Supriya Chakraborty

Experience

• 

  Anchor Electrical Pvt.Ltd.

  Nov 2009 - May 2010

  Junior Accountant

  Keeping all billing, order placing work

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  Avant Grade Technologies

  Jan 2012 - Sept 2013

  SEO & SMO Executive

  1) An expert in Internet Marketing campaigns, specializing in Organic-search Engine Optimization (SEO), Search Engine Marketing (SEM),Social Media Marketing/Optimization (SMM or SMO)2) Maintains an excellent knowledge of the major search engine algorithm and ranking systems.3) Highly knowledgeable in all aspects of Google Adwords, Yahoo SearchMarketing.4) Possesses an excellent understanding of Google Analytics5) Ranked no. 1 for the highly competitive keyword ‘SEO Specialist’ on Google.com6) Extensive experience in the development of SEO’s, E-Marketers and SEO Researchers7) Highly proficient in SEO software and tools, with a strong knowledge of web analytics8) A major player in the Indian SEO industry9) Client-focused with advanced experience working with customers across the globe10)A fast learner with the ability to work autonomously or as a pivotal part of a wider team Show less

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  SEVEN BOATS INFO-SYSTEM PVT. LTD.

  Dec 2013 - Mar 2014

  SEO & SMO Team Lead and Business Analyst

  My Roles: On Page & Analytical Work:1)Keyword research methodologies include Google Trends, 2) Meta Description Writing with relevant keywords, 3) Title Tag, 4) Meta Tag Description, 5) Meta Tag Keywords, 6) Creation & Monitoring meta tags, 7) Heading Tag, 8) Keyword Density, 9) Alt Tags, 10)Internal Linking for suitable keywords, 11) Creating Case Studies, 12) Analytical Report Preparation, 13) Preparation of Work Strategies and Suggestions’, 14) Handling of Ecommerce websites, 15) <h1> to <h6> tag allocation with perfect content placement, 16) Wordpress SEO Customization, 17) Keyword Mapping 18) Clients Proposal Writing, 19) Content Tweaking .Off Page Work: 1)Search Engine Submission, 2)Local Business Listings, 3) Image and Video Submission 4)Squidoo, Hubpage maintenance , 5) .ppt presentation work, 6) Directory Submission included Niche & Deep link, 7) Link Buildings [one way, reciprocals, third party submission], 8) Inbound and Outbound linking, 9) Forums maintenance at Digital Point, Black hat world, 10) Creating XML sitemaps, 11) Creation of Robots.txt, 12) RSS feeds (Creation & Submissions), 13)Article Submission and Yellow Page Submission, 14) Press Releases, 15) Book Marks, 16) Yahoo Answer, 17) Blog Commenting & Postings, 18) Micro Blogging Like Wardpress, Blogger, Tumbler, Blog.com etc., 19) Classifieds, 20) Create Major Search Engine Groups such as Yahoo, Google and MSN etc., 21) Banner Exchanging, 22)Maintain Social Networking Sites like Stumbleupon, Pinterest, Meme images sites, google shopping, Linkdin, G+, Live Journal, Redit, Digg etc, 22) Business Review & Comments Creation, 23) Document Sharing, 24) E-Book Submissions, 25) Infographics Creation, post & share, 26) PR Promotion, 27) RSS FEED & Pinging Submissions, 28) SILO Structure Creation, 29) Link Baiting, SMO Work: Popularizing and Making Strategies for a website using Social Media Platforms like Facebook, Twitter, Google+. Show less

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  Kreative Machinez

  Mar 2014 - Oct 2014

  SEO POD Lead

  SEO Analyst, SMO, Affiliate Internet Marketing, Web Analytics, Youtube Promotion, PPC, Adsense, Graphic Designing, Facebook Advertisement with project management and strategic responsibilities.

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  Globopex Technologies Pvt. Ltd.

  Oct 2014 - Oct 2016

  Digital Marketing Team Lead

  Optimizing websites with keywords for search engine ranking and handling projects for all the activities of Search Engine Optimization (SEO) including On & Off Page, Social Media Optimization (SMO), Lead Generation Affiliate Marketing, Pay Per Click (PPC), Youtube Marketing, Adsence (Google & Others), Facebook Advertisement, Landing Page Optimization, Social Promotional Graphics in Photoshop & Illustrator (CS6), Google Double Click Ads Inventory Management.

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  Lozingle Technology Services

  Oct 2016 - Aug 2017

  Digital Marketing Specialist

  Working as a Digital marketing manager over here. Taking care of all online marketing requirements from the clients, making strategies, PPC, Facebook Advert, Remarketing, Google PLA, Instagram Promotions along with Twitter, Linkedin etc. Client handling, Business development also a part of my job. My added specialization is graphic design in Photoshop.

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  Sprout Road

  Aug 2017 - Aug 2020

  - Performance marketing specialism (PPC, Paid Social), developed knowledge and skills across more channels.- Day-to-day account optimisation, including budgets, bid strategies, creative, copy, targeting and tracking implementation.- Plan, launch and scale new campaigns, using data to inform decision making.- Monitor key KPIs and provide regular reporting, sharing actionable insights with the wider business.- Worked with internal and external partners (e.g. Google) to spur initiatives and capitalise on new opportunities. Show less

  • Manager

    Aug 2017 - Aug 2020

  • Digital Marketing Specialist

    Aug 2017 - Jan 2020
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  DigiDrub

  Sept 2020 - May 2022

  Senior Manager - Digital Marketing

  - Crafts digital marketing strategies through economic analysis, customer segmentation, and competitive research. Tracks campaign performance against ROI and KPIs, optimizing spend and performance based on insights.- Conduct A/B testing and implement data-driven optimizations to improve campaign performance, such as ad creatives, landing pages, bidding strategies, and targeting parameters.- Utilize web analytics tools, such as Google Analytics, to track and measure the effectiveness of marketing campaigns, identify trends, and generate actionable insights.- Conversion focus: Drive growth in website traffic, lead acquisition, and income revenue.- Conduct thorough competitive analysis to identify industry trends, and benchmark performance against competitors Show less

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  Dentsu

  Jun 2022 - now

  - Analyzes account performance, and recommendations and oversees implementation and optimization of paid social campaigns across diverse platforms and languages.- Proficient in e-commerce operations across various scales and budgets exceeding £50,000/month- Oversee the end-to-end execution of paid media campaigns, ensuring timely delivery and meeting key performance indicators.- Build on-brand, clear and well-formatted presentations e.g. Monthly reports, Strategy docs, QBRs, Media plans- Use Analytics (GA4) to Spot trends, create bespoke reports and carry out audits- Advanced understanding of attribution models and ad tracking Show less - Develop, implement, and continuously optimize high-impact paid social media campaigns that resonate with the target audience and align with brand identity across Facebook, Instagram, Snapchat and other relevant social channels.- Manage and ensure the accurate reporting and deployment of the multi-million-pound campaign budget.- Analyse campaign performance data to derive actionable insights, providing regular reports on key performance metrics.- Contribute to strategic adjustments based on data-driven findings to achieve and exceed business goals.- Communicate effectively to share insights, performance updates, and recommendations. Show less

  • Senior Account Manager - Paid Social

    Apr 2023 - now

  • Account Manager - Paid Social

    Jun 2022 - Apr 2023