Yannick Emery

Experience

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  Generali

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  Insurance apprentice

  - Agency sales, back office and reception management.- Claims management, property and asset divisions- Fortuna, Legal expenses insurance, administration service- Claims management within the life and health insurance department.

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  Eger Energy SA

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  Digital Marketing Assistant

  (In parallel to my studies)- General digital content management.- Community management of the company's social networks.- Implementation of social campaign.- Blog article writing in order to improve the natural referencing of the company and increase traffic.- Implementation of marketing strategy.- Online brand image management.

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  CREA - OMNES Education

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  Étudiant en Digital Marketing & Communication

  This 3-year Bachelor's degree is based on 7 different modules:1) BUSINESS & MARKETINGMarket research (off and on-line), segmentation and positioning Sales and distribution channelsProduct and service developmentPricing policyMarketing communication plan Strategic planning2) ADVERTISING & ARTISTIC CONTENTArtistic culture and advertisingCommunity management and communication strategiesBranding & StorytellingWriting workshops for the WebDesign & User Experience ( UX )Editorial Strategy & PlanningWeb content management and administration (Content Management System)Production and retouching of photos and videos3) DIGITAL CHANNELSWeb Design & BloggingEmailing campaignSEO / Search Engine Optimisation in Google and search enginesSocial media platforms: Facebook, Youtube, Twitter, LinkedIn, Instagram, Snapchat,... Watch out for new emerging platformsMobile and applications4) COMMUNICATION & MEDIAIntroduction to the traditional media landscape and its digital transformationAdvertising media planning and media investment strategy Google Adwords ( certification ) & Google Online Marketing Challenge Setting up and optimising campaigns on FacebookPR & Influence Marketing ( bloggers ) Management of media buying and programming5) DATA & ANALYTICSIntroduction to databases and CRM strategiesKnowing and choosing the right performance indicators in Digital Advanced use of spreadsheets (Google sheet)Creation of dashboards and reportsGoogle Analytics Certification6) ENTREPRENEURSHIPBusiness creation projectTechnological innovations (e.g. Internet of Things, 3D printing, etc.). New opportunities for services linked to mobilesE-commerce workshops7) PERSONAL DEVELOPMENTTeam managementTime management and productivity Project ManagementCreativity techniqueTesting Methods Weniger anzeigen

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  Red Bull

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  - Development of content strategies and activation plans for sports and cultural events, as well as for brand and media projects.- Key role in shaping and executing Red Bull Switzerland's social media strategy, with a focus on Instagram, TikTok, and Twitter + conducting effective community management to enhance engagement.- Responsible for the development and management of the influencer and creator network in the French-speaking part of Switzerland.- Managing various projects within the Red Bull Media Network team, combining adaptability with a solid understanding of social media dynamics.- Generating creative ideas, diverse formats, and concepts for social media content. Delivering precise briefs for different content types and addressing specific technical requirements across channels.- Collaborating closely with both the Swiss team and the headquarters at Red Bull Media House Publishing GmbH to strategize the digitization of print magazines such as The Red Bulletin and INNOVATOR by The Red Bulletin.- Assisted the Channel Manager (redbull.com) in website management, freelance collaboration, and content publication. Weniger anzeigen

  • Social Media & Social Opinion Leader Specialist

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  • Media Network Graduate

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  • Digital & Social Media trainee

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  Chopard

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  Watch component photographer
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  Details - Digital Creative Agency

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  Project manager assistant

  - Digital project management- Management of websites (Drupal, wordpress)- UX & wireframe, design thinking- Benchmarking- Development of creative concepts for campaigns - Reflection and development of scenarios for videos- Production of analytical reports- Realization of digital audits

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  Corris AG

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  Fundraiser

  Fundraising: approaching people on the street to get them to sign an annual donation for different NGOs. Experience in sales and direct negotiation, adapting the pitch according to the type of person in front of me.