monthly Active Users (MAU) from scratch to 1 million within 6 months— Successfully positioned 3 of the apps in the top-10 rankings in the US according to Sensor TowerTeam management:— Managed a team of 6 talented professionals, ensuring effective collaboration and successful campaign execution Show less

• 

  Disrapp — CoinKeeper

  Jan 2021 - May 2022

  Head Of Marketing

  As the Head of Marketing at Disrapp, I spearheaded the marketing efforts for the CoinKeeper App, covering user acquisition (UA), influencer marketing, creative production, and analytics.My team consisted of four members: a UA manager, influencer marketing managers, a designer, and four outsourced agencies providing CPA services.Key achievements:— Increased organic traffic on the App Store and Play Market by 30%— Developed an effective creative testing process to optimize UA campaigns— Created a predictive model for influencer advertising— Established transparent working processes within the team— Conducted market research and successfully soft-launched the app in European markets, including Austria and Poland Show less

• 

  Profitechnics Systems Ltd

  Nov 2021 - Jan 2024

  Marketing Lead

  As the Marketing Lead at Profitechnics, I oversee the marketing strategies for two niche apps targeting females in the USA and Tier-1 countries:— A narrative chat-story game— Erotic audiobooks for womenKey responsibilities:— Developing soft and global launch strategies— User acquisition through Facebook, Google Ads, Vungle, and Unity— App Store Optimization (ASO): A/B testing and creative production— Developing and analyzing unit-economics— Creating page prototypes using Miro— Integrating analytical tools— Managing a team of outsourced professionalsKey achievements:— Achieved a 7days paid channels ROAS of 55%— Grew organic installs from scratch to 17K in just 4 months, with 3,000 originating from the US— Conducted extensive A/B testing of graphic and text meta for App Stores, resulting in a conversion rate consistently in the 75th percentile— Implemented comprehensive product analytics using Amplitude, Adjust, Adapty, and Google Spreadsheets— Successfully configured web-to-app Facebook campaigns, ensuring analytics transparency Show less

• 

  TaskieHusky

  Jan 2023 - Jun 2024

  CEO/Product manager

  Spearheaded a mobile app that serves multiple categories: health & fitness, task tracking, and education.— Managed stakeholder communications, P&L, and unit economics modeling.— Oversaw payroll, partner relations, and strategic decision-making as the acting CEO.— As PM, led the product backlog, development team processes, and served as the marketing team lead.Key achievements:— Increased trial conversion from 9% to 16% through user activation strategies.—Conducted 10 onboarding tests, 8 paywall tests, and 2 customer development research projects interviewing 20 users.— Completely rewrote the iOS app and launched an Android version, significantly enhancing product features.— Doubled the monthly subscription renewal rate (RR).— Tripled the ARPUTools&Skills:Project Management Tools: Notion, Jira, Miro, FigmaAnalytics Tools: Amplitude, AdaptyMarketing and User Acquisition: Proficient in Meta, Google Ads, TikTok; experienced with events, CAPI, pixels.Creative Production: Skilled in managing creative teams and content production Show less

• 

  Whizz

  Jun 2024 - now

  Product Marketing Manager