Dan Smith

Experience

• 

  Blackstone Design

  Jan 1999 - Dec 2008

  Graphic Designer and Director (Part-time, Freelance)

  Design projects have included work for the following companies and associations:- Diving Australia- Seafood Services Australia- ABB- Australian Leisure and Hospitality (Woolworths)- Australian Nurses Union

• 

  Havoc Venue Solutions

  Aug 2007 - Dec 2007

  Graphic and Web Designer
• 

  Ultraprint

  Jan 2008 - Mar 2010

  Graphic Designer

  Designer for Subway Australia franchisees. Included concepting, proofing, printing and shipping of all print media including offset, digital and large format. Became proficient in most digital print machines including Xerox, Mutoh and Roland brands.

• 

  Youngsmith

  Jan 2010 - Jan 2018

  Singer / Songwriter / Performer

  A published songwriter, singer and professional performer. New single "Home" out July 4th.Airplay in countries such as Australia, UK, Germany, Amsterdam, and the USA. Airplay on Triple J and community radio across the country.See www.youngsmith.com.au for all music, gig dates, and release details. Published through Embassy music.

• 

  Crockford Carlisle

  Apr 2010 - Dec 2013

  Web Designer, Developer and Animator

  Designed and developed dozens of websites in WordPress and Magento frameworks. Maintained front and back ends, developed and implemented SEO strategies, setup and maintained servers and other systems.

• 

  Ladbrokes Australia

  Dec 2013 - May 2018

  In this highly competitive, international brand, I acted as the Ladbrokes brand guardian across marketing channels including, content, social, outdoor, print, digital, CRM and on the site and mobile apps. I did this by providing creative direction across multiple channels and departments to stakeholders on a daily basis for marketing campaigns, promotions and products.I liaised with all department heads and executive-level managers to maintain the consistency and coherency of the brand. While maintaining these relationships and providing advice and creative concepts, I managed the in-house full-service design team of graphic and digital designers.Myself and my multidisciplinary team members produced quality, wide-reaching creative from LEDs at stadiums for NRL, NBL and AFL, to national billboards, digital banners, takeovers and print advertising across the country. All of which I provided direction for and helped to produce myself.I have directed the execution of several re-brands and brand repositions within the on-line gambling environment. Providing guidance and direction for marketing campaign executions for the 2015 Lads, 2016 Gary Sweet and 2016 Saatchi & Saatchi “Up For The Challenge” rebrands as well as the more recent “Back Yourself” campaign by Rumble Creative & Media. Show less

  • Head of Creative

    Feb 2017 - May 2018

  • Head of Marketing Design

    Mar 2015 - Feb 2017

  • Senior Designer

    Dec 2013 - Mar 2015
• 

  Queensland Health

  Jun 2018 - Dec 2019

  As creative lead of the in house creative team, I managed the team of in-house designers and production staff creating works across all media channels for QH pre-covid.I provided art and branding direction on all materials and produced the new branding for Queensland Health internally.- Rebranded department with consistent look and feel and introduction of "Bandaged Heart" element across 90,000 desktop computers, email signatures, documents, reports, strategies, videos and more.- Directed all creative executions using "Bandaged Heart" including media wall used by department for press conferences.- Rebranded internal intranet- Reworked creative task management systems, introduced design and production efficiencies.- Produced music for the department including "The Tooth Brushing Song" and theme for "My Amazing Body"- Directed branding for Podcast "My Amazing Body", produced sound track and provided mixing and mastering for iTunes and Wooshka.- Helped to product and CD numerous social media videos and animations for 300k+ social media channels Show less

  • Creative Team Lead & Senior Art Director

    Jan 2019 - Dec 2019

  • Senior Art Director

    Jun 2018 - Jan 2019
• 

  News Corp Australia

  Dec 2019 - Dec 2024

  Head of department with a brilliant a team of 19 art directors and designers in Commercial Content Production servicing sales and greater News Corp Australia.Creative concepts, pitches, rich media and digital display, print and partnerships, branding, strategy and web design, development and architecture.Servicing publications and mastheads including News.com.au, The Australian, The Courier Mail, Daily Telegraph, Herald Sun, Taste, Vogue and more. Managed a team of Art Directors for Queensland's integrated marketing team NewsAmp across pitches, digital, print, and video executions. Working with them on everything from integrated pitch work to creative direction, scripting, storyboarding, motion design, print, and digital executions in GSAP and Bonzai frameworks.Notable jobs included works for Capilano, McCormicks, Mater Lotteries, TEQ, Suncorp, Anglicare, Queensland Government, Keno (in progress), Set For Life, and others.

  • Head of Art, Commercial Content Production

    Jul 2021 - Dec 2024

  • Head Of Creative, NewsAmp Queensland

    Dec 2019 - Jul 2021
• 

  Queensland Health

  Dec 2024 - now

  Creative Team Lead